There is nothing in this world that money can't buy, and if there is, it's that money is not there!

Starting at seven o'clock in the morning, a hot search quietly climbed onto the Weibo hot search list, 'the best social software - next to the neighbor', this list was naturally bought by the marketing team arranged by Song Yuanpeng.

With the development of Weibo over the years, it has already become a battleground for marketing.

In particular, some movie publicity and star packaging can be said to be inseparable from Weibo. All celebrity gossip events, go to Weibo hot searches to stir up, as soon as the popularity increases, the value will rise. As someone else's money-making machine, you don't need to have strength, as long as there are economic companies willing to package you.

Under Song Yuanpeng's arrangement, the buying list of his marketing team is naturally to build momentum for his own social software, and it is not enough to buy 'the best social software - Neighbor' on the list, followed by 'Neighbor Zhengzhou Conference', 'The most fun APP Conference' and other related entries have also been on the list, all of which are related to 'Neighbor' without exception.

This is not the end, the marketing team also took this rare opportunity to start falling into the ground, such as "WeChat collapsed", "WeChat is okay", "WeChat collapsed for nearly three hours", "Waterloo of social software" and other related entries have flown to the top 20 of the hot search list, which is also what they helped buy.

What do you say? WeChat has only been crashing for an hour, and it hasn't crashed for three hours?

Just kidding, how can anyone click on this thing if it is not exaggerated, this is the effect you want, who is not a title party!

None of the netizens have heard of the app, but many have heard of >

As a result, there was a magical scene on the Weibo hot search list, and the hot search entries related to 'Neighbor' and 'WeChat' were staggered, which was called a staggered order.

However, without exception, these hot search rankings about WeChat are all pressed down by the hot searches related to 'Neighbors', one by one.

At this time, the Weibo hot search has not been revised, and it is not too easy to sell hot search ads.

In the past 18 years, Weibo has undergone a revision, and after the revision, the third to seventh positions on the Weibo hot search list are the most favorite positions for advertisers and marketers, and the first and second are reserved for official use.

"What's this hot search?"

"I've never heard of this software. ”

Many netizens clicked on it curiously after seeing the first place on the hot search list, and only after entering did they find that it was an advertisement for a social APP.

After clicking into the first hot search, the main interface is the background picture of the startup page of "Next to Neighbors", and the artistic words of "If the End of the World is Next to Us" are particularly eye-catching, and it is easy to name the functions and main directions of the software.

"I went to the software store to search, and this software is not available yet!"

"Why haven't I found this software yet?"

Some curious netizens who came in saw this hot search and went to the app store to search for it, but they didn't find this software.

"After the press conference, it will be uploaded to the major app stores, don't worry!" The official blog next door is very active at this time, she will read almost every comment, and she will reply to some of the comments, which is not like an official account.

"Friends, please pay more attention to the official Bo Niang, the official Bo Niang is under the pressure of the boss to give you a spoiler, there will be great benefits after the next APP is launched!

Seeing the neighbor's official account commenting everywhere, netizens who were idle and had nothing to do also teased the official blogger, "Are you really a girl?"

"I don't believe it, unless you send a picture!"

"Plus one, Bao Zhao!"

"Is it there?KKP......"

In addition to these netizens, there is also a netizen named Tencent Fan who clicked in, and when he came in, he scolded him.

Not to mention Tencent's performance in games, at least Tencent, which has been deeply involved in the social field for many years, has long raised a group of die-hard fans, after all, QQ is a chat tool that has accompanied the post-80s and post-90s for so long, and it has long had feelings.

It's okay for you to scold Tencent Games, but if you want to step on QQ and >

"This is a hammer APP, oh, you don't have anything, you claim to be the first social one, don't mention it?"

"I died laughing on the bed before I clicked in, what's next door?"

Where there is light, there is darkness, and where there are Tencent fans, there is Tencent black.

"Is the WeChat you are talking about the WeChat that collapsed in the morning to the present? I'm sorry, I laughed out loud!"

"What about WeChat, the background is not clean, it takes up so much space, junk software! If there is no other alternative software, stupid people will use >

At first, everyone's attention was still on the neighborhood, but then the focus gradually drifted away, and the two groups of people began to quarrel again......

…………………………

It was lively on the Internet, and the offline Zhengzhou press conference was just as lively. Xuanyuan Hall of Zhengzhou International Convention and Exhibition Center, adjacent to the press conference site, is set up here.

At eight o'clock in the morning, the entire venue was filled with staff who inspected the venue's facilities.

Song Yuanpeng came to the venue early with everyone in the company to do the final inspection and rehearsal, although he had several rehearsals in the first two days, he still couldn't help but be nervous when it came to the end.

"Xiao Wang, check the PPT again at the end, don't have problems at that time. Song Yuanpeng took a sip of water, moistened his throat, and instructed.

"No problem, Mr. Song!"

Because the scene also needs to be demonstrated on the spot for many functions of 'Neighbor', Song Yuanpeng hurriedly continued to tell others, "Check all the mobile phones, don't go wrong on the spot!"

This press conference is very important for Neighbor, the slightest mistake can have serious consequences, he wants 100% perfection!

Many domestic conference giants have not learned anything else, and many foreign companies such as Apple have learned the conference routines out of ten, and PPT has done a good job.

Generally speaking, such a conference will go through several weeks of preparation, Apple's press conference will even be prepared for several months, and a few weeks of preparation will be condensed into a few hours of concentrated communication, sound and color, and can also be combined with many aspects of product experience, so that participants can deeply understand the message that the company wants to deliver.

The development team came to the stage to release a product, which has a certain performance component, and the impression that Jobs left on many people is that on the stage of releasing Apple products, many domestic companies try to imitate it, regardless of the imitation effect, there is still a sense of scene and ceremony.

The press conference was the first time for Song Yuanpeng, in addition to checking the preparations of the venue in the morning, he had been reviewing the lines needed to go on stage after the rest of the morning.

Today, in addition to being the developer of 'Neighbor', he is also an actor, who needs to convey information about the functions of 'Neighbor' to media reporters, and also needs to have a war of words with friends.

Although he is not proficient in scolding, he will still be sneering, such as the collapse of WeChat, which has not been repaired for two hours.