Chapter 688: The General Trend

Because the traditional cultural circle has the right to speak, the traditional media and the Internet are basically on their side, and it seems that online literature has really become the main culprit of the disaster to the country and the people!

And those viewers who don't know about online literature are also on their side!

"Internet literature is the culture of the mentally handicapped, thank you. ”

"Internet literature doesn't deserve to be called literature at all, it's just garbage!"

"I feel that Zhu Lao is right, those garbage things should be removed from the literary world!"

"Haha, my son's grades plummeted because of reading the Internet, this kind of thing should have been cleared out a long time ago!"

"This filthy thing should be destroyed, destroyed!"

"Online literature shouldn't exist in this world!"

。。。。。。。。。。。

Xu Qian soon received the news, and he was simply speechless to those people in the traditional cultural circle!

Isn't it good that the well water doesn't interfere with the river water?

Also, the traditional cultural circle has experienced the glory of the 80s, and now it is inevitable to find a sense of existence when it is so down!

Maybe in the past, when online literature first emerged, it couldn't attract their attention, but now that it has developed, they have begun to look unpleasant, why can such a garbage thing get up!

They don't reflect on themselves, but feel that their decline is because of online literature, which is really a strange idea!

This also contains a chain of contempt peculiar to China!

Those who make movies look down on those who make TV series, and those who make TV series look down on those who shoot variety shows!

Those who play rock and roll look down on those who play pop music, and those who play pop music look down on those who play hip-hop!

Of course, hip-hop is something to be discussed, the original localized hip-hop is quite good, and if you have to return to that "barbaric" genre, isn't this a death?

Of course, hip-hop actually belongs to a branch of pop music, just look at Jay Chou!!!! hip-hop is just an element of his music!

And rock has finally been replaced by pop music!

For online literature, Xu Qian knows its development process, and in that world it has developed into one of the world's four major cultural phenomena coexisting with Hollywood blockbusters, Korean idol dramas, and RB animation!

Yes, the online article has been successfully exported overseas, and many overseas Internet addicted youths have been cured!

In fact, our country has always emphasized cultural export, but it has not been done, whether it is movies, TV series, or even the quintessence of Peking Opera, as well as cross talk, etc., it has not achieved the purpose of cultural export, because it is really difficult!

It must be admitted that there is a huge cultural gap between Chinese and Western cultures due to differences in language, writing, history, politics, religion, and race.

Western developed countries are mature commercial societies, with a large number of entertainment products, from subcultures to mainstream culture, from music and animation to film and television games, all kinds of carriers, all kinds of themes, from niche to mass, all-inclusive, you can hardly imagine that such a mature commercial society has a large number of unmet consumer desires.

In addition, the decline of modern China's cultural influence has declined, and in the exchange between China and the West, the export of the West to the East is a mainstream model, and China is obviously in a weak position, even if some Western intellectuals who are curious about Chinese culture are either political needs, intellectual pastimes, research needs, or commercial interests。。。。。。 China's cultural products probably have not had such a great attraction to the middle and lower class people of the West as online articles.

Referring to historical experience, compared with the experience of using new entertainment carriers such as animation and games to export cultural products to the world after the 80s of the last century, when there is no new cultural carrier, China wants to break through the cultural dimensional wall and realize the export of cultural products in developed regions in Europe and the United States, which is simply desperate.

However, the reality is more obscene than the online article!

It's not music, it's not comics, it's not film and television, it's not games, it's not a more intimate entertainment carrier, there is no strong promotion of political and commercial forces, just relying on those crude translations, relying on the almost primitive cultural carrier of words, China's online literature has magically broken through the cultural dimensional wall and spontaneously exported overseas, and more and more foreigners in Europe and the United States have fallen in love with reading the Internet Xiaobaiwen represented by the starting point text...... (In fact, the output range of online texts is far beyond Europe and the United States, except for Africa and Antarctica, which are not very well understood, and the diffusion of China's online texts around the world through the Internet is a global cultural phenomenon)

Why are online articles? Why are these online articles? Why are the little white articles in these online articles taking the lead in breaking down the cultural barrier and achieving a viral and spontaneous global diffusion?

The ridicule of online articles is a habitual atmosphere in our country, and it is not an uncommon phenomenon, and the online articles themselves have many problems, more garbage, good and bad, often sneered at, and are at the bottom of the chain of contempt.

It is precisely because of this that its value has not been faced up to for a long time, and many people's understanding of online texts is extremely limited, and they are affected by mainstream public opinion, and there are many misunderstandings.

At first glance, it is actually those small white texts in the online text, which have become the vanguard of China's cultural export, which may surprise many people.

In fact, unlike many people's perceptual cognition, from the perspective of the development of global text entertainment products, the development of China's online literature is extremely advanced:

Online literature is the earliest cultural product with the characteristics of Internet thinking in China, the earliest practitioner of fan economy on the Internet in China, the cradle of early content monetization on the Internet in China, and the most mature content monetization platform on the Internet.

The online text has a strong ability to innovate, advanced entertainment core and more advanced iterative creation mode, its daily and weekly update mechanism is born to meet the reading needs of the fragmented era, the eyeball effect brought by long-term serial updates, and the distribution advantages brought by the low communication cost and fast interaction ability of the new media platform of the Internet, which naturally has the potential for large IP operation.

To a certain extent, those Xiaobaiwen that stand out and are most sought after by ordinary readers are all Internet products that have achieved the 'ultimate'.

Compared with traditional cultural entertainment works, it can better touch the pain points of contemporary general users. It can meet the deeper desires and needs of users. This strong penetration and attraction are unique among text-based entertainment products in the world.

。。。。。。。。。。。

There are many reasons why online articles can have such advantages, and there are many reasons, so I won't give examples here.

I say this not to show how awesome online literature is, but to say that it adapts to the rhythm of modern society, that is, it conforms to the general trend of the times!

And the general trend is unstoppable, and anyone who wants to block the general trend will be crushed by the general trend!

No one can stop the progress of the times, and all those who want to block the progress of the times will definitely be crushed.

The traditional cultural circle and the online literature circle should not meet each other, the two are not in conflict, in fact, in another world, many people write online literature in the end, and they have already increased their pen power and moved closer to traditional literature!

For example, Y off, such as stone octopus, such as dancing, such as Oscar。。。。。。。。

The writing of these people has been completed, and the scenes described are full of pictures, of course, Xu Qian also feels a little awkward reading their books!!!