Every year, the TV station has an advertising investment conference.

In the past, wireless was in June, Jiashi was in September, and ATV was in October.

But now everyone is actively moving closer.

The advertising investment conference of wireless and ATV was arranged in July and August, and Kylin Satellite TV was the final finale in September.

This year, wireless also ushered in good news, they have historically increased from more than 800 million Hong Kong dollars in advertising last year to 1.01 billion, breaking through the 1 billion mark for the first time.

The progress of wireless is multifaceted, Wang Tianlin and other producers continue to make efforts, and the cultivated new stars such as Miao Qiaowei, Huang Rihua, and Tang Zhenye have also begun to take the lead.

Then next year, wireless will also be officially on the star, facing the broadcast of programs in countries and regions throughout Asia, which is also a great benefit.

That's why they broke the 1 billion level.

But on the other hand, ATV, which had tens of millions more than wireless advertising last year, did not exceed 1 billion, and only got 950 million Hong Kong dollars in advertising fees.

The reasons are also varied.

But the most important thing is that Qiu Dacheng's drunken collision with the police investigation case, which has greatly dealt a blow to Qiu Degen's spirit and made advertisers wonder if Qiu Degen is ready to withdraw, can ATV maintain its current glory?

If it weren't for ATV and heavyweight superstars like Zheng Shaoqiu, Zhao Yazhi, Huang Yuanshen and Liang Xiaolong, I am afraid they would not even be able to maintain last year's more than 800 million.

Of course, ATV is not without good news.

Just two days ago, the Xiangjiang High Court had already ruled the Qiu Dacheng case cleanly.

Since the facts of Qiu Dacheng's crime are clear and the evidence is conclusive, there is nothing to defend at all.

What everyone is concerned about is whether Qiu Dacheng will give up his defense and accept punishment as he said when he knelt down and kowtowed at the door of the hospital.

Previously, the Qiu family had already given all the compensation that should be given, and the Kirin Group also confirmed that Zheng Hui's family would be allowed to work in the company under the Kirin Group.

This makes people psychologically, and their disgust for Qiu Dacheng has decreased a lot, and now it depends on his final performance.

On the day of the trial, reporters were surrounded inside and out, with dozens of reporters standing in and behind the courtroom corridors alone.

Sure enough, Qiu Dacheng confessed to his crime from the very beginning and completely pleaded guilty, and the defense lawyer did not say a word of defense, but only assisted him in adding some things.

And just like that, the court handed down the verdict in the afternoon.

Qiu Dacheng was sentenced to prison for the crimes of drunk driving, endangering public safety, and maliciously wounding others, but because he had a good attitude of admitting guilt and actively went to compensation, and the victim's family also offered forgiveness, he was sentenced to a total of three years in prison.

Such a result seems a bit light, but most Xiangjiang people still agree with it.

If they change to other rich children, I am afraid that what they will do is to escape responsibility, instead of doing what they say and actively admitting their mistakes like Qiu Dacheng.

That's enough.

The families of the victims have expressed their forgiveness, what are we melon-eating people going to mix in?

It was also after his son's case was pronounced that Qiu Degen expressed his attitude in an interview for the first time.

"I am very glad that Si Tsai is responsible, which also proves that my education is not a complete failure. In response to everyone's speculation, I would like to respond here, Asia Television is my favorite career, unless I can't do it anymore, I will definitely continue to do it!"

Hearing this news, Yin Jun was also relieved.

There are so many bosses and chairmen before and after ATV, only Qiu Degen is the best.

If he really left because of Qiu Dacheng's case, Yin Jun didn't know who to find to take over ATV.

It's really not good, and it's only Zheng Yutong, but he has no love for TV stations, just to make money and increase his prestige, which is destined to last long.

Otherwise, it would not be Lin Baixin's turn to pick up the bargain in the previous life.

Therefore, Qiu Degen continues to do well.

Anyway, he is famous for his longevity, the same as his Lingbo countryman Shao Yifu.

In the two years since Qiu Degen announced his attitude, Kylin Satellite TV's 1984 Annual Advertising Investment Conference also came as scheduled.

Since Kylin Satellite TV has been operating satellite TV in Asia for a year from last year to this year, everyone can see the achievements it has achieved, so this investment conference is very powerful.

Not to mention anything else, the 80 million viewers of "Xiangjiang Idol" and the unprecedented 100 million viewers of "The Legend of Deer and Ding" are enough to make advertisers crazy.

As a result, the advertising cost in 1984 soared from 2.23 billion Hong Kong dollars last year to 3.52 billion, a direct increase of more than 50%.

As soon as this astronomical advertising fee came out, whether it was ATV and wireless in Xiangjiang, or TV stations in Baodao, Japan, and South Korea, they couldn't help but gasp.

Although 3.52 billion Hong Kong dollars, or almost 500 million US dollars, is not as good as the major television networks in the United States, and even less than the big television stations in Britain and France, it is unprecedented in Asia.

Although NHK in Japan claimed to cover the whole of Asia early on, their business atmosphere was not strong, and it was more of a news and humanistic care.

For example, Kylin Satellite TV, the main focus is news and entertainment, which is very close to this peaceful era of entertainment, so it is naturally more popular.

Even in countries like Japan and South Korea, where languages are not spoken, many of Kylin TV's programs have overtaken them and become the number one viewer.

That's why advertisers dare to invest a lot of money.

Japan and South Korea have a combined population of almost 200 million, all of whom are relatively wealthy, which is a huge market!

Rao is Liang Shuyi, who has been the president of Kirin Satellite TV for several years, and has countless super-god-level TV series and variety shows with explosive ratings, and when he sees the figure of 3.52 billion Hong Kong dollars, he can't help but smile from ear to ear.

Liang Shuyi has never known what saving is, and Kylin Satellite TV has been expanding in recent years, so its various costs have been increasing.

Fortunately, thanks to the continuous high amount of advertising revenue, as well as the high buyout copyright fees of variety shows and TV series, Kylin Satellite TV has maintained a slightly profitable level.

Now with the addition of advertising expenses, Kylin Satellite TV has almost more than 4 billion funds to use, so Liang Shuyi can conduct more experiments and let more TV series and programs meet everyone.

Even the Department of Information, which has never made money, has decided to double its size again from now on to dig up more news.

Le Yi Ling is a natural picker.

In addition to her family and Yin Jun, she is very critical of herself.

But in the face of Liang Shuyi's extravagance and waste, she didn't speak.

First, the influence of the TV station is there, and the influence of Kylin Satellite TV has increased in recent years, most of which is because of the continuous spending money to make high-quality products.

Kylin TV has become the No. 1 TV station in Asia, and it has great benefits for Kirin Group to grasp the power of public opinion, and it is affordable to spend some money.

Second, before Le Yiling entered the Qilin culture, she was also a soldier under Liang Shuyi, and Liang Shuyi was not bad to her and Yin Jun at that time, and Le Yiling would not worry about her when she read this incense.

It's just that if Liang Shuyi can't get Kylin Satellite TV right after spending money, Le Yiling won't give her more face, and will definitely ask her to abdicate and make way for Xian.

Even Le Yiling doesn't care, and Yin Jun is even more happy to see it.

After experiencing the chaotic war of dozens of satellite TV princes in the mainland in later generations, Yin Jun deeply understands what is the royal road of TV stations.

That's throwing money!

Spend money to hire the best star team, produce the best TV series, and produce the best variety shows, and it can become the best one.

Xiangnan Satellite TV, Jiangnan Satellite TV, Anhui Hui Satellite TV, Dongzhu Satellite TV, these four major TV stations compete for beauty, and together they almost occupy more than 70% of the ratings, all relying on these tricks.

Of course, there are also significant risks involved.

That is, if you make a bad show, the TV series is not popular, and it is easy to be sprayed into shit.

Shonan Satellite TV is often sprayed like this.

Fortunately, Shonan Satellite TV has a foundation cultivated for more than ten years, and has the heritage of the first private TV station, plus they have always known their mistakes and are good at reforming, and they will soon be able to adjust their state and get back on the right path, so they can still rank first in the wind and waves.

Yin Jun's advantage is much more than theirs.

The variety show that will be popular in the next 40 years, Yin Junquan knows.

The TV series that will explode in the next 40 years, Yin Junquan has watched it.

Yin Jun knows all the excellent hosts in the next 40 years.

Even in the next 40 years, Yin Jun knows which emergencies will cause a TV station to quickly become popular.

The teenager doesn't believe in Kylin TV, after 40 years of hard work to lay the foundation, he will encounter setbacks and be finished.

In that case, Yin Jun has nothing to say, the mud can't support the things on the wall, why bother so much?

But then again.

Under normal circumstances, the development trajectory of Kylin Satellite TV will definitely not be difficult.

The same is true for the Disney television network in the United States.

In the past life and in this life, the tastes of people have not changed.

Therefore, those classic programs and TV series will still shine brightly. - The success of Disney TV and Kylin TV today is proof of this.

The audience of TV stations is usually relatively stable and loyal.

As long as there is no mistake in principle, then they will keep looking.

For example, the "New York Times" followed the US government to spread rumors, saying that there was a large-scale xxx in Iraq, but it turned out that it was not, so the reputation of the "New York Times" for a hundred years was ruined.

Whether you are a TV station or a business, you can't do anything that challenges the bottom line of the public!

……

(Thank you for your recent tips, monthly passes, recommendations and other support, thank you very much!!)

Remember the mobile version URL: m.

Chapter 1488 - Record-Breaking Advertising Revenue (Page 1/1)

"Bookmark for easy reading"