After finishing the morning's work, when it was time to eat at noon, Wu Tong knocked on the door of Wei Kun's office and told Wei Kun a good news.

"Mr. Wei, "Temple Run" has been put on the shelves of major app stores in China. ”

Wei Kun smiled and said, "Okay, I see." ”

"Recommendations have also been negotiated with major app stores. Wu Tong said, pointing to the major mobile assistant platforms and mobile game recommendation websites on the document.

"The websites are mainly Android.com, Jifeng, and mobile phone enthusiast communities, and the third-party platforms are mainly Wandoupod, 91 mobile assistant, etc. ”

"On third-party platforms, we won a week's worth of important resources, including push, mobile assistant, splash screen, etc. ”

Push is a common message push function in everyone's mobile phone, push can play a role in reminding or waking up users, and it is also one of the APP operation channels.

The splash screen is the splash screen ad on the APP page, as well as the sealing and pushing in the software, etc., which can intuitively display the game in front of players.

As a new stand-alone mobile game, it can be said to be a speck of dust in the desert in the domestic app store, not to mention that many app stores are not rigorous at all in the review process, which leads to all kinds of bad games, inferior stand-alone mobile games with private deductions.

If there is no good recommendation in the early stage, it is impossible to rely on word of mouth to promote your own game, so it is Wu Tong is talking about the recommendation conditions with the app store.

This is what everyone calls 'traffic is king', because various app stores and game platforms have a large number of users, so they can negotiate terms with game companies, and this is also the idea when Wei Kun wanted to start the 69an game platform.

In September 2009, the Android1.6 system was officially released, and in December of the same year, the pea pod was born, and in the next two years, there was a large wave of "mobile phone assistant" appeared on the market, at that time, the pea pod and 91 mobile phone assistant can be said to have swept the entire mobile phone assistant market.

In 2013, 91 mobile phone assistant 11.6 billion was sold to Baidu, and it was in 2013 that 360 mobile phone assistant quickly seized the market, relying on the huge installed capacity of 360 security guard, and quickly became the largest mobile phone assistant platform in China.

It's 2012 at this time, and the best time to enter the mobile phone assistant hasn't passed, and it's not impossible to do it, after all, the game giants in the future should have their own distribution channels in their hands, 360 and Tencent have their own app stores, and Baidu also has a 91 platform (91 mobile assistant was acquired by Baidu in 2013).

But how to do it and how to attract traffic has become Wei Kun's current problem.

What worries Wei Kun in particular is that in the melee between large and small mobile phone assistants in the later stage, strong pioneers like Wandoupod and strong players like 360 mobile phone assistants, the installed base and distribution volume have also declined, and the core reason is that it has been impacted by mobile phone manufacturer assistants and app stores.

Because the major mobile phone manufacturers have also taken a fancy to the big cake of the mobile game channel, after their own mobile phones leave the factory, the system is automatically equipped with their own app stores, and the rogues can't uninstall their own applications at all, so naturally the business of Wandou Pod and 360 mobile phone assistants has been strongly impacted.

After 2016, the mobile game channel on the market can basically be regarded as the world of mobile phone manufacturers and application treasures.

Although he didn't have much money in his pocket, Wei Kun wanted to do a lot, and he obviously made the same mistakes as a reborn.

After thinking about it carefully, Wei Kun decided to give up this idea, his energy really can't be separated to study the relevant knowledge in the field of mobile game distribution channels, what he wants to do now is to run his own 69an well, and then engage in the social field and Tencent to wrestle his wrists, no matter what the final result is, he can accept it.

After all, do the things in front of you first, and if you want to be a mobile game distribution channel provider in the later stage, it's the same as acquiring one, which is the same as Baidu and Ali, Baidu acquired 91 mobile phone assistant in 2013, and Ali acquired Wandou Pod in 2016.

After all, there is a world of difference in the cost of redeveloping a channel and acquiring an existing channel, and it is also a cost-effective acquisition.

"You've done a great job. ”

After all, Wu Tong once worked in "Journey to the West" and was deeply involved in the field of mobile games, which can be regarded as Wei Kun's recruitment of the right person, making it a lot easier for him to be the boss.

's own mobile games have been launched, and Wei Kun, the boss, must download and play it and contribute to the installed base.

……………………………………

Zhao Peng is an ordinary sophomore college student, just pestering his parents to change a mobile phone for himself, the original mobile phone has fallen too far behind, even playing a fishing master is not stuck, the shell is launched with an afterimage, how can this be used?

Not to mention the game.,Even open an app has a few seconds of reaction time.,After answering the call, even a few clicks to hang up may not be successful.,If it's not a dump, there's no use for the phone.,According to his temper, he would have thrown it away.。

Touching the black Samsung I9300 in his hand, that is, the Samsung Galaxy S3, and feeling the smooth back of the new mobile phone with his own hands, Zhao Peng was extremely satisfied.

This mobile phone has just been on the market for a few days, and he still bought it at a high price thanks to the relationship between relatives in Guangzhou, and the general dealer channels are not in stock.

A new mobile phone,You have to install your own commonly used software,For exampleQQ、Browser、Sogou input method or something,These are all essential Android software,In addition, it is his favorite game enthusiast91Mobile phone assistant,On weekdays, if you have nothing to do, you will board to see if there are any new games。

Open the 91 mobile assistant, and the splash screen pushes a new game advertisement.

There was no simple advertising slogan, just a panicked man running wildly with a treasure-like thing in his arms, and behind him was a dark patch, and the appearance of a monster could be faintly seen.

"Temple runaway? It's kind of interesting to watch. ”

The software is launched, and the cover of the APP's homepage is also the promotion of this game, and there are a lot of advertisements.

Driven by curiosity, Zhao Peng clicked on download, he wanted to see what was interesting about this game.

"Huh?"

"it!"

"Is it so fast?"

Not long after, Zhao Peng, who was on the top bunk, was addicted to the game of "Temple Run", and the game operation only had to look at the sliding in the four directions of up and down, left and right, which was simple, interesting and toxic.

"Damn, what are you doing on the top bunk, dangling the bed boards?" the roommate in the lower bunk got angry.

"I've found a fun game, you open your fast teeth, and I'll pass you the installation package. Hearing his roommate's words, Zhao Peng began to spontaneously get up, "Let's see which of us has the highest score!"

.。 m.