Chapter 1130: Two rookie general managers
At the beginning of March, Kirin North America officially opened.
The first business was the release of a Twentieth Century Fox film, followed by a mid-range studio western, which made about $1 million less than $1 million without taking into account the cost of construction and initial equipment.
originally thought that there was another food grabber, and the major theaters would boycott it, but unexpectedly, they did not receive such treatment, but several major theaters sent things to congratulate.
And at the beginning, a film company took the initiative to contact the release, which seemed very smooth, so smooth that Wu Siyuan and Yin Jun felt a little incredible.
But Tang Shuxuan explained the reason to Yin Jun, which was entirely because Yin Jun had proven his strength and proved that he was worthy of the title of Hollywood's Big Seven.
Although Hollywood has not necessarily accepted Yin Jun, Yin Jun does control Lianyi Film Company, controls Disney Company, and has made several very blockbuster films in a row, so in the eyes of outsiders, Kirin Group is already a pivotal Hollywood giant.
Under such circumstances, it is also natural for the Kirin Cinema Line to start operating, and everyone also regards it as a person within the system, so there is no intention of boycotting.
said a thousand things and ten thousand, the movies of the Kirin Group are constantly being released, and they are constantly making money for major theaters, and only crazy people would think of banning such a production company.
What's more, Kirin North America has only 100 theaters with a total of 300 screens, and it seems that the giants who have one or two thousand screens at every turn are far from a threat.
Even if the scale of Kirin's North American theater chain expands, with the current volume of European and American movies, it can fully bear it.
It's Hollywood, after all!
I don't know how many movies are released all year round, and they all feel that the movie has a posture that they can't take, so how can they refuse their own people to share the cake?
Of course, if it is replaced by an outsider and only an investor with no money, then not only will the major theaters boycott, but the seven Hollywood giants will definitely give them some color - this is why Wanda Cinemas has been losing money after buying AMC, and it is also the most fundamental reason why Wanda will spend billions of dollars to buy Legendary Pictures.
With Yin Jun's support and the expectation that he will leave in two or three years, Wu Siyuan did not encounter any obstacles after he became the general manager of Kirin North American Cinemas, and both teams actively cooperated with his work.
But Wu Siyuan also understands that he is only temporarily gaining a foothold, and if he wants to really convince them, he must show results.
On the one hand, he actively communicates with the film company and coordinates various schedules, and on the other hand, he is also preparing his own big move.
What a big killer move?
Of course, it is a few of Yin Jun's movies.
These gringos don't know what movies are blockbusters, what movies are movies that have a good reputation and box office, but he does!
If you point to Junshao's movie and get it, then there will be no problem at all!
The movies that Jun Shao made himself, as well as the movies that Jun Shao made by name, are definitely trustworthy.
Whether these foreigners want to believe it or not, they will definitely be convinced in the end!
Wu Siyuan has always believed in this.
Therefore, the first "Terminator", which has been confirmed to be released in April, Wu Siyuan has made careful preparations.
He actively contacted the production team, and he was ready for all kinds of promotional posters and various models.
And he also discussed with the Disney TV channel and asked them to come up with an advertising time slot specifically to promote the movie "Terminator".
It doesn't take long, about a week of publicity time, and there is about 1 minute of advertising time every day, and it doesn't need to be a prime time.
Because considering that this is the first commercial operation of IMAX and the finished film of "Terminator", Robert Iger, the general manager of Disney TV Channel, also readily agreed.
Anyway, the Disney Company is already a private company, and it only needs to be responsible for the boss alone, there are not so many shareholders to nag, and things can be done more simply.
It's just that the cost is still needed, because Disney and Kirin Cinemas are two different companies, and they have to account for their own accounts.
Disney has been able to increase its own income because of this advertising business, which makes the boss feel good when he audits the accounts at the end of the year, and this is their credit.
As for the increase in spending on Kirin's North American cinema chain......
I'm sorry.
Robert Iger is not the president of the theater chain, so that's not something he thinks about.
Help is help, but you can't delay your work because of this, and you can't joke about work, which is also Robert Iger's belief.
As the world's most glamorous super CEO since 2010, Robert Iger has begun to show his talent.
The young man, who was used by ABC as one of the three TV series in exchange last year, only worked as the deputy general manager of the Disney TV channel for two months, and was exceptionally promoted to general manager by Tang Shuxuan because of his excellent work.
It is under his leadership that "American Idol" will be so ferocious in promotion and has become the highest-rated variety show of all time.
A good production of a program is the key to its success, but whether it can be promoted well is also an important reason why the program can become popular.
For example, if "The Voice of China" does not work together online and offline to promote the advertising bombardment of many resources, it may not be able to cause much sensation.
"American Idol" happens to be the same.
It was Robert Iger, the deputy general manager at the time and the specific person in charge, who was strong in sales, tried all kinds of methods to advertise and interact, mobilized countless resources, and even Disneyland had the promotion of "American Idol".
It is not difficult for a good program to have high ratings, but it is difficult to be the first!
So, the day after Teresa Teng and Kalum sang at the White House, Robert Iger was promoted to the position of general manager of Disney TV Channel.
After taking office, his first priority is to grasp the production of "Dragon Tiger Boys" and "Beach Rescue Team", and strive to take over "Happy Hotel" in April and officially launch the second high-rated TV series.
At the same time, other normal programs on the Disney TV channel are also going on in an orderly manner.
Robert Iger was authorized by Tang Shuxuan, and he decided to produce more targeted TV shows in order to attract young people between the ages of 8 and 18 back to the Disney TV channel.
But the specifics can't be generalized, the boundaries between children and young people in the United States are very clear, so Robert Iger is divided into several age groups, so as to produce various programs in a targeted manner.
At a young age, Robert Iger was already at the top of the TV channel, and he did need some results to add points to himself and solidify his position.
The promotion of "American Idol" alone is not the most eye-catching, after all, most of the power comes from the boss's planning and specific program arrangements, and others regard it as another success of the genius boy Yin Jun.
Robert Egger felt that Yin Jun was very powerful, definitely a genius among geniuses, but this did not prevent him from making his own efforts to repay the trust of his boss and the president.
He also knows that although Tang Shuxuan looks at him differently, the reason for this is that Yin Jun personally asked him for ABC, which also shows that Yin Jun values him very much.
Robert Egger also has his own ideals, he wants to tell others that he is not just because of the boss's hand-picking, he can get such a high position, he is really capable of doing all this, and the boss is just a good talent.
Of course, the current Robert Iger is not the super professional manager who will succeed Michael Eisner in the future, and he is not the first powerful giant in Hollywood who took over Marvel and Lucasfilm in one go, and even swallowed the entire Twentieth Century Fox in one breath.
He is still very young and has not been honed too much, so he looks a little young and vigorous, and it is inevitable that he will be a little anxious to do things.
For example, he is working on "Dragon Tiger Junior Team" and "Beach Rescue Team" at the same time, which is a bit of a waste of resources.
If it is replaced by Yin Jun, he will definitely concentrate on "Beach Rescue Team", as long as it can be broadcast in June's summer season.
As for the fact that after the end of "Happy Hotel" in April, there are no TV series with enough deterrent power for the time being, it will only be two months, and it will not be a waste of resources.
If "Dragon Tiger Boys" and "Beach Rescue Team" overlapped, it would be a bit of a waste.
But who hasn't been young? Who hasn't made mistakes?
If Yin Jun was to mention him in everything, how could Robert Iger become the entertainment supertycoon who came later?
Robert Iger is the helmsman that Yin Jun is preparing for the next 40 years of Disney, and in order for him to grow as soon as possible, then of course he is allowed to make mistakes.
What's more, it is not a mistake that the two TV series are overlapped together, and the reason why it is said to be a mistake is a bit of a waste of resources.
happens to be in the hands of Yin Jun, and there is no shortage of American drama resources.
In his previous life, after watching Hong Kong dramas and Japanese dramas, he also watched more American dramas, and he still remembers those wonderful American dramas, and there are no less than dozens of classic American dramas written in the book, where are you afraid of waste?
If it weren't for the fact that the audience of Disney TV channels is young people and children, then five of them would be produced at the same time every year, and they would last for more than ten years!
Not to mention "Friends", "NCIS", "Grey's Anatomy", ...... And so on, you can do a series for many years.
However, Robert Iger will definitely not stay on the Disney TV channel forever, his next step is the ABC TV network that Yin Jun dreams of, and he will have to hone his skills at ABC for at least ten years before he can succeed Michael Eisner and become the president of Disney.
Only with the acquisition of a large, integrated television network will an entertainment media group have a supporting force.
Which media giant will you see in the future that doesn't have a large TV network?
Conversely, ABC, NBC, Fox News...... Wait, which TV network doesn't have a large entertainment media group behind it?
The relationship between the two is absolutely complementary to each other, and no one can do without the other.
Speaking of which, Yin Jun really has great doubts about Disney's acquisition of most of the business of Twentieth Century Fox.
What Fox has in the twentieth century, Disney has already had, can it really make them dominate the world with double power?
The effect of one plus one is sometimes not necessarily equal to two or even greater than two!
If you replace Yin Jun, you can honestly develop your own business to the extreme, in fact, it will be the same to dominate the world!