Chapter 1290: Have a Soul
On the Xiangjiang side, although November is not the traditional box office season, it also depends on the works.
The box office of "Overlord Flower" was very high from the beginning.
In addition to the most famous female stars in Hong Kong, it is also the strongest beauty in the Hong Kong moss film industry, which can meet people's imagination of all categories of beauty.
In the first three days of the weekend, "Overlord Flower" directly broke the box office record of "The True Color of Heroes" with a strong posture of 20 million Hong Kong dollars, which did not sit firmly in Xiangjiang, which made the entire media and people in Xiangjiang speechless with surprise.
Thinking back to two years ago, the total box office results of Xiangjiang's movies were difficult to find even a 20 million one.
Now I didn't expect that within a year, the box office record was broken four times, and it directly broke through to the shocking number of 20 million.
Although the movie tickets in Xiangjiang have also risen sharply this year, the most expensive ticket price, that is, "Overlord Flower", is only 15 yuan a piece.
If you want to reach the first-weekend box office of 20 million, you need to have about 1.4 million moviegoers to achieve such box office results.
What is the current population of Hong Kong?
6.5 million, less than 7 million.
Excluding the elderly and children, there are basically about 3 million young adults.
This means that in the three days of the first weekend, nearly half of the moviegoers were young and middle-aged - of course, this does not rule out that some people watched it two or three times.
can support such a high box office, and the number of movie theaters released is also quite a lot, from the first day, Saturday and Sunday have exceeded 80 movie theaters in the screening of "Overlord Flower", and the number of shows a day is not the normal 7, but 9!
It's a very box-squeezing way to release the movie, and if the quality of the movie itself wasn't good enough, it would have plummeted to less than half of the opening weekend in the second week.
But fortunately, "Overlord Flower" is unexpectedly excellent, and men like it, and women like it too.
Young people like it, and so do middle-aged people.
So in the second week, its box office did not drop much, and it still cut 18 million.
The box office of Xiangjiang is high, but in fact, it is not as high as Baodao.
Cai Songlin made great efforts to release it in more than 60 movie theaters in the northern part of the city, and on the first weekend of the release, it broke the box office record of Baodao.
This is the one who has successively defeated a series of blockbuster movies such as "Life and Death", "Raiders of the Lost Ark", "Happy Ghost", etc., and walked on the throne with his head held high!
After "Sister Tuogun", they haven't seen the works of Lin Qingxia, the first beauty on the treasure island, for a long time, and now that Lin Qingxia suddenly appears, of course they want to cheer, and it is a big cheer.
In addition, the quality of "Overlord Flower" is really excellent, funny, the fights are exciting, and you can eat a lot of ice cream, the people of Baodao like this tone the most...... Oh no, it's all men who like it, so it's normal for it to be a box office hit.
It's just that "Overlord Flower" is not so popular in Europe and the United States.
Because most of "Overlord Flower" is oriental humor, European and American audiences don't appreciate it very much.
Lianyi Film Company, which is responsible for distribution, accurately judged the situation and sold it to theater operators in various countries by buying out the copyright at one time.
In the second week, the selling price was almost settled, which was around $15 million.
The total cost of "Overlord Flower" is 50 million Hong Kong dollars.
Including the training in the early stage, as well as various expenses during the filming, as well as the salaries of the stars, Lin Qingxia alone took 3 million Hong Kong dollars, Zhao Yazhi and Zhong Chuhong also had 2 million, and the lowest Li Zhi also had 500,000.
Then the publicity cost is 20 million, which is 50 million.
Kirin movies have always attached importance to the role of publicity, and "Overlord Flower" had a high eyeball effect from the beginning, so so many people flocked to watch it as soon as it was released.
It's normal to start making money now in the second week.
In Yu Zheng's view, the total profit of "Overlord Flower" must exceed 400 million Hong Kong dollars to be considered normal.
After all, from the perspective of Asia, the hegemony of the surrounding areas is basically in vain, and it must be recouped at the box office in order to say that the movie makes money.
Compared with the overwhelming money-making of "Overlord Flower", another Kirin Film Company movie released in October, "The Year of Flowing Water", was also screened in a calm mood.
You can't say that "The Year of Flowing Water" doesn't make money.
The cost of 6 million, the box office of Xiangjiang was 12 million, and the buyout price of other cities was 10 million, in exchange for a box office share income of 16 million, and a net profit of 10 million.
This is already remarkable in terms of the return on investment of the film.
Because they are just literary films.
But in the case of Kirin movies, it still caused some criticism.
Some people are saying that instead of making this kind of literary film thanklessly, it is better to make more commercial films, so that it will make a lot more money.
But Yu Zheng first vetoed this kind of remarks.
"A film company, if it only has commercial films, then it has no soul of its own. Yu Zheng said at the meeting, "What we need is the coexistence of business and art, so that after a hundred years, everyone can remember our Kirin Film Company, instead of just knowing that there is a commercial film company in Xiangjiang." ”
Yu Zheng has a monopoly in the Kirin Film Company, and since she has said so, there are naturally a lot fewer voices talking about it below.
Of course, there is a second reason, that is, one of the heroines of "Like Water", is Zhao Yazhi, this Yin Jun's forbidden belly is all participating in it, you go to question your boss lady, isn't this looking for death?
After Yin Jun heard Yu Zheng's opinion, he was greatly admired.
What Yu Zheng said is indeed too right.
Even in Hollywood, it is known for those classic art films, definitely not those popcorn movies.
"Roman Holiday", "Casablanca", "Broken Blue Bridge", "The Godfather", "Forrest Gump", "The Shawshank Redemption" ......
Even in the past fifty or sixty years, seventy or eighty years, or even hundreds of years, the brilliance that flashes in these films is still a precious artistic wealth of mankind.
Therefore, when Yin Jun was making commercial films, he also encouraged Kirin Film Company to shoot his own literary films.
But it's not about making a movie like a European one that moans without disease, but about having your own ideological height, and it's best to use a simple way so that people can feel the power contained in it.
Those messy so-called art films that show themselves, Yin Jun does not advocate doing them.
Speaking of which, in the 80s, the mainland made some good literary films, and the next time Yin Jun goes to Huajing, he can start to set up a fund so that those directors can start to act.
Kirin Group is not only going to make literary films in Xiangjiang, but also in Hollywood.
For example, "Mother and Daughter Love", which has already been released, is a literary expression.
Although the box office is not high, it has been highly praised by many critics, who believe that the love, family, friendship, and various struggles in this society are very innovative and have a tenderness from a female perspective.
And United Arts Films, cheered on by these reviews, has already begun to operate the Oscar nominations.
There is also a "Skipping Class Genius" that is on the way to be released, which has also received a lot of praise.
The youth movies produced by Disney have been very famous in recent years.
This "Skipping Class Genius" is the best one.
Americans like to point fingers at education, and in the eyes of many people, school is not a good place, but rather a prison that binds people's nature.
The protagonist of "Skipping Class Genius" is such a young man who suddenly remembered and took his friends to see the world together.
Their innocent escape and the gnashing of the teaching director's pursuit form a huge contrast, full of jokes in the middle, but full of childlike fun, and there is no sense of preaching, which is very acceptable to young people.
Critics have also deciphered a lot of interesting information, and half of them are praised.
Such a controversial discussion caused a stir in North America.
In the midst of the uproar, the box office naturally increased gradually.
Although "Skipping Class" only has about 1,200 screens, the attendance rate of each show is not low, and many people come to watch it on weekdays.
Now that it has been released for a month, the cumulative box office in North America has exceeded 50 million US dollars, and it is expected that when it is released, 80 million US dollars is indispensable.
It has also started to be released in Europe, and it also has a good reputation, according to Disney's estimates, it can get at least $50 million at the box office.
Disney estimated it at $200 million at the global box office.
With its production cost of only 5 million US dollars, and the publicity cost added up to only 10 million US dollars, such a box office result is definitely a big profit.
Disney is not like United Arts Films, it doesn't care much about how high its box office is, it cares about its reputation and fame.
"Skipping School" has added a lot of teenage fans to Disney, and they are more loyal to Disney, which makes them already very satisfied.
For Disney's reluctance to forge ahead, Yin Jun could only sigh.
Looking at what Disney looks like now, can you imagine that in 40 years, Disney will become the world's largest entertainment conglomerate?
Can you imagine buying most of the assets of Marvel, Pixar, Lucasfilm, and even 20th Century Fox in one go?
At that time, Disney was absolutely appropriate to describe it in a poem.
Swallow thousands of miles like a tiger!
If they continue to develop like this, I'm afraid Hollywood will have to be swallowed up by them, and it won't be swallowed up a few times, and half of the country will have to be swallowed!
It seems that Yin Jun still needs to find an enterprising president for Disney in order to make them wake up and embark on the broad road of expansion from now on!
……
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