Chapter 175: This is the Youth Shirt

"Well, look, for the sake of your demeanor when you received the award, I specially found a designer to design it for you, isn't it nice to look at the pictures?" Wang Haoan took out the drawings from his bag and handed them to Guo Jijie.

"You say this is not available in China? No way, I think I've seen it. Guo Jijie looked at the drawings, what kind of new style is this.

"You must be mistaken, this is a new model, a new design by the designer. ”

"Don't fool me, isn't this a golf shirt?" Guo Jijie squinted at Wang Haoan, you and I have never played golf?

Isn't this style a polo shirt, there must be one in the mainland, he has definitely seen it, and many people in Xiangjiang are wearing it.

"No, you see, there's a pocket here. Of course, you can also do without pockets, which is a slight change, and it is a new model. ”

"Wait a minute. Xiao Liu, Xiao Liu, come over here. Guo Jijie was at the door and called an office officer.

"Mr. Guo, you are looking for me. Mr. Wang is good. Xiao Liu was a little confused, when the two bosses were discussing things, why did they call him, did he do something bad, and he wanted to be fired?

"Look at this picture, have you ever seen this kind of clothes?" asked Guo Jijie.

"Old man's shirt, my dad has one. ”

Wang Haoan glared at Xiao Liu: "Think about it carefully?"

"Uh~~ It doesn't seem to be the same as what my dad is wearing, this is a new model that our company is going to launch, it's so beautiful, I think after the launch, it must be very good. Xiao Liu said immediately.

Wang Haoan looked very satisfied, and waved his hand at Xiao Liu: "Go out." This is a new model that we haven't launched yet, and no one can say anything about it if it has to be kept secret. If it is copied by others, you know the consequences. ”

"Eh, I promise not to say anything. "After Xiao Liu went out, his face was bitter, this is the old man's shirt, others have already had it, this Wang always saw it on the street, it won't be on my head, right?

Guo Jijie sat on the sofa: "No matter what you say, this is a golf shirt, it turns out that the mainland is called an old man's shirt, isn't our company's positioning a young man, you make this, is it wrong?"

"Lao Guo, you also said that this is a sweatshirt abroad, and it is worn to play golf, right?

"What do you mean?"

"The mainland is wrong about this definition, and we have an obligation to correct it. So we're defining this style as a youth shirt, what's wrong?"

"What is an old man's shirt, is it what those old men wear in summer? The real old man's shirt is a kind of crewneck undershirt, but this kind of shirt is also liked by many old people. ”

"The characteristics of this dress are that it is comfortable and accentuates the figure, and when you wear it, it is definitely a trendy men's outfit with our skinny jeans and canvas shoes. ”

"But how do you like it? Everyone thinks it's an old man's shirt at first glance, who will buy it, buy it for Dad?" Guo Jijie retorted.

"Color. You see here, we use wide striped materials, two-color arrangement, and even can use three colors, four colors, and there can be pinstripes, and there can be many colors, which old people do you think will wear colorful colors?"

"Even if it's monochrome, we have to launch different colors, such as gray to show maturity, blue goes well with our jeans, and there can be pink, purple, red, beige and other colors. ”

"You look like a crocodile shirt. Guo Jijie found the same type of product again, and in Xiangjiang, crocodile shirts are very popular and popular. When he was building a factory in Nanyue, he also saw a crocodile shirt factory.

"What kind of crocodile shirt, this is called a youth shirt, which was pioneered by our Anjie company!" Wang Haoan retorted righteously.

"Yes, it was the first of our company!" Guo Jijie also reacted, the first concept is definitely a good gimmick, even if someone has seen a crocodile shirt, they will not think that it is imitated by Anjie Company, everyone's pattern, LOGO or something is different.

Just like jeans, they have been popular in the United States for a long time, but before they were launched in the mainland, the mainland was not popular at all.

Whoever can lead the trend will be remembered by consumers, and as for the pioneers, they are the pioneers of the mainland, right?

You say that there are old man shirts and crocodile shirts in the mainland? Wrong, we call it a youth shirt!

And this can be popular in Xiangjiang, in Europe, and in the mainland, and the name of the youth shirt is easier to remember.

"Oh, I remember, when you ordered a batch of this kind of fabric a few years ago, you were ready to launch this youth shirt at that time?"

If they hadn't ordered so much fabric, they would definitely have been able to share more when they paid dividends. But now that I think about it, it seems to have made a profit, because if you order it now, the price will definitely go up quite a bit.

"Well, some factories have already sent the fabrics over, and there should be other factories too, we will make a pattern here, and then let people bring it to the various branches and start full production, this is the style we are promoting this year, and it will definitely lead the trend again. ”

"The only thing we have to guard against is that there will be some small factories that will follow suit and produce these kinds of products, but fortunately we have advertising and more stores. By the way, after the sample clothes are produced, it is time to shoot the second commercial film in Xiangjiang, and it is time to change the season. ”

Winter is long in the north, but in the south, it is now possible to wear long sleeves outdoors, and sales in the south will definitely be affected a lot by those styles last year.

This first promotes the southern market, and then spreads to the north, in the summer, you can launch a half-sleeved style, and at the same time can launch a new style of shorts, this year Anjie company will become the top three clothing brands in the mainland of China, and the profit margin will become the highest!

At present, the two most popular clothing brands in China, one is Ordos, the other is Li Xuan, and some of the remaining brands are not well-known.

Ordos is famous for its cashmere sweater, and Li Twist benefited from last year's Olympic Games, backed by the big tree of Jianbao, and became the sportswear sponsor of the Olympic team, which quickly became popular.

Only these two brands are in Wang Haoan's eyes, and other brands are definitely not opponents. Even if it weren't for Anjie's high debt ratio and low net assets, it would not be a dream to surpass Li Twist and Ordos and become the first.

"By the way, you should receive the award of the top ten young people next weekend, whether you are receiving the award or speaking, you must wear our clothes, I don't need to say why, right?"

"But it's still very cold now, wouldn't it be inappropriate for me to wear this youth shirt?" Everyone else wears so thick, and if he wears too little, he will be regarded as a stupid ×, right?

"Receiving the award indoors, it won't be cold. You can wear our down jackets when you're outside, and ...... inside."

Guo Jijie looked at Wang Haoan in surprise, why do you have so many ghost ideas?