Chapter 204: False Reputation

[The real and cruel workplace jungle, there used to be a fat man in my company, I pitied her, she did the dirtiest and hardest work, and wanted to help her, but I couldn't give up this courage. 】

[Look at me crying in the process of losing weight, where is this weight loss, this is masochism!masochism!!masochism!! look at crying me [tears] [tears]]

[To be honest, the whole play does not have a very profound educational significance, but it only exposes a social phenomenon, the plot is a bloody and old-fashioned counterattack and turnover, going to the peak of life, harvesting love and satisfying, the laughter in it can also be done, the actors have no merit and no fault, and it is better than the truth. 】

This netizen has a sentence that is very right, "Chen Xiaohui, come on, rush forward!" is an ordinary inspirational film, there is nothing very special about the plot, but there is one point, it is better than the truth!

He Jinxia threw sixty pounds of meat for this film, and the process of constantly losing weight and exercising made people feel distressed and aggrieved, and it was this process that shocked many people.

On the professional website for evaluating movies, Pineapple Online, the reputation of this film even rushed to a high score of "8.0" all at once!

[Different from the "fake" weight loss theme of female stars on the bad street in the past who put on various props to gain weight and gain weight, this film is better than reality, although the weight loss process is only a short more than 20 minutes in the movie, but I witnessed a two-hundred-pound fat man become a big beauty little by little, super shocking!]

[What is it that insists on He Jinxia to carry out devilish weight loss exercises, running every day and every night, challenging the limit of the body's exercise for a day? Oh, it turns out that it is an ideal, a dream, and a thirst for never giving up a beautiful hope!]

[I won't comment on the film, I'm just a layman, I don't understand what the meaning is, human nature, so I'm desperate to lose weight for He Jinxia, I'll give her ten stars!]

When He Jinxia got up in the morning to observe the comments on the blog, he found that the whole network showed a trend of word-of-mouth exploding.

She frowned slightly, feeling that something was wrong.

As the main filmmaker of the movie, she knows very well what kind of film "Chen Xiaohui Come on and Rush Forward!" is a film, this film has her real weight loss bonus, which should be praised, but it is a bit too much to be praised like this.

"Chen Xiaohui, come on, rush forward!" can't afford such overwhelming praise.

She immediately called Luo You to ask about the real situation of the film and expressed her doubts.

Luo You and the rest of the team were doing data analysis and marketing planning, and had just finished a meeting to discuss how to do marketing from movies, when they heard He Jinxia's question, smiled, and said:

"Jinxia, you are still too tender, you don't understand the doorway, don't look at the praise on the Internet now, twenty percent of the real moisture is good. ”

He Jinxia's mind flashed, and he frowned: "You mean, deliberately brushing up on praise?"

Luo You said with certainty: "Yes, someone is deliberately brushing up on praise, it should be Dong Qin's public relations marketing over there, many people have a herd mentality, and when they see one or two on the Internet saying that they look good, they will naturally be curious to take a look."

If you think about it, it was released at midnight at 0:00, and if you do more in the morning, it will only be released three times, and it will be good for tens of millions of people to watch it, and not everyone among the tens of millions of people will share and score on the pineapple network.

If you want to see the real word-of-mouth, you have to wait for at least two or three days for the movie to be released before you can see the clues. ”

He Jinxia is a little disgusted by this kind of unreal hype, which is different from the previous team hype packaging her.

The team hyped her as an inspirational goddess of struggle and a spokesperson for positive energy, He Jinxia is not disgusted because she feels worthy of the character she has set up, is worthy of her heart, and thinks she can do a good job.

But the movie "Chen Xiaohui, come on, rush to the money!", the reputation is all based on false speculation, and if the speculation is successful, it is the ability, there is nothing to say, the higher the hype, the worse the fall.

Seeing that He Jinxia was silent, Luo You could probably guess her thoughts, and said:

"Don't worry, this is a movie invested by Dong Qin, she can't play with fire with her own children, you think Dong Qin's marketing is too much, won't Dong Qin notice it?

A movie only praises and does not belittle, not to mention insiders, outsiders will feel that something is wrong, and as soon as the afternoon, different voices will emerge from the media, but this is probably also Dong Qin's doing. ”

As soon as the words changed, he said: "If I see that the situation is not good, I will send you a press release to make your position clear, and now in this special period, you should not say or do anything." ”

I don't know what I thought, Luo You's voice became low: "Jinxia, movies are king at the box office, in this era, almost all movies rely on marketing, how many movies can rely on word of mouth, and how many movies can counterattack?"

The audience who buys tickets is not stupid, but the marketing planning team is more refined, and you will meet more marketing than Dong Qin in the future, you must learn to see how many movies directed by the current director are really for feelings, after all, for money. ”

He Jinxia lowered her eyes, said "um", and hung up the phone.

She understood what Luo You meant, but she still didn't agree with the marketing of this movie.

He Jinxia thought about it and sent a message to Sheng Yan.

Sheng Yan sent her a message at two o'clock last night to celebrate her box office hit, and He Jinxia was already asleep at that time and didn't see it.

When she saw this news in the morning, she had a turn of thought, and she was busy opening the software to search for the reputation of "Chen Xiaohui Come on and Rush Forward!", and she forgot to reply to the message for a while, and she remembered this stubble just after making a phone call with Luo You.

In the letter, He Jinxia asked: "Don't tell me that you stayed up late for so long yesterday [knife]"

Sheng Yan had already changed his clothes and painted his makeup at this time, waiting for the shooting to start, and when he heard the mobile phone ringing, he took out his mobile phone.

In the scene of the crew, a staff member passed by and saw Sheng Yan wearing a general's uniform, wearing armor, and holding a halberd in his left hand......

The staff subconsciously raised the camera around their necks and recorded this picture with a "click".

Sheng Yan was unaware of this, and chatted with He Jinxia.

The chat between couples, even if it is about ordinary and boring topics such as "what time did I get up today, what did I eat, what was my mood, what did I do", there was a sweetness.

He Jinxia chatted and chatted, and turned to the promotion of this movie, a little puzzled, thinking that word of mouth would rebound greatly.

Sheng Yan had a touch of contemplation in his eyes, and was about to type a reply, when the director's assistant ran over and asked him to film, Sheng Yan simply gave up typing, put his mobile phone to his lips and said a word-

"You deserved it. ”

The simple and straightforward seven words show the man's trust in her and ...... Overbearing.