"Temple Run" is on fire, how popular is it?

Whether it's going to class, taking the bus, or in leisure time, you can always see a lot of people holding their mobile phones, their shoulders and bodies swaying from side to side with the game characters on the mobile phone screen.

How popular is the game?

In the second quarter of 2012, there were 60 million Android users in the country, and 20 million of those 60 million were Temple Runaway players, that is, on average, every three Android users had a Temple Runaway player.

As the main planner of the mobile game project team, Wu Tong has been leading the update of the game version of "Temple Run", and there will be different degrees of updates almost every week, in order to retain genuine users.

Because of Apple's own closed environment and the strict censorship of game stores, it is much more difficult to get a copycat version of a game on the shelves.

The situation of Android is very different, because there are too many third-party software stores for domestic games to review and download, and the review standards of games are also different, which has led to the chaos of the Android stand-alone mobile game market, and some third-party software stores only need to pay a little money to make copycat games appear on the promotional page.

After the success of "Mountain Temple Run", the copycat version has sprung up like mushrooms after a rain, and this situation is not to blame users, after all, the game icon and game name are almost the same, and it is normal for it to be difficult to distinguish genuine copycats.

Wu Tong can only speed up the update of the game content, otherwise the copycat version and the cracked version will seriously affect the game experience, which is also inevitable for stand-alone games.

Compared with the revenue of web games, "Temple Run" can bring not much turnover, after the sharing of the telecom love game platform, "Temple Run" in the first two months brought a total of 32 million yuan of revenue to the company.

In terms of income, although it is far less than the monthly turnover of hundreds of millions of dollars in "Legend Hegemony", because of the attributes of the casual mobile game "Temple Run", in addition to the promotion of the company in the early stage, the follow-up is more word-of-mouth among users, so the publicity cost of the mobile game is far less than the publicity cost of tens of millions of dollars per month of "Legend Hegemony".

So don't look at the revenue that brings 16 million to the company every month, but these are real benefits, and there is no need for additional publicity costs.

Although the turnover of "Legend Hegemony" can exceed hundreds of millions every month, the actual investment in publicity and purchase costs will account for half or even more, and "Temple Run" still has a certain advantage in this regard.

After sorting out the work at hand, Wu Tong knocked on the door of Wei Kun's office.

"Enter!"

After hearing Wei Kun's voice inside, Wu Tong pushed the door in.

"Mr. Wei, this is the income data of "Temple Run" last month, as well as the daily and monthly activity data. With that, Wu Tong put the document in his hand in front of Wei Kun.

Wei Kun looked at the contents of the document, and Wu Tong began to explain it on the side, he had already memorized the data in it, and he could tell every number.

Listening to Wu Tong's words, Wei Kun nodded from time to time.

He could have predicted the popularity of Temple Run, and although it wasn't as popular as Fruit Ninja and Angry Birds, there were still too many intangible benefits to be gained as a pioneer of the genre.

For example, when it comes to parkour games, the first thing that comes to mind is Temple Run.

Although no one said it explicitly, it has been equated with the pioneer of parkour mobile games in the hearts of players.

In terms of the setting of the game's paid content, although "Temple Run" has added a lot of characters and props that need krypton gold with the update, but every time there is a big update, it will open the free acquisition of characters, pets, and mounts.

While increasing the DAU, it has also brought about an increase in the sales of new characters.

Although "Legend Tyrant" is the main force of the company's current income, the impression in the hearts of players is not very good, and when it comes to "Legend Tyrant", many players will sigh 'Oh, it's the game that burns money very much, isn't it?'

'What is there to say about the game of scamming fools out of their money. ’

'Death costs money!'

"I'm not interested in games, but can you take care of the advertising? No matter which web page you open, your home page game will pop up to promote it, do you want to have a little face?'......

Well, that's the way most of the reviews from players are.

The launch of "Temple Run" can be regarded as recovering the impression of some players on 69 games to a certain extent.

'This game is quite fun, it's actually from 69?'

"I didn't expect such a conscientious mobile game, it's really a long time to see ......" and so on.

After reading the entire report, Wei Kun put aside the report at hand and learned about the current work of the mobile game project team with Wu Tong.

"How's it going?" asked Wei Kun.

"Job advertisements have been hanging on major job search sites. Wu Tong replied.

Wu Tong has always held a consistent attitude towards recruitment, although he is somewhat worried about the company's financial pressure in his heart, but there are more and more employees under him, and the more projects he can carry out, he is naturally happy to see.

At present, the company's internal web game project team is a well-deserved brother, although they can only come up with a game "Legend Hegemony", but the monthly turnover is hundreds of millions, and the monthly income is nearly 50 million, which is the confidence.

Although "Temple Run" can also bring tens of millions of yuan of income to the company, it is still not enough to see on the books.

Especially some time ago, Wei Kun took Chen Hai to South Korea together, and Wu Tong also knew about it, and it can be seen from this that Wei Kun attaches great importance to the web game project team.

As the old saying goes, where there are people, there are rivers and lakes.

If Wu Tong wants to win more benefits for himself and the department, he needs to come up with more chips when facing Wei Kun.

This time, he brought a strategic plan for overseas markets.

It's not that "Temple Run" didn't want to land on the Google App Market when it was launched, but it was not a coincidence that there was already a game of the same type "Temple Run" on the Google Market, and several applications were rejected by the Google App Market, citing the fact that it involved copycats.

Where does Wu Tong agree with this, maybe everyone has thought of this theme, but the material scenes are similar, in fact, "Temple Run" has been online for a week in the morning, what kind of cottage is this?

Since "Temple Run" could not be launched on Google Market, Wu Tong turned to think of changing skins.

In browser games, skin-changing games have long been commonplace, and the same gameplay can be packaged into a new game with a set of game materials.

Wu Tong thought of changing the skin and packaging of "Temple Run".

"Mr. Wei, this is our next overseas market strategy, and I plan to launch "Temple Run" into the pyramid version......"

。 m.