Tencent's counterattack was expected by Song Yuanpeng.

As a penguin that dominates the domestic social field, this social cake is not something that anyone can take a bite of, and the social cake that moves wants to change the penguin's life? Whenever there is a certain social software in China that rises or is about to rise, Tencent will always directly strangle it in the cradle.

This time was no exception, and Zhengzhou Liujiu Technology Co., Ltd. was directly sued in court, on the grounds that 'the LBS-based technology used by Billin was found to be "the technical infringement" of nearby people and the "functional name infringement of the circle of friends", and the court accepting it was the Nanshan Court.

The Nanshan Court is the home of the penguins, and you don't have to think about it to know which side it will favor.

On the day of receiving the court summons, a simple celebration was being held inside Billin to celebrate the number of Billin users exceeding 10 million, and Wei Kun also came to participate.

"Put the summons aside, let's move on with ours. Wei Kun said with a smile when he saw the court summons brought by his subordinates.

Just kidding, this kind of subpoena is not the first time for 69 Technology, take "Legend Hegemony" as an example, Shanda took 69 Technology to court for infringing the domestic copyright of "Legend", and the summons is still on the table!

This kind of infringement case has always been a fight between companies, and the fight is for someone who has a long time and a lot of money, and Wei Kun is the least afraid of spending it with them.

The same is true of the summons sent by Tencent this time, and it is even more difficult to obtain evidence for software infringement, because the software function is infringing? The code is not plagiarized, and it is infringing only because it is based on LBS technology? Tencent has no such thing no matter how domineering it is.

So when he saw the summons sent by the court, his mood did not fluctuate in the slightest, and he even wanted to laugh.

After his subordinates put down the court summons, Wei Kun continued, "In just half a month, the number of users has exceeded 10 million, which is inseparable from everyone's hard work!"

"Not hard ......"

The one who answered this sentence was really not the nursery invited by Wei Kun, and when he heard someone shouting this, Wei Kun immediately followed, "Since it's not hard, let's put the bonus thing first?"

Although anyone could hear the joking tone from Wei Kun's mouth, the surrounding subordinates still set their murderous eyes on the person just now, if the bonus flew away, everyone would definitely want to kill him!

The man who had just spoken stubble was silent, bowing his head and not daring to face the gaze of his colleagues.

Wei Kun smiled and looked at the big guy for a pause before he said, "The bonus will not be less, and the follow-up finance will send this bonus over, and then you can get the rules about the bonus distribution, Lao Song." As he spoke, Wei Kun's gaze fell on Song Yuanpeng.

Hearing this, Song Yuanpeng nodded to show his understanding, he was still very grateful to Wei Kun for handing him such a good opportunity to win people's hearts, this was the first batch of members who accompanied him to fight the world, so naturally he would not be treated badly.

"This is only the first 10 million of Bilin, and there is a second and third ...... behind"

As a social software that has just come out, it can gain tens of millions of users in one fell swoop, and it can be regarded as having a foothold in the social field.

After the celebration party, Wei Kun called Song Yuanpeng to his office, and the next thing to discuss was the future development path of Bilin.

In just half a month, the company has invested as much as 400 million yuan in this software, including application promotion costs, advertising costs and user invitation rewards, and the rewards for new users alone are more than 200 million.

To put it simply, Billin is trading money for the market.

In the face of WeChat, will no company be able to think of this method in the future?

Everyone is smart and not stupid, this idea must have been proposed, but the WeChat closed-loop social environment of later generations has been laid out, and it is almost impossible to use money to smash the social door at this time, even if it is rich, this cost is also an astronomical amount.

The cost of customer acquisition in the future is too high, and if you want to win tens of millions of users like this time, it is almost impossible to achieve 100 million without adding zero.

For Billin, there are users, but there are really few users of social functions, and everyone still regards Billin as an ATM, and every day goes online to do a task. From the use time of the background software, you can understand the pro and >

The average daily usage time of users in WeChat is about 85 minutes, while the neighbor only has a pitiful 28 minutes, trying to catch up with >

"How's the development of the feature I mentioned earlier?" Wei Kun asked, returning to his office.

Hearing this, Song Yuanpeng immediately thought about it, and hurriedly replied, "It has been developed and is ready to be put into tomorrow's update." ”

Wei Kun once mentioned to him that the function is very simple, but it is also very interesting, called 'Plane Wars', which is a hand-drawn style and simple operation of the 'Planes Wars' game, somewhat similar to Game Boy games, simple but interesting.

This small feature was developed by the Billin team and Wu Tong's mobile game project team, and the test will be added in tomorrow's update.

At the beginning, Song Yuanpeng didn't know what the purpose of Wei Kun's request was, but when he saw the game leaderboard, he finally understood it after being immersed in the social field for many years.

Cultivate user stickiness!

It is a different path than Lin, first throwing money into the social market, and then cultivating user stickiness with this kind of small games and various tasks, the steps are different but the path is the same.

……………………

Half a month has become a must-have software in many people's mobile phones.

As a new social software, the Pro team attaches great importance to the opinions of the user group, and some of the suggestions and opinions put forward by users have been integrated into this update, which is not the focus, but a small game.

At ten o'clock in the morning, after the update, in less than half an hour, Weibo was swiped by a string of screenshots 'report card'.

"#比临飞机大战#谁有我得的分数高?"

"#比临飞机大战#哈哈哈哈, my score is finally at the top of the leaderboard!"

"#比临飞机大战#代刷飞机大战, manual brushing will never ban the account!"

"#比临飞机大战#代理刷分, pure manual training, intentional private. ”……

Weibo users who have played this little game will smile and paste their report cards by the way, while users who have not downloaded Bilin are confused.

What is this game and why is it so popular?

Regardless of the publicity of the company, the tap water of the user group has helped the company to increase a wave of downloads.