Chapter 550: It's Him!
"Why is our biscuit sales only growing so much this month, is there something wrong?" Wei Yingzhou looked at the report, his face was a little unhappy.
"Big brother, our products are fine, and advertising is no problem, because there are many consumers who buy other products. Wei Yingxun explained.
"Other products?Good taste and new biscuits?Why didn't you tell me about this?" Wei Yingzhou frowned, damn good taste, why did Kang Shuaifu have to be suppressed by good taste in whatever he did?
"It's not a good taste. The good taste is still only a biscuit product like praline crisp, and the snow cake is not counted, and that one is not hungry at all. is a new brand, called Chocolate, which produces biscuits and egg rolls with chocolate sauce. ”
Wei Yingzhou thought about it carefully, he had never heard of this brand.
"Which company produced it?"
"Uh~~ It's Qiaoke Company. We have also checked the boss of the company, I don't know, and it is not a big company, I just borrowed money to buy a small factory in a place before, and I relied on a loan to develop these two products. ”
"Where do they advertise, are there any violations in the advertisement? Have you bought their products and studied them, and have you determined how much impact they have on our product sales?" Wei Yingzhou asked in detail.
"The product has been handed over to the R&D department, and the R&D department said that the main selling point of this product is that it is coated with chocolate sauce, and both young people and children like to eat chocolate. ”
"They only appeared this month, but the sales momentum is very strong, the distribution capacity is very strong, and you can see the posters of their products in almost all small stores. ”
"They seem to have only run TV commercials on a few provincial stations, and it was only for 10 seconds. But their products have also entered the channels of Baihui supermarket and railway cloth. As for the advertising violations, I didn't find it. ”
"What did you just say? They entered the sales channels of Baihui Supermarket and Railway Cloth?"
"yes, we've looked into it, and their products do go into those two channels, and in the supermarket, their products are placed with ours. ”
"Don't you understand, this is the product of Manhan Food. They thought they had changed the trademark, so I didn't know it was them?" Wei Yingzhou said angrily.
However, he also couldn't understand that the good taste of Manchu and Han food and the little squirrel trademark were very well-known, so why change the trademark?
But whatever the reason, it's impossible to fool him. It is not easy for a small company's products to enter Baihui supermarket, how can it enter the sales channel of railway cloth?
That sales channel is an exclusive cooperation agreement signed with Manhan Food, Manhan Food does not agree, and other brands can't enter at all.
"Big brother, it's really not Manhan Food, the boss of this company doesn't have many assets, and it's completely wholly-owned, not a joint venture, what does it have to do with Manhan Food?"
"However, we suspect that he may have something to do with some second generations, otherwise why would he enter the sales channel of railway cloth? Why can such a small asset have such a strong distribution ability?"
"Besides, have you ever seen Manhan Food sold so low-key? What new products they launch, but they all advertise in the newspaper, and this Qiaoke product has absolutely none. ”
Wei Yingxun's explanation made Wei Yingzhou uncertain again. It doesn't seem to be quite right, could it really be a second-generation factory?
After a while, someone sent two products from Qiaoke, and Wei Yingzhou was stunned when he saw the packaging: "Is this person a little familiar?"
Wei Yingxun took a look: "Oh, she is an advertising actor who has become popular in the past two years, and she has received a lot of advertisements, the most well-known of which is Lehaha milk tea." ”
"Needless to say, this Qiaoke definitely has something to do with Manchu and Han food!" Wei Yingzhou said firmly.
"Big brother, just because of an advertisement and an advertising actor, you conclude that they have a relationship?" Wei Yingxun thinks that the eldest brother is stunned, and does Manchu food put so much pressure on them?
Indeed, because of the emergence of Manchu and Han food, the development of Kang Shuaifu was lower than their expectations. But it is still developing well, and now there are ten factories in the country, with three main products: instant noodles, crispy noodles and biscuits, and by the way, they also promote the oil they produce in Baodao, and the business is doing well.
Think about it, when they first came to the mainland to do the oil business, the loss was miserable. Now the business is on the right track, although instant noodles have not become the first in the industry, but they are also selling very well and are well-known throughout the country.
Biscuits won the gold medal, the industry's sales first, what is not satisfied? The development scale of Manhan food exceeds them too much, it is very difficult to catch up, what do you have to do with Manhan food at this time?
Let's just say this instant noodle, they joined forces, including those small brands, and wanted to encircle and suppress Manhan Food, but as a result, Manhan Food eliminated those small brands with a promotion plan.
Before, the bosses of several small brands came to the door of their company, saying that it was because they listened to their words that they made hard steel with Manhan Food, and the result turned from a profit to a loss, and they were about to go bankrupt.
If those small brands go bankrupt, the market will be taken by Kang Shuaifu, it will not be a loss. But the result was that after the small brand went bankrupt, the market was divided by everyone, of which Manhan Food took 50%, Kang Shuaifu and the same took 20% each, and 10% was won by Hualong.
They cooperated with Shuanghui ham sausage, originally thinking that they could affect the product sales of Manhan food, but they didn't expect that Shuanghui was not the opponent of good taste ham sausage at all.
The two of them joined forces to fight against the industry leader, but they still lost, but it made the sales of ham sausages of Manhan Food increase a lot.
It can be said that they launched an industry reshuffle in advance, but the good cards were taken away by Manhan Food, and what they got can only be regarded as average, those small companies went bankrupt, or sold the factory for transformation, and the final infamy fell on Kang Shuaifu and the same head, Manhan Food took the biggest advantage, but it did not affect the reputation!
Since then, Wei Yingxun has felt that the eldest brother seems to be a little stunned about the matter of Manchu and Han food, why do you have to fight, can't it develop so steadily now? A few days ago, the eldest brother also said that Kang Shuaifu wants to make drinks, isn't this nonsense!
"That's the only thing, I can't be sure, but when it comes together, I'm 100 percent sure. Don't forget, the store poster is also what Manhan Food is good at. And a second generation, where did it come from such a strong distribution ability, only Manhan Food has. ”
"It's him, it's Wang Hao'an, he saw that our biscuits were selling well, and his eyes were red. Call your second brother and them back, let's discuss, Kang Shuaifu must make a drink!"