Mr. Liu was hesitant at this time, because he felt that this might be a particularly good opportunity.

Although the person in charge of Meiyang Dairy spread out some so-called market research to show that Xu Xuan's program was very risky, Mr. Liu saw that Xu Duan and they would rather advertise than reduce the price, and felt that Xu Duan and they should be particularly confident in the program, otherwise they would have signed the contract directly just now, how could they bite so dead and not reduce the price? This program must have something unique that others have not seen, this is the idea that Mr. Liu has observed for half a day.

"I... I'd like to talk about our title advertisement. Mr. Liu hesitated.

Isn't the person in charge of Meiyang Dairy already making it quite clear?

"This... Yes... Mr. Liu, I haven't seen you for a long time!" Xu Duanzheng wanted to talk about this boss, but he seemed to be quite familiar with the other party, and after a closer look, this was not with him who never expected to buy the new power boss Liu who was co-sponsored, so he hurriedly changed his name.

"Ah, you remember me. Mr. Liu thought that Xu Duan had forgotten him, but he didn't expect Xu Duan to remember him.

"Why don't you remember, I remember that last year's talk show was also named by you. "How can Xu Duan not remember, he has done two shows along the way, this one is either named or co-sponsored, can you still remember that brain?

"You have such a good memory, I thought that Mr. Xu, your noble man forgot about me. "Mr. Liu is modest, and as a boss, he has no arrogance at all.

"How can it, I forgot that no one can forget Mr. Liu, we are old partners, how... Mr. Liu, is this the naming right of our show?" "Although Xu Duan has cooperated with Mr. Liu, there is actually no intersection except for buying and selling advertisements.

"Yes, I do want to name our show, but the money in my hand is not enough. Mr. Liu smiled a little shyly, he actually wanted to cut the price, but Xu Duan recognized him a little embarrassed, no matter how bad a few times he cooperated, this must be regarded as an acquaintance, the opposite bargaining seems to be a little faceless, but he is distressed if he doesn't bargain, so he looks a little shy when he talks.

"The liquidity we have now is really limited, and I still hope that our naming fee can be reduced, otherwise we may not be able to afford it. Xiaolan also hurriedly helped her husband speak, no matter how you say that the money is in her own hands, it is her own money, give it to others, no matter how familiar you are, it is someone else, and it is millions of dollars, who is willing to give it for no reason.

"Mr. Liu, it is said that we are old acquaintances, and I shouldn't say anything if you say so, but I won't hide it from you, I am really short of money here, and I am waiting for the money to be used, otherwise I can't sell advertisements at this time, I tell you the truth, I lost a lot of money selling naming rights for 30 million yuan in this show. Xu Jiete said sincerely.

Xu Xuan's words are not false at all, although Zhao Bao did deconstruct the happy dictionary, although the happy dictionary is indeed limited in terms of program structure, but that Zhao Bao does not understand the core of the happy dictionary at all, the core highlight of the happy dictionary has never been the program structure but the host, it is the host's magical way of asking questions, otherwise Wang Xiaoya would not have become the hottest host of CCTV with just one happy dictionary, and the highest rating of the happy dictionary reached 3.79 when it was the highest%, This is a height that is difficult for the most sought-after reality shows nowadays to achieve, even if CCTV has a ratings bonus, it is more than 2 points to cut 1%, what is the concept? 30 million want to buy naming rights?

The reason why Xu Duan is in a hurry to sell advertisements is because there are too many places in the new capital to use money, and the funds allocated by the TV station are not enough at all, and he must buy advertisements seriously for publicity when the program is broadcast, although the Internet is very popular, but it is not a TV audience at all, many netizens actually don't watch TV at all, and the audience who really watches TV may not go online, and the ratings of the first broadcast will not be very high without advertising, after all, it is impossible for the national ratings to be on 1 without vigorously investing in publicity.

If there is no high ratings, where will the high-income advertising fee come from? Xu Duan had to compromise and lower some advertising naming fees, compared with advertising costs, what Xinjing needs more now is a ratings confidence, which is more important than advertising costs.

"But it's really hard for us to come up with so much at once. Mr. Liu looked embarrassed.

"Yes, we have really limited liquidity, and if we take it all out at once, production will be a problem. Xiaolan also helped her husband and said.

"Then how much can you take out for the time being?" Xu Duan saw that Mr. Liu really wanted to buy the title and asked, Mr. Liu's appearance at this time is completely different from those people in Meiyang Dairy, those people all came with the most bottom price to get the most efficient returns, and they all withdrew immediately when they saw that the bottom price was not playing, but Mr. Liu was particularly sincere, and such a sincere partner Xu Duan really had the intention to sell the naming rights to him.

"More than 21 million, this is the most liquid capital I can move for the time being. Mr. Liu said very sincerely.

Xu Duan saw that Mr. Liu even calculated more than one million such money, and knew that he really wanted naming rights, so he bit his lip and thought about the investment on the show, and said in a deep voice: "I think Mr. Liu, you really want to buy naming rights, or we will do this, we will sign and sign 30 million, you will call 20 million first, and then play another 10 million after your funds are returned, what do you think?"

"So... OK!" Mr. Liu hesitated, he really came to a big gamble with a new motivation this time, if the bet is lost, the new power will definitely be ruined if it is completely finished, but if the bet wins, the new power will get a great development boost, which is definitely the biggest gamble in his life for Mr. Liu, and he bet that Xu Xuan has the uniqueness of this show that others have not noticed!

Xu Duan looked at Mr. Liu's worried look and smiled: "Chong Mr. Liu, you are so sincere, let me tell you the truth, you have made a lot of money by naming the Happy Dictionary." ”

"Don't worry, Mr. Liu, I can't lose you!" Lin Lei also said after seeing that the two parties had negotiated, in fact, he didn't have much confidence in the show at all, but he was very confident in Xu Duan, because since he knew Xu Duan, Xu Duan had never disappointed him.

After the two parties have negotiated, the contract signing ceremony will be carried out to confirm that there are no problems with the contract.

Subsequently, the program team released the news that the new power 30 million title happy dictionary.

There was an uproar when the news broke, first of all the advertising sponsors.

"There's something wrong with the new power, right? Spending so much money to name a program with such a big risk is really a brain convulsion!" said the person in charge of Meiyang Dairy with a sneer after getting the news.

The person in charge of the good herbal tea knew that the news was also about the same, "The new power is waiting to lose money, just spend so much money on their scale to title a program with such low expectations for market research, I will see how the new power will operate in the future!"

Haha drink, the shrewd girl was a little puzzled after getting the news, "What kind of wind is this new power? Spend so much money at once? Does he have any insider information that we don't know? New Power's financial resources are not so high, why is he?"