Chapter 542: Two Strategies

It is difficult to find two or three rental stores connected together on a popular street, so Zhou An and others went back and forth to Longma Lane several times, but they did not find a suitable storefront.

If you want to rent a storefront, there is, although the business in Longma Lane is good, but no matter how prosperous the street, there are people who will close because of poor management.

It's just that Zhou An's heart is relatively big, and he can't look down on the façade of the single room, the scale is too small, and he is no longer interested in making small fights.

But two or three connected facades are rented out at the same time, but it is not so easy to find.

There was no way, this trip was empty, and when he came back, he decided to go to the food city in Binjiang District tomorrow.

As a result, the next day, he and Liang Yu went to Binjiang District Food City to take a look, but they didn't find the store they liked.

There are four stores here that are rented together, formerly a hot pot restaurant, and now it has closed down, the size of the store is suitable for Zhou An, anyway, he didn't plan to buy a few stores, just rent, one more storefront, not tens of thousands of yuan a year.

The problem was that the location of the four stores was not very good, and he didn't like it in the remote corner of the food city.

So this trip was in vain.

On the car back, Liang Yu asked him, "Anzi, you can't find a suitable store in Longma Lane and here, what are you going to do next?

Liang Yu's curiosity has never been strong, but Zhou An has never considered opening a store in Wutong Lane, which still makes him curious.

In Liugu City, who doesn't know that Wutong Lane is the most popular snack street?

In the past, Zhou An opened a store in the county, but he didn't come to Liugu City, so he didn't talk about it.

But now that he has come to the city to open a branch, and has already opened one, and is preparing to open a second branch, why don't you consider Wutong Lane?

Is it because of insufficient funds?

Liang Yu is not very clear about Zhou An's net worth, but he thinks it should not be due to financial reasons.

He has been driving for Zhou An for a few months, and he roughly knows how much income Zhou An can bring to Zhou An every month from the old store in Yinma County, and he has just received a demolition payment recently, and he roughly estimates that Zhou An now has at least three or four hundred thousand yuan in hand.

Isn't three or four hundred thousand enough to rent two or three storefronts in Wutong Lane?

The rent in Wutong Lane is expensive, but isn't three or four hundred thousand enough?

"I can't find a suitable store in Longma Lane and Binjiang District, do you think you can find it in Wutong Lane?"

Zhou An didn't say the real reason, and casually made a perfunctory reason.

"It's not accurate, what if there is?"

Liang Yu thought he could try it.

Zhou An chuckled lightly and did not answer again.

Even if he had, it would be impossible for him to go to Wutong Lane to open a store, and he would hit it even though he knew that he would die?

"Let's go to Longma Lane tomorrow!"

……

Today is the third day of the opening of Zhou'an's new store, and the last day of the opening promotion.

But that night, the business of the store was still about the same as the first day of opening, and the popularity of the store was okay for two or three hours during the dinner rush, and then the number of diners in the store decreased sharply, and it was even more crowded in the second half of the night.

Actually, it was the same yesterday.

After opening for three days, the situation is similar every night, and the turnover for three consecutive days has been fluctuating up and down 4,000, excluding various costs, such a large store, so many employees, and a turnover of 4,000 a night, if it is a normal business, there will be some profits.

The problem is that these three days are not normal business, and the discounts given to guests are too high, so there is no need to calculate carefully, Zhou An knows that these three days must be a loss.

"I don't know what will happen to the business tomorrow, and as soon as the promotion is canceled tomorrow, the popularity of the store may be even more ugly. ”

At about 10 o'clock that night, Zhou An was drinking tea and smoking by the window on the second floor, and Qu Yanyang was sitting opposite him, frowning and sighing, looking worried.

Lots of ownership.

This is probably a woman!

Once you are willing to sleep with a man, unless you know that you are a junior, you will consider the problem from the position of a man, take the other party's joys, sorrows and sorrows as your own joys and sorrows, and regard the other party's successes and failures as your own successes and failures.

She knew she wasn't a junior.

Although she knows in her heart that the reality gap between herself and Zhou An may not be able to go far, at least for now, she and him are of the same mind.

"Tomorrow you will print a batch of meal coupons and come back! Although the opening discount activity will be canceled, the meal coupons that should be given away will still be given! Give it to the guests according to the proportion of the 20% discount! The 6% discount and 7% discount are too low, we can't always give such a low discount, but the 20% discount is OK! It should be regarded as a promotion fee! Try to win more repeat customers. ”

Zhou An thought about it and made such an arrangement.

If he is 20% off, he still has a little profit, as long as he can stabilize a certain popularity, his new store can break even.

And it's important to break even.

As long as he can break even, theoretically his new store can stick to it, and when the peak season of crayfish arrives, it will be his time to make money.

Qu Yanyang glanced at him, smiled suddenly, and nodded, "Okay! If you are willing to continue to deliver food coupons like this, I will be much more relieved!"

Zhou An took a puff of cigarette, squinted and thought for a moment, and then said: "By the way, print another batch of takeaway promotional menus, well, print a few more recruitment posters, this time I won't recruit anything else, only takeaway delivery people! Tentatively 10 people! With Tian Lu and Da Han, 12 people should be enough for the time being." ”

Qu Yanyang was stunned and said, "We started the takeaway business so soon? The popularity of our store hasn't started yet, is it a little early?" Let's launch the takeaway business so soon, will other stores on this street join our ordering center?"

She thought that Zhou An wanted to copy the takeaway model of the old store in Yinma County, and thought that Zhou An wanted to unite most of the restaurants here to get an ordering center now.

Shaking his head slightly, Zhou An smiled, "We are new here, and our popularity has not yet risen, and it is impossible for a few stores here to be willing to join us, what kind of ordering center, there is no appeal!"

So this time, let's only do takeaway in our own store! Strive to open the market in the takeaway section first, and take advantage of the fact that there is no store here that has a special delivery person, let's seize this opportunity to open up the situation first!"

Qu Yanyang frowned and pondered, and hesitated: "If we don't get an ordering center, what if other stores here follow suit and we start a takeaway business?" Almost every store here is currently more popular than us, especially the largest ones, if they follow us closely to engage in takeaway business, with their strength, can we fight hard?"

Zhou An laughed: "Since we have already opened a branch here, it is hard to guarantee that someone here will inquire about the takeaway model of our old store, if we don't start as soon as possible, if someone else preempts the ordering center, we will be even more passive."

So, hold on!"