The producers of the historical "Temple Run", which is currently "TempleRun" on the overseas Google market, took the developer only a week to develop the first version of the game, and even the developers were only two people, still husband and wife.

However, with the popularity of the game and the popularity of more and more players, the husband and wife immediately devoted themselves to the development of "TempleRun 2".

Wei Kun initially set the first game of the mobile game project team as "Temple Run", because of the low difficulty of the development of this game.

As a newly established mobile game department, they were given large-scale projects and tasks at the beginning, without Wei Kun's pressure, and all kinds of problems encountered in the development work alone would make them anxious, delay the progress of research and development, and affect the atmosphere between department members.

In the long run, Temple Run is a good starter for the company's mobile game division.

The facts also proved this idea of his.

Although everyone still took a detour in the early stage of game development, fortunately, it was a stand-alone game on the mobile phone, and it was corrected after being discovered in time, and the game became popular among domestic mobile phone users.

"Temple Run" not only played a role in the run-in between the members, but also built up confidence for everyone, so that everyone can see the vast future market of mobile games.

The process of game development has always been gradual, and there is never a time to become a fat man in one go.

Wei Kun's goal line for the company's mobile game department is very clear, from the practice of "Temple Run" to the further training of "Subway Surfers", and then there is the new field of "Everyday Cool Run", a mobile online game, the general gameplay is inherited from "Temple Run", and the difficulty of research and development is gradually increasing.

For the choice of the company's first mobile online game, Wei Kun was distressed for a long time.

"Cool Running Every Day" is a good game, a long-lived game, and one of the most successful games on Tencent's mobile game board, but without Tencent as a platform, will it still be as successful as it was in the previous life?

When he first thought of this question, Wei Kun was also a little hesitant.

The success of a game mainly depends on meeting three points: "opportunity, core gameplay, and innovation", which is often said - the right time, place and people.

The team of Cool Run did an attribute analysis of users on the Tencent platform, and created products in a targeted and methodological way, so as to turn many users who have never played mobile games into game users.

The relationship chain under the strong social network of game payment is very important, as we all know, strong social relationship is the main driving force for users to pay for their behavior.

Spent money to buy pet items to improve combat power, but no one can appreciate it, which is the most harmful to players with kryptonite.

Tencent's QQ and WeChat relationship chain allows users to interact and correlate with each other, which is the main reason why "Everyday Cool Run" has been able to occupy the top of the appstore revenue list in the previous life. You must know that Tencent's volume in the social field is too large, and under such a user market, the per capita payment amount does not need to be very large, and its income can continue to be strong.

Not only is it a series of 'Daily' brand games such as "Everyday Cool Run", "Everyday Combat Plane", "Everyday Wind Journey", "Everyday Love Elimination", etc., relying on the volume of Tencent Social to make a lot of money on light casual games.

The social element has irreplaceable value for user activity and retention in the game.

Speaking of which, the difficulty has shifted back to socializing.

The development of social software is imperative!

………………

The meeting continued, and Wei Kun alone showed some gameplay concepts of "Cool Running Every Day" in front of everyone.

"As I said earlier, 2D, side-scrolling, casual, parkour, and competitive are the keywords of this game, and here we are going to talk about light games. ”

"At first, stealing vegetables and grabbing parking spaces on the web page can be regarded as light games, and the biggest common point of this type of game is that it will not take up too much personal time and energy. ”

Wei Kun said and clicked on the concept map of the gameplay drawn on the computer desktop.

"You can take a look at these pictures, and if I don't tell you, can you tell me through the icons in the lower left and right corners, what is the purpose of these two icons?"

The projector showed everyone a slightly rough concept map, and the two icons Wei Kun mentioned were two small figures on the left and right, one was in the shape of a shovel, and the other was jumping up with both feet in the air.

"I, I, I know. ”

As soon as Wei Kun's words fell, someone below immediately raised his hand.

"Okay, you name it. ”

Seeing that the boss pointed at him, Zhuang Fei, who got this opportunity to show his face, got up and tidied up his clothes and then said: "The one on the left means sliding, and the one on the right means jumping." ”

"Yes, that's right!"

Hearing his subordinate's answer, Wei Kun cast a relieved look.

"It's easy to use, and through simple teaching levels, children as young as four or five years old can understand how to play this game. When you encounter a high platform, you need to press the jump button on the right, and when you encounter a hole, you need to slide the button. ”

Like "Temple Run", "Cool Running Every Day" does not need to control the character's forward and backward at all, only needs to control the character to crouch and jump, and the gameplay is extremely simple.

After reading the concept map of the gameplay shown by Wei Kun, everyone suddenly realized that this is what 2D side-scrolling parkour means.

At first, they didn't understand how the 2D horizontal version showed the gameplay of parkour, but they didn't expect that a simple crouch and jump could encompass the entire gameplay.

"There is also the use of fragmented time for players, starting from online games, from the beginning of the heavy liver, slowly casual games emerged, in the past two years there has been this trend in web games, it is foreseeable that the future development of mobile online games is also such a trend. ”

"Whoever catches the player's time to go to the toilet, wait for the bus, and recess will capture the vast majority of the user group. ”

"Whoever makes players feel simple, relaxed, and enjoyable will succeed in capturing these users. ”

…………………………

At Xinzheng International Airport, Song Yuanpeng got off the plane with his family.

"Daddy, where is this?"

Song Yuanpeng pulled the suitcase, and there was a cute girl sitting on the suitcase.

"This is Zhengzhou!" Song Yuanpeng answered his daughter's question with a smile.

finally returned to China, and when he stepped on the land of China, Song Yuanpeng actually felt a trace of excitement.

Coming out of the terminal, Song Yuanpeng saw too many people holding their mobile phones and playing WeChat along the way, which couldn't help but make him feel a little vigilant, WeChat took too big a step.

It seems predictable that this will be a one-sided battle......

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