Sage time, Fang Yue went to the bathroom to take a bath, Wei Kun picked up the mobile phone on the table and looked at the missed call, and lit a cigarette by the way, he didn't have any addiction to smoking, but he had just finished exercising, and he was used to eating steamed buns, and he was idle without anything in his mouth.

Just now, I just cared about the eating exercise and didn't care about the phone, and I didn't know who was looking for me.

When the screen was lit, there were not only missed calls, but also text messages from subordinates, presumably because the phone could not get through, and he probably thought that he had rested, so he sent things at work in the form of text messages. Wei Kun finished reading the short breath and roughly understood what happened in his heart.

Because Wei Kun, as the boss, did not show up in the endorsement matter, everything was contacted by his subordinates and the other party, so Brother Pheasant's agent called his subordinates with a dead face, but because the right to determine the spokesperson was not in the hands of his subordinates, and he couldn't be the master of the endorsement fee proposed by the other party, he naturally reported the matter.

As a browser game, the relationship between the game and the spokesperson is actually not important, there are so many stars of legendary browser games in later generations, if Zhang Han gives his tough guy image or a little bit with the legend, then the most incomprehensible is Ma Li and Yue Yunpeng, what do they have to do with this kind of game?

In the end, of course, it was concluded that there was no relationship at all.

You must know that in the final analysis, it doesn't matter whether the star has anything to do with the game, the topic, popularity and the traffic imported are the most important.

At that time, Yue Yunpeng and Ma Li swiped their faces in front of the audience with the comedy show "Happy Comedian", with popularity, topicality and discussion, and naturally became the object of competition among major page game manufacturers.

What's wrong with the long funny? What happened to the comedy stars? As long as the advertisement is watched and there is a little desire to go in and play and try it, the purpose of these game manufacturers has been achieved, and many of these people may be users who uninstall after downloading and playing for a few minutes, but there will always be those who stay, and there will always be those who will charge money, and there will always be a large amount of recharge among the people who charge money.

Based on the acquisition of personal information in the background of the platform, these users will be accurately pushed more similar games or advertisements by Baidu, 360 browser, etc., because there has been a large amount of recharge in the game, so these people are high-quality users after washing, and the channel merchants hold the information of these users, whether they are kept or bought and sold, they are just chips in the black transaction chain of these channel providers.

Because of the content of web games, Wei Kun is no stranger to the black transaction chain behind the scenes of these web game industries, small and medium-sized game companies have to pay a lot of benefits in order to buy volume, which is why a lot of publicity to the sky, hundreds of millions of monthly page game projects can finally be profitable, and even hundreds of millions of monthly turnover but still lose money, because most of the benefits have been divided by these intermediate channel providers and intermodal transport platforms, leaving only leftovers for manufacturers.

As a game insider, Wei Kun has heard a lot of such rumors, the representative of the game manufacturer went to talk to the commercial director of a platform about intermodal transportation, and was directly pulled out to drink tea, asking for 20% of the intermodal area If you lose less than 100,000 in one night, then the resources promoted later will be miserable; there are Guangdong Gang and Beijing Gang in the platform resource circle, as long as you refuse a kickback request from one family, you will immediately join forces to boycott you, and the family will not want to negotiate and so on.

This is why Wei Kun spends money to build a platform, because this is the transition of the company's layout from the content provider to the platform side, so that the operation and dividends of the game will not be limited by others in the future. In the later stage, there are also many intermodal platforms that transition from platforms to self-developed games, and self-produced games are operated independently.

In terms of the construction of the platform, Wei Kun had a general idea, but it has not been formed into a paper text, and he also told Chen Hai about this idea.

Chen Hai's original owner is 37 Interactive Entertainment, a major web game manufacturer, as the leading web game manufacturer and game platform in China, 37 Interactive Entertainment's future path is the road that 69 Technology will take in the future.

Platform construction, agency games, advertising, traffic import...... All of this requires money, and it's a lot of money. To know that there are thousands of large and small game platforms in China, how to achieve platform differentiation in the competition of thousands of game platforms, this is a problem that Wei Kun has been thinking about.

Free first charge is a good way to promote, in the current game platform to catch the user fierce wool, the game platform for free is definitely a big conscience. Set up a promotion link in the user center, and the promotion line can get the corresponding percentage of the other party's recharge amount to return the voucher, and the voucher can be used in any game on the platform.

Of course, you can also cooperate with the game guild to promote your own new products, as a game guild with a large number of high-quality players is also the goal of cooperation, which involves the division of interests. The most expensive place to promote in the early stage is Baidu, search search engines, these search engines, ordinary users' search engine habits do not change, this aspect must be worked hard.

Taking advantage of the sage time, Wei Kun's mind turned a lot of thoughts, and at 10:20 in the evening, it was estimated that Chen Hai, the project leader of the company, had not yet gotten off work, and Wei Kun called again to inquire about the progress of the game test and the level of platform construction.

"Boss, the game has gone through several rounds of closed testing and deletion testing, and the general response from players is good, and the enthusiasm of everyone in the thousands of players is also very high, and they have asked about the specific public beta time of our game. ”

On the other end of the phone, Chen Hai continued to report on the recent work, "The enthusiasm of players to recharge is also very high, in the second batch of recharge and deletion test servers, high-V players above V9 account for 5% of the number of gamers, and they are all players who recharge at least 10,000 or more. ”

Speaking of which, Chen Hai felt more and more that he was currently in charge of this project, and with the speed of opening the web game game, the project in his hands had the strength of more than 80 million monthly turnover.

After listening to this, Wei Kun instructed on the phone, "Speed up the progress of the platform construction, I will send you a preview of the art design of the web page, you look back, the promotion system must be improved, and the proportion of promotion vouchers is designed by you to find the value, don't make mistakes......" The pheasant brother mentioned in the subordinate text message was completely forgotten by Wei Kun.