Chapter 51: Campus Anecdotes

""Legend Tyrant" launched 120 groups on the first day, with a turnover of 43 million on the first day, breaking the record of the highest daily turnover of web games"

"The first day of "Legend of Tyrant" has a turnover of 43 million, becoming the first browser game in many years"

"Still playing fake legends? The most popular "Legend Tyrant" is here, and the turnover on the first day exceeded 43 million"

…………

When the interview teams of 17173, You Jiu, Ye Zizhu and other game portals were still on the way, Wei Kun had already sent the next promotional copy to various large and small portals, and after the money was in place, the promotional articles were also everywhere, and what I wanted was to further build momentum for the game.

If it is an onlooker who does not know the truth in other industries, when he sees these news, he is afraid that he can't help but envy and hate, and laments that the game industry is really full of gold mines and other lamentations, in fact, these have a certain degree of exaggerated publicity, and many netizens are not clear about the concept of running water, running water is not equal to profit, this figure is made by major intermodal platforms together.

Since the beginning of 2010, the word "flow" has become popular in the field of web games, which roughly refers to the turnover performance of a product in the various intermodal platforms of the whole network, that is, the user payments received by the intermodal platforms are aggregated together to make a big data to prove the quality and strength of the product.

By the second half of 2011, "how many tens of millions of turnover" has become a mantra on the lips of countless web game practitioners, as if they can't show their professionalism in the field of web game operation without saying a word or two.

If the 43 million intermodal flow really gives the developer, the answer is only a few million!

In 2011, the intermodal transportation of web games was still in the run-in collision stage, and different operators of different products often proposed different profit sharing models, the common one is 55 pairs of points plus ladder sharing, which is relatively healthy and common, and manufacturers and platforms are also willing to operate in this sharing model.

Until the advent of "Immortal Dao", the 3:7 sharing model coupled with excellent product quality made this product the darling of the web game intermodal transport market that year, and the rapidly soaring number of services on various intermodal transport platforms coupled with the constantly rising "monthly flow" made this product an object of research and learning, and also became the banner and symbol of the rapid development of web games.

This fate-changing 3:7,It refers to 7% of the revenue sent to the intermodal platform,Developers only need to keep 3%,In fact, after deducting the loss of channels and recharge costs,Developers can often get only 1/4 of the flow,Or even less than a quarter,And this is the proportion of the golden period of web game development in 2011。

Make your own platform, self-developed and self-operated, how high is the publicity cost of 43 million? nearly 20 million, and 20 million can be spent in a month at most, and a lot of publicity funds are needed for follow-up game promotion and drainage, all to ensure that a certain degree of server activity is active, which is a long-term expenditure, as long as this is still in operation, the money that should be spent is indispensable.

Only at the end of the game, or when the player base of the game on the platform has stabilized, can you reduce your spending in this area.

Wei Kun is not afraid of spending money in the early stage of platform operation, at present, the domestic web game market is still in the stage of catching and fighting, the market share between the various platforms has not been fully determined, and a small company like himself has the opportunity to rise, if it takes a few more years, the situation will be different, 37wan, Youzu, 4399, Shunwang and other platforms have gained a firm foothold in their respective markets, and it is not so easy to rise again, and the cost of buying publicity alone in the next few years is enough to crush him.

Because he worked late last night, Wei Kun went back relatively early, and several subordinates didn't rest all night, just because they were afraid that there would be problems with the platform and game server, after all, such a large amount of traffic was brought in, and a little bug was enough to drink a pot, not to mention the players' complaints, the players who were introduced alone saw the game crashing and the platform did not go, they must have run away, which is a loss.

Coming out of the company, Wei Kun stayed in a hotel outside the school for one night, the environment of the hotel was still good, but he didn't feel used to it without a sister in his arms, and he didn't get up until noon.

After a few days of 'trapeze', Wei Kun began to miss his campus life, there are so many intrigues in the shopping mall, everyone has two sides, I don't know how he sticks a knife behind his back, far less simple than this group of classmates in the school, he is used to business warfare methods, and then looks at the intrigue between classmates, he actually feels a little cute!

"Boss, let's have two donkey meat to burn, and then a bowl of donkey soup. ”

In addition to missing his classmates at school, Wei Kun loves this canteen no less than his classmates, clean and hygienic, cheap and full, for him who went to school in his previous life, it was simply a heavenly existence, and later after graduation, he went to Beijing to wander around, and spent more than half of the little money he took every month just for food and housing, so he missed the school cafeteria even more at that time.

"Okay. ”

The proprietress reheated the two roasted skins, cut the donkey meat and green peppers and sandwiched them in the roasted skins, and then sent them to him.

Just on the fire and drinking donkey soup, life is so beautiful, the radio outside sounded the announcer's soft voice, and it was Thursday's song ordering session, some sent songs to their friends to wish a happy birthday, and some used songs instead of confessions, which can be regarded as bringing a touch of fun to everyone's ordinary college life.

"I'll go and see the sports cars outside!"

Hearing a few girls beside him pointing outside and discussing, Wei Kun put down the soup spoon in his hand and couldn't help but look out, only to see a thin white parame parked at the door of the cafeteria, a tall and thin young man got out of the car, opened the door in the back row, and took out a large handful of roses from it.

After a while, a few more of his accomplices came, each with a different division of labor, some holding a small video camera, and some holding a spray tube to create an atmosphere, and the division of labor was very clear.

A few girls on the side ran out together, and they didn't care about eating, just to watch the excitement, they blushed and chatted with their classmates, as if the heroine was her, and the crowd surrounded the tall and thin guy three layers inside and three layers outside.

Wei Kun didn't go out, he hadn't finished his bowl of donkey soup yet, he could still watch the excitement while sitting inside, and he was also curious about who the heroine of such a big battle was?

During this time, the young man answered a phone call, and immediately dialed another number after hanging up.

Next is a song "Exclusive Memory" ordered by Shen Xu for Zhou Zhou, hoping that Zhou Zhou can become his exclusive and exclusive memory. ”

Brother Pheasant's voice came from the radio, and he said, how can there be no background music in the confession, the young man is quite complete.

Seeing the person he was thinking about day and night, the tall and thin young man immediately became very excited, and rushed forward with roses in his arms, and everyone dodged a way for him.

"Zhou Zhou, is it okay to be my girlfriend?"

Just now, because his name suddenly appeared on the radio, Zhou Zhou was still chatting with his roommate, it must be someone's prank, what is the matter with the roses that suddenly appeared in front of her eyes and the person who knelt down on one knee?

"Zhou Zhou, is it okay to be my girlfriend? I fell in love with you at first sight when I had a friendship in the dormitory last time. ”

"Promise!"

"Promise him!"

Seeing that the heroine finally appeared, everyone got up one after another, and it was not a big deal to watch the excitement one by one.

"Bang!"

"Bang!"

The ceremonial flowers flew in all directions, and an idol drama staged in life made the atmosphere of the scene particularly vivid and warm, and the mood of the masses was very high.

"Zhou Zhou agreed!"

The roommate next to her tugged at her arm, "What are you still doing, everyone is kneeling on one knee." ”

In fact, under the offensive of the thin and tall young man's money and bag, her roommate had already fallen, and she became the whistleblower of this courtship, and Zhou Zhou's whereabouts were provided by her.

Zhou Zhou struggled to get rid of her roommate's entanglement with both hands, and knew that the scene in front of her had nothing to do with her, and said "I'm sorry!", and walked out of the crowd.

"Zhou Zhou, don't go, I'm sincere!" the man stopped in front of her and continued to beg.

"I'm sorry, can I let it go?"

finally got rid of the man's entanglement, but he still reluctantly chased Zhou Zhou into the cafeteria, and followed the lively crowd with their mobile phones and videos on.

Wei Kun is the kind of people who eat melons, and they were about to get up and leave after seeing the excitement, but who would have thought that Zhou Zhou walked straight to him, sat opposite him, turned his back to everyone and whispered to him, 'Help me'.

Help?

Wei Kun didn't bother to set himself on fire, he raised his eyes to look at the tall and thin buddy, who was still holding a rose in his hand, and his gaze was almost cannibalistic.

Ignoring Zhou Zhou's eyes asking for help, Wei Kun withdrew from the Shura field of love.

"Zhou Zhou, everything I said was serious, I don't believe you touch it, I'm sincere!" The young man sat opposite Zhou Zhou and frowned and said earnestly, almost squeezing out two tears.

Because there were many onlookers, he didn't dare to go too far, and if he really wanted to harass him, the power of the masses would tear him apart immediately.

"We are not suitable. ”

Because of her words, the man suddenly began to go berserk and dropped the rose in his hand, "If you don't promise me today, believe it or not, I will tear down this canteen." As he spoke, he kicked over the tables, chairs and benches on the side, reached out and knocked down all the spices in the window, and swept the ground green.

Damn, dismantle the canteen?

As a heaven-like existence in Wei Kun's mind, there are good memories of him here, how can he agree!

Hiding behind the masses, Wei Kun began to mobilize the strength of the masses, "People from other schools have come to our school to make trouble, and if the courtship fails, they will smash the canteen!"

"Get out!"

"Get out, get out!"

Many energetic young men have long looked at them unpleasantly, isn't it just a sports car, and the school girls looked at him with a fascination, so Zhou Zhou directly refused. Everyone refused and pestered, and they even smashed the canteen, no matter how bad their alma mater was, how could they be bullied like this, how could they bear it?

The tall and small men instantly surrounded Shen Xu and his accomplices, the strength of the crowd was invincible, and several students from the sports academy directly carried a few of them to the ground outside the cafeteria, and looked, how cute this group of classmates was.

Seeing that his shop was smashed, the owner of the cafeteria hurriedly called the school's security team and took the troublemakers directly to the security room.

"Yay!"

"Won. ”

The crowd cheered and disbanded.

"Zhou Zhou, it's not what you think!" the roommate came to Zhou Zhou's side and hurriedly explained.

"You don't have to say it. With that, Zhou Zhou hurriedly ran out, and chased after Wei Kun who saw the back of Wei Kun walking towards the dormitory.