Sitting in the office, Wei Kun was playing a mobile game in his hand, but he was thinking about the death of the app that challenged WeChat one by one.

As the leader in the domestic social field, whether it was in 2012 or a few years later in 2019, Tencent has always been the father of the social field.

There used to be a software that could challenge Tencent's social status, its name was 'Feixin', for many post-80s, Feixin was the first mobile communication software they used.

Time back to 2007, at that time it was SMS that dominated the market, but SMS had several weaknesses: 1. The tariff was too expensive. 2. After the other party receives the message, you can pretend that you haven't received it. 3. Mass sending is complicated. 4. There is no group function.

After Feixin came out, the user group was rapidly expanded through student users, and finally stayed at the level of 400 million, and the most typical use scenario for students is that the class leader will release some class messages through Feixin, among which Feixin will mark that it has been delivered and viewed after the information is successfully delivered and viewed, which avoids many people saying that they did not see it, which is also one of the most innovative moves at that time.

Feixin also created a precedent for free communication software while getting through text messages, you must know that if you want to do free software, if the company does not have a certain volume, it will definitely not be able to do it at that time, Feixin's free can be said to be free with 360 in the anti-virus industry, and jointly set off the first free wave in China's Internet market.

Of course, Fetion also has shortcomings, but if you think about it carefully, these shortcomings are not the problem of Fetion itself, but more of a common problem of the times. For example, the signal of Feixin is not good, and there are often messages that cannot be sent or lost, which is like the road has not been repaired, and as a result, a Ferrari comes, and you say that it can't run fast is a fact, but this is more helpless.

With the development of communications, WeChat has embarked on the wave of mobile networks, while Feixin has 400 million users but has been stagnant, the product experience is getting worse and worse, and the voices of users are ignored.

With 400 million users, Feixin is too easy to make money, people are always unenterprising, many functions of Feixin are complained about, and no one cares, and when the mobile reaction comes to find that WeChat has become the mainstream of society.

A piece of software that was also killed by WeChat, its name is Mi Talk.

If you have to sort it in terms of time, the launch of Mi Chat is actually three months earlier than WeChat, although Lei Jun has always wanted to dig a piece of cake from Tencent's social field to eat, but Tencent's response speed is too fast.

Later generations of Lei Jun once said such a sentence when talking about the death of 'Mi Liao': "Tencent will reflect within a year, our 50% victory, if Tencent can't reflect within a year, we will win 100%." However, it took them two or three months to reflect it. ”

Tencent, which started with social networking, is born with social genes flowing in its blood, and there is no domestic company that can compare with it, even if it is as strong as Alipay in the face of WeChat, it is also helpless, and can only let the future generations of WeChat encroach on the market in the field of payment, and the two sides compete with each other in their respective fields.

For Tencent, social networking is its lifeblood, and anyone who dares to challenge Tencent's social product software App will end up particularly miserable, but there are exceptions, that is, Tencent has planted a big heel in the Weibo business.

Engage in social scuffles, so where is the entry point?

From the moment this idea struck his mind, Wei Kun began to think about what to do.

He also admitted in his heart that his idea was crazy, after all, the memory of his previous life told him that there were countless social apps that wanted to rise and finally fell on the road of encircling and suppressing 'WeChat' and 'QQ', but if there is even a 0.00001% probability of success, it is worth the risk.

Looking at the software that clamed to challenge the status of 'WeChat', it disappeared in the end, but Momo, which quietly developed its own user group, lived from the original social war to 2019, and even did not forget to catch the express train of online live broadcast halfway.

Can't the group of entrepreneurs who shouted slogans to exterminate 'WeChat' see Tencent's innate social genes? If they can see it, why should they risk failure to challenge an invulnerable monster?

Stupid, naïve, stubborn, or greedy?

Wei Kun mentally classified himself and these people into the same category of people, a paranoid type of people.

Even if it fails, it doesn't matter, if you have the endorsement of the system, you should personally spend money to buy a lesson, but the cost of this lesson is a bit large. Wei Kun can still dominate the game circle with his advanced game understanding, the 69 platform has been built, and all that remains is to fill in the content and continue to make money.

Now that he has thought of a way out for himself, Wei Kun has no intention of giving up this 'delicious and toxic' idea, after all, if he can really steal a piece of cake in the social field, it will be a big profit for him.

Thinking of this, Wei Kun found a free VPN from the Internet and logged on Google to query information on foreign social software.

At present, many domestic social software, in fact, have the blood of overseas software, whether it is QQ or Weibo and other software, their development path is to draw inspiration from foreign software, and then in localization and localization, it has become a software suitable for domestic users.

"Oh, Instagram......"

From Instagram to LINE, from Facebook to Twitter, these software have their own unique places, such as Instagram's wall-style sharing method, a simple way to shoot and transmit, and a wide variety of filters, making it a place for future celebrities and photographers to share photos and share their lives.

These filters are super high-quality, especially for female users, and don't require much skill to take textured (high-frame) photos......

Wei Kun looked up a lot from Google and Wikipedia for all kinds of social materials, the development history of major social companies, and the comments and evaluations of overseas netizens on several social software, and several pieces of paper on the table were already full of a mixture of his various ideas, each keyword was combined with a different keyword, just like researching different raw materials for drugs, and each time a keyword was added, the genes of the software would also change.

Among them, the software that Wei Kun cares about more is Instagram.

The domestic software with Instagram genes is probably Weibo and the Meitu App, but these two software are one heavy on social networking and the other on beauty, not that it is not appropriate to be born from Instagram, but they have both drawn inspiration from Instagram, and they are completely born from Instagram software.

How to add localized social genes on the basis of Instagram has become the next problem in front of Wei Kun.