Chapter 387: 'Speech' at the Airport
A week later, at Incheon International Airport, there were many reporters waiting here for this day, because CJ Entertainment announced that the opening shooting point of the second trip of "Girls' Generation Trick Travel" was the airport. Just like "Kim Byung-man's Law of the Jungle", the opening scene of the show is set in the lobby of Incheon Airport. After three episodes of broadcasting, the effect is very good, especially the second phase of the battle, and the preview chaos after the end of the third episode makes the show full of expectations...
The average ratings of each episode of the Girls' Generation program are around 6 percentage points, which is absolutely perfect for a limited TV station. The staff of the program team are also full of confidence after seeing the ratings. In particular, the program is the main PD served by Li Yuhao himself, which makes the future of the program develop towards the trend of TV station ace variety shows.
On this day, Li Yuhao wore a thick jacket, a travel bag, and a hat, and came to the airport early with the staff, waiting for the arrival of girlhood. The reporters waiting at the airport began to conduct a brief interview with Li Yuhao before the girlhood arrived.
"Chairman Lee, where are the girls' generations traveling this time?"
When the reporters asked about the work, Li Yuhao also answered the reporters unequivocally, "This time our travel place is Hokkaido, the ice and snow world of Japan, and those who have watched our program know that the first issue of each travel destination will mainly introduce the local scenery and food, and the broadcast of this Japanese program is just on the eve of the Spring Festival holiday, so the main purpose of this time is to provide reference for our program team to travel overseas during the Spring Festival holiday, after all, our program is a variety show of a travel nature." ”
"Chairman Lee, the first destination of "Girls' Generation Trick Travel" has received very good ratings, and many media are saying that you are planning to promote travel programs recently? Just like in 14 and 15 years, you vigorously launched food programs and music programs? Every year your program will set a center of gravity?"
In the past two years, Li Yuhao has launched a lot of food and music programs, which are very popular in the market. So this year, I suddenly saw Girls' Generation join CJ Entertainment and start promoting travel variety shows, which made everyone start to speculate whether the focus of CJ Entertainment's programs this year will revolve around travel?
In fact, in the past two years, CJ Entertainment has become a kind of vane of Korean programs under the leadership of Lee Woo-ho, and many TV stations that imitate the focus of CJ Entertainment's programs, such as SBS, which followed suit and filmed the food program "Baek Jong-won's Three Heavenly Kings", can now even compete with "No Pick" in the ratings that must be released on Saturday. This made everyone see that CJ Entertainment's program focus is 'soup to drink'.
"Huh.. Our company does not have the center and focus of the program, and the planning of all our programs is not considered from the thinking of the producer, but from the needs of the audience.
"For example, when we used to have 15,000 yuan, most of us would choose fried noodles and sweet and sour pork sets. But now it's the same fifteen thousand, and the vast majority of young people will choose a Western restaurant with good decoration, good environment, and good taste to eat a pasta with salad. This is what we demand from our standard of living, the same money, we know how to enjoy. For example, when we had a deposit of 1 million won and wanted to travel, most of us chose Jeju Island?...
"And now there are more and more discounted air tickets, and for 1 million won, we can go overseas, go to China/China, Japan/Ben, and go to our neighboring countries to experience different customs, see different scenery, and enjoy different food. This is the change in our thinking with the times, and it is also the change in our requirements for living standards. So we can't just think about how to make the audience laugh when we do the show now, it'?..s not easy to have a good laugh?
"Now, you can't let the audience follow the thinking of the show, the variety show you shoot is not what they need, and the natural ratings are not high. So now it's time for the producers of our programs to follow the needs of the audience, and everyone is talking about food now, OK, we produce food programs to provide you with more, better, and more professional program recommendations. OK, we produce some music-type variety shows, and they are not static competitions for singing skills, nor are they music programs that will become 'tickets' in the past, but rather pure strength (masked), or surprises and reversals (see voices)."
"The way of life of the masses has changed, we have moved from the digital age to the intelligent age, why doesn't the format of the program need to change with the times? And now, really, how many young people are willing to watch TV? Because there's a lot of internet right now. It's varied, with live broadcasts, with all kinds of food, beautiful scenery, and beauties competing with us. If we don't change our thinking, it will be more and more difficult for TV stations to survive. So, we at CJ Entertainment now have only one purpose in producing programs, which is to understand the needs of the people!!"
Li Yuhao's words made many media ponder, this interview at the airport was like his speech, not only the reporters were inspired after hearing it, but even the staff on Li Yuhao's side were also inspired.
At this time, a reporter mentioned: "Chairman Lee, but the economy of our people is not good right now, and many young people are not even able to find jobs." Why don't you recommend everyone to travel more in your own country to improve people's livelihood and economy?"
Li Yuhao smiled and looked at the reporter who asked the question: "Heh. You shouldn't ask me this question, you should ask the Blue House. Improving people's livelihood and economy is not something that our TV station can do. The advent of television was for consultation, recreation and entertainment. Rather than improving people's livelihood and economy. Moreover, you are too short-sighted, and if the domestic people have the same vision as you, then South Korea's economy will never improve. ”