Chapter 427: Discussing Side Hustles (Part II)

In other words, even if Yuna wears a bikini, her breasts can't support the scarce fabric, but there will be a faint sadness in the ointment. Coupled with her very smart eyes, it can be said that she has attracted countless fans.

If you look at the whole except for her breasts, Yuna's figure is still good, she is only a little thin, but not Xiuying's thinness like a bone frame. The legs of the nine members of Girls' Generation are very good, they used to be called the **** era, and at what point did they pay attention to the protection of their ****.

However, Li Yuhao and Girls' Generation realized that familiarity is in winter, and they wear a pair of jeans outside and a pair of warm pants inside on weekdays at any time period. Now, even if the weather in Seoul is a little warmer, in private they are still jeans and will not appear on the show wearing skirts. So occasionally, Lee Woo-ho's unintentional or deliberate touching of his thighs (only Taeyeon, Pani) pats his thighs, and it feels very good.

And when Li Yuhao said that he went to the sea to play, then the four of them were skirts at least, and the better ones were hot pants. So at this time, Li Yuhao naturally thought of the time when the girls' generation danced "Say Your Wish" in close-fitting shorts on the TV, and the pairs of big white legs were shaking in front of him. Of course, it was just to see through the camera, and now in the upcoming sea, Li Yuhao can see the pair of legs with his own eyes, he thought too deeply for a while, and his mind wandered.

Just as he was thinking about it, Parney slapped him on the back, "What kind of mess are you thinking about?"

"Hehehe, I didn't think about anything, do you think I really think about what you look like in bikinis? No, I remember when I went to Saipan with Tara, they all excitedly said that they brought bikinis when they went out one by one, and I was happy for a long time. When she came to the beach, she was all armed with shorts and short sleeves, so I asked them. Didn't you say you brought a bikini?

"As a result, Mrs. pointed to her T-shirt and said, "We are all wearing it," Li Yuhao said this, and put on a very depressed expression.

They heard Li Yuhao say the last sentence and his depressed expression. They all burst into laughter.

Starry sky, bright moon, greenery, bonfires, laughter. The beauty is beside her, this qiē is very wonderful, a group of people sit here and talk a lot, drink a lot, and when they go back to the room, they are all slightly drunk, and even the crystal, who usually drinks very little, is already a little drunk at this time.

After everyone returned to the room, they all began to prepare for bed, only Li Yuhao sat alone in the living room, he took out a bag of potato chips and continued to drink beer. Today, he was in a very comfortable mood because Lee Seung-gi's matter was also resolved. Yuna's mood also seemed to be slightly better, and she was no longer in a situation where she was running away from seeing herself.

A qiē and a qiē made Li Yuhao feel good. So after everyone's dinner, Li Yuhao still wanted to drink two more drinks alone. After a while, the sound of unscrewing the door of the room sounded, and the sound of slippers stepping on reached the living room, "Hey, why are you still drinking?"

Li Yuhao glanced back, Sika stood in front of the refrigerator with mineral water in his hand, and looked at himself questioningly. Li Yuhao beckoned to her, Sika came over with the water, sat next to Li Yuhao, and looked at the beer in front of him puzzled: "Didn't you drink 4 cans before, why do you still want to drink it? Won't you go out with them tomorrow?"

"Yes, it's just that I'm in a good mood today, so I'm thinking about drinking two more glasses. And it's rare to see you all so relaxed. My mood has also relaxed with you. By the way, Sika, you should have the initial positioning of the brand in mind, right? What kind of market are you going to go into? mid-to-high-end? I see the sunglasses you designed, if your sunglasses are put on the market. At what price are you going to set it for?"

Sika thought about it and replied to Li Yuhao: "I have discussed the price with the staff, about 200-250 US dollars, right?"

"It's $250, if you want me to choose a brand for $250. I would never buy your brand, and if I were to put it from a consumer point of view, I would 85% choose 'Ray-Ban' or the regular 'ARMANI'. After all, 'Ray-Ban' is a professional brand, while 'ARMANI' is a well-known brand. And what you define is a trendy brand. No, no. How do you give me the feeling that you are not making a fashion brand, but making a luxury product in a fashion brand? ”

Sika was also a little stunned by Li Yuhao's words. In other words, if she looks at the brand from the perspective of consumers, a trendy brand of sunglasses is compared with a brand that has been professionally making sunglasses for more than 100 years, and a world-renowned brand, and the price is comparable between the three. As a consumer herself, she will not choose her own fashion brand in the comparison between the three. Of course, it's possible that fans think differently, but as long as they're not super fans of Sika, they're still a little bit sane. I would never choose the Sika brand.

Sika was in a sluggish state at this time, and all she could think of was Li Yuhao's sentence "You are not making a trendy brand, but making a luxury product!!"

Trendy brands and clothing brands are both called fashion brands, but the difference is that the performance and fans of trendy brands are not as many as fashion brands, and fashion brands are mostly luxury brands, while trendy brands are mostly not luxury brands. Fashion brands have a characteristic, well-known luxury brands often go to various countries to hold fashion weeks or participate in fashion weeks, and most of their products are designed into various wearable products, not only shoes, bags, clothing, but also perfumes, necklaces and other goods. Broadly speaking, both fashion brands and fashion brands are fashion brands. The biggest difference between the two consumer groups!!

The price of trendy brands is within the acceptable range of the general public. But Sika's brand is very expensive among the trendy brands, no, it should be said that her pricing of her products can no longer be classified as trendy brands, but fashion brands, and its price is slightly cheaper than luxury goods. But compared to the popular fashion brand, I don't know how many times higher. Generally, trendy brand sweatshirts are priced at 3-50,000 won, but the price of Sika clothing is not lower than 100,000 won.

Looking at Sika, who was deep in thought, Li Yuhao continued, "I can already see from the price you set that your brand intends to target the white-collar class. Well, I admit that the fans who grew up with you as girls have entered society according to everyone's age, and they are all office workers. You just think that the price of a piece of clothing is 100,000, and 200,000 is compared to their salary of 2 million a month, which should be affordable, but"

"But have you ever thought about it, is a salaryman really willing to spend 200,000 yuan to buy clothing? You must know that you design a summer clothing for 200,000 yuan, so that they can use it to buy a down jacket for winter. Now is the age of rational consumption. ”

"Oppa, do you mean to target the low-end market? But I don't want to see the products I've worked so hard to design be sold so cheaply. ”

"Hey, you're going to New York this time, you have time to do some research, like Hamp; M, Forever21, GAP, Zara, Cache-Cache, veromoda, and other chain brands, and then use such chain brands and fashion brands to make a comparison. Take a look at the differences between them. Li Yuhao gave a few examples of chain brands from low-end to mid-end for Sika to see, maybe she can find the difference between such a mass brand and a luxury brand.

Don't underestimate these popular brands that cost only a few tens of dollars, and they can't even sell for $10 when discounted. You must know that their consumer groups are all over the world, and at most one-fifth of the people in the world can afford luxury goods, which is still a figure that they are bold enough to say. The remaining three-fifths are consuming mass brands. The remaining fifth is consumed in the lowest-end clothing of the 'Dongdaemun' genre.

The number of consumers of chain brands accounts for three-fifths of the world's population, which is a huge number, and the chain brands mentioned by Li Yuhao above, which manufacturer has an annual turnover of more than 10 billion US dollars? Li Yuhao envisions occupying the entire Asian market first, after all, the foundation of Girls' Generation is Asia, but the world's most populous continent is also Asia.

Therefore, the Asian market is fixed, the products involve the mid-end market, and with the influence of Girls' Generation, then the market will open up quickly. If you really go to the mid-range market, let alone 30 billion won in 16 years, 100 billion won is easy.

Of course, this is Li Yuhao's opinion, and she has to wait for Sika to discuss with her after returning from New York, if she insists on going to the mid-to-high-end market, Li Yuhao will also support her dream.

Under Li Yuhao's advice, Sika nodded, "Well, I know, I'll take a good look at it when I get to New York, and we'll discuss it then." ”

Because Sika is not just a CEO, she is also a designer, and she does not want to see her products sold cheaply after they come out

(To be continued.) )