Chapter 211: Aster No. 1's various restrictions on buying houses, the domestic rich who want to be played with (second update!)
Three minutes later, the hostess with the microphone in her hand finished her ribbon-cutting speech. Then Ma Wei and Director Ma and other leaders used the gold scissors in their hands to cut off the red silk completely. The whole ribbon-cutting process went very smoothly.
"Haha! Mr. Ma Wei, I wish you a great sale of Aster No. 1 real estate!" After the ribbon-cutting ceremony, Director Ma warmly shook hands with Ma Wei.
"Thank you, Director Ma's blessings. Ma Wei replied politely. But in his heart, he didn't think that the real estate would sell. Because it's a big sale now, it's not time yet. At least wait until domestic housing prices are close to the highest, which is the best time.
So what Ma Wei has to do next is to hang it well, the appetite of those first-line local tyrants in China. Let them see the mansion and touch the mansion, but they may not be able to buy the mansion and live in the mansion.
All buyers must meet certain conditions, or even those who have the most money will be turned away.
This can not only improve the quality of "Aster No. 1", but also make him extremely rare in the eyes of the rich. It's like the catchy advertising slogan, "Not all milk is called Trensu." ”
can also be compared to Ma Wei's riverside mansion, "Not all mansions are called Aster No. 1, even if you have money, you may not be able to buy it." ”
Thereupon...... In the next opening sale, Ma Wei, as the chairman, made it clear to his subordinates of the real estate company that he formulated the conditions for the purchase of "Aster No. 1".
The first of them is, "In order to ensure the quality of Aster No. 1 Community, every home buyer needs to go through a third-party audit before buying a house." If personal assets are less than 500 million, there is no need to talk about it. ”
In the sales center, Ma Wei said there loudly in front of all the directors and sales.
Hearing this, the employees of the company standing in front of him were all staring at each other with big eyes, and they were frightened by the chairman's words!
"Personal assets should reach 500 million...... otherwise they won't be sold? Oh my God! Our chairman, what are you trying to do?"
"I have been selling real estate for so many years, and I have always been good at talking, begging customers to buy houses. It's the first time I've met someone like the chairman, who is not worth enough and doesn't want to sell it......"
Seeing the reactions of the employees around him, Ma Wei didn't think that they should fully understand his strategy. Anyway, just act according to the rules and regulations he has set. It's useless to know anything else.
"In addition to personal assets, it cannot be less than 500 million. In order to ensure that the residents do not disturb each other, those who have perverse, self-righteous, and high-minded buyers. I give you the power to refuse to sell to them if you don't like it. ”
"After all, you must know that you are selling the most luxurious mansion in the country at present, and there is no one. Especially in the prime plot of Lujiazui, no matter how many people want to grab it, they can't grab it. Ma Wei said to the end.
The employees of the company who were standing in front of them didn't understand what the chairman was doing at all......
"Chairman Ma Wei, can I ask you a question......? If it is executed in accordance with your terms. Then the sales performance of our Aster No. 1 will probably not be very good-looking......" The sales director asked Ma Wei tremblingly.
Ma Wei laughed casually after hearing this, he wanted to talk about this third point, which was related to sales performance. Merely...... It's the complete opposite.
"You don't have to worry about the performance of home sales. The bonus system is like this, 3 million yuan a year, as long as you don't sell a house, this money will be rewarded to you. Can it be done?" Ma Wei said lightly to everyone.
However, as soon as his voice fell, I saw all the directors and senior salesmen standing in front of him, and their eyes were about to pop out! I thought I had heard it wrong!
"Ahh
"Wow, what the hell is going on, I'm not dreaming, am I!?"
……
In order not to let himself be regarded as a "wronged leader", Ma Wei still needs to explain a little after he finished speaking.
"You heard it right, if someone sells a house, not only will they not get a commission, but they will also have to deduct their bonus. I can also briefly explain the reasons for this. That is, the future trend of real estate prices in China will soar at a rate of 100% per year. ”
"Take us, the first phase of the Aster No. 1 project. A luxury house with a total price of 600 million yuan will become 1.2 billion yuan by this time next year. By this time the year after next, 1.2 billion will become 1.8 billion...... Now you all understand?"
Ma Wei is not an investor who is stupid and has a lot of money and specializes in stupid things. The reason why he wants to reward sales and not sell buildings. That's for the second and third phases of the project, and to make long-term plans. After all, the sooner he sells the house, the more "loss" it will be for him. At that time, house prices will rise, and it will be home buyers who will benefit.
Some people may ask, then why not simply close the property, so that you can also save sales salaries, bonus expenses, etc.
Ma Wei has actually thought about this question for a long time. If he closes the real estate, then the outside world will definitely have some gossip, saying that "Aster No. 1" has no money, is bankrupt, and is unfinished. This kind of reputational impact can be very damaging to the corporate image. It is definitely more than the bonus of 3 million yuan this year, and it will be a huge payment.
After listening to Ma Wei's words, the sales director in front of him, as well as the sales manager and others, fully understood what Chairman Ma Wei meant.
"Chairman Ma Wei, now we can understand it! And according to your method, it will definitely arouse a lot of public opinion in China at that time. It's not good, many rich people will squeeze their heads to see if they are qualified to buy our Aster No. 1, the first luxury house in China......" The sales director finally said with some understanding.
They sell a first-hand house, and the commission is 5/1000, which means that a 10 million mansion can only be divided into 50,000. 10 sales need to grab 60 houses, and each person can only sell 6 sets a year on average, which is a bonus of 300,000 yuan.
In this way, it is actually easier, as long as you try your best to reject those rich people according to the chairman's intentions. Let them also taste what it is like to be rejected...... It's a little dark and cool to think about, as well as a little excitement......
Ma Wei's approach, in fact, to put it bluntly, is a sword that goes sideways. Only before the domestic real estate is fully developed, can it play like this.