Billin has been so popular recently that Zhang Xiaolong's desk is full of relevant information and documents.

Needless to say, Song Yuanpeng of the Billin team, as his junior can create such a social software, Zhang Xiaolong feels that Song Yuanpeng is worthy of being young and promising.

Zhang Xiaolong thought that the WeChat team led by him had left behind all the domestic competitors, but Bilin came out at this point in time, and it has already laid down tens of millions of users quietly.

I think that Momo's threat was not so big at the beginning, and the appearance of Bi Lin gave him a little more urgency.

Of course, everything has disadvantages and advantages, and making good use of this sense of urgency may have a good effect on your team, Zhang Xiaolong thinks.

Naturally, he wants to win the domestic social market, but sometimes competition is not entirely a bad thing.

"Mr. Zhang!"

The subordinate knocked on the door of Zhang Xiaolong's office, and after hearing it, he raised his head from the table, looked at the person with a smile and asked, "What's wrong, is there something wrong?"

The subordinate came to him, "Bilin's game "Cool Running Every Day" is in open beta!"

It's true?

Hearing the words of his subordinates, Zhang Xiaolong couldn't help but remember that after WeChat updated the game platform some time ago, just when he thought there would be any big moves next, the Billin team quieted down, and even the internal test of the new game was extremely low-key, but he didn't expect the game to be open beta so soon.

"Is the game available?" Zhang Xiaolong asked.

"It's been opened, and Weibo hot searches and game ads have begun to be promoted. The subordinate replied.

Hearing this, Zhang Xiaolong didn't need to look at the hot search on Weibo to know that he must be hanging at the top of the hot search, he was a little unclear about the company of 69 Technology, whether the product is good or not is put aside first, and the publicity, hot search, and press release are changing tricks every day.

Do you think there are real players in these hot searches?

The answer must be yes, but it is not conspicuous at all in the water army, their routines are somewhat inattentive in the eyes of industry insiders, after all, user first is their service creed, but someone has deceived users with photos of propaganda first, who can bear this?

Users also eat this routine, give a little sweetness and go, only a few cents of red envelopes a day, but some people are willing to eat, and they have fallen into the trap of Bilin.

"Is the game downloaded?" Zhang Xiaolong said.

Faced with the boss's inquiry, the subordinate handed over his mobile phone, "It has been downloaded, and the character has been registered." ”

Zhang Xiaolong took the phone and clicked on the icon of 'Cool Running Every Day' on the desktop, a comic male character icon with two guns in his hand, and soon entered the game.

The cutscene is a very old-fashioned plot to save a companion and fight the bad guys.,The gameplay is also very simple.,The left and right hands control two buttons separately.,Respectively, jumping、Sliding shovel,Because it's the initial character.,So after he played two thousand meters,,One accidentally Game Over.,Then a dialog box popped up on the screen.,It says'Whether to consume diamonds to resurrect'。

Zhang Xiaolong is not a professional in games, but he probably understands when he sees this, diamonds should be the payment point of this game, he directly clicked give up and returned to the main interface of the game.

Zhang Xiaolong clicked on the various systems in the game one by one and looked around, he couldn't give too good opinions on gameplay and gameplay, but aside from other external factors, as a player, "Cool Running Every Day" is quite fun.

That was his first feeling.

The gameplay is simple, the time is not too long, the payment point is clear, and the most important thing is to pull in all the friends in the forest, and establish a score leaderboard, and the score is updated in real time.

Because this account is a subordinate, Zhang Xiaolong saw that someone in the leaderboard of his subordinates had already run to more than 100,000 points, and the poor scores he ran out could only be ranked in the last few pages, so it can be said that his subordinates' friends are also very active in this game, otherwise they wouldn't have run such a high score not long after the game first opened the test.

"Alright, I got it!"

Handing the phone back, he advised, "You pay attention to the situation after the beta test of this game, all the data is sorted out, I am useful." ”

"Okay Mr. Zhang!"

After his subordinates left, Zhang Xiaolong thought for a moment and dialed a number, but the phone rang for a long time and no one answered.

When WeChat had no other rivals in the domestic social software market, he began to think about a problem.

That is, how should WeChat make a profit?

WeChat is different from QQ, the originator of another social software under Tencent, first of all, the positioning and development of the two of them are different from the beginning, and secondly, like QQ's profit point members, red diamonds or something, it doesn't work at all on WeChat.

Forcibly selling members is undoubtedly dragging WeChat, which has a good development momentum, into the abyss, not to mention that there are a number of social software such as Bilin and Momo behind him, and Zhang Xiaolong will naturally not do this.

Since selling membership services doesn't work, how can WeChat find its own profit points?

These version updates seem to have woken up Zhang Xiaolong, what does Tencent rely on to develop and grow?

Games, of course!

Tencent should not only be a strong player in the terminal game market, but also include the mobile game market!

Thinking about this clearly, Zhang Xiaolong didn't panic.

This matter needs to be discussed in the long run, which involves not only his department, but also games, publicity, etc., not to mention whether this road can be taken or not needs to be discussed with others, and it is useless to be anxious.

Discussion, research, research and development all take time, and a game can't fall from the sky.

Zhang Xiaolong was thinking about it, the mobile phone on the table rang at this time, and after looking at the caller ID, he pressed the call button, and as soon as the phone was connected, he asked happily.

"What was Mr. Yao busy with just now? No one answered the phone. Zhang Xiaolong said with a smile.

Yao Xiaoguang, who is about to become the president of Tianmei Studio Group, waved his hand again and again after hearing his words, "Hey, I just muted my phone in a meeting, and I will call you back immediately without seeing your phone." ”

After the two old foxes chatted for a while, Zhang Xiaolong got to the point.

"Lao Yao, do you know that there is a new game on the mobile phone?"

During these days, due to the merger of many studios such as Tianmei Art Tour and Linlang Heaven, Yao Xiaoguang was made a big one, and he didn't have time to pay attention to the news in the industry.

"Is that social software you talking about?"

"Yes, that's it!" Zhang Xiaolong nodded.

"Are they out of the game too? or is it a mobile game?"

He really didn't have time to pay attention to this, so he could only say that he was busy and dizzy these days.

"I have an idea here that I want to talk to you about......"

Zhang Xiaolong slowly said some of his thoughts, and Yao Xiaoguang on the other end of the phone also listened very seriously......