Chapter 377: Brand Screening
βhanγ β
Bishafu rarely finds Han Junyi.
Because it's Jessica and Tiffany who are in charge of communication.
When she can come to Han Junyi, it means that she has a summary of work to report.
And sure enough, it's official.
"We have roughly calculated the operating income of our fashion platform. β
Han Junyi was stunned for a moment, and his tone was solemn: "Tell me carefully." β
Bishafer organized the language and said, "First of all, let's make a qualitative decision. It's a theme-park-like model. β
Han Junyi nodded and pondered for a moment: "You continue." β
Bishafer spoke: "Since it is a paradise, if you take the flow of visitors, consumption is divided into explicit consumption and hidden consumption. Explicit and implicit, you are committed to embodying a free, casual, and free form. For example, the core, the choice of clothing that matches your own proportion, that can't cost money. Failure to do so will limit the motivation of tourists. β
Leaned over and looked at Han Junyi: "So it's very simple." As long as it is worn within the fashion platform, you can feel free to spend no money, but if you want to take it out of this fashion platform and enter the real world, you have to spend money to buy it. β
Han Junyi frowned, thought for a while, and said, "This is not conducive to our spread. β
Bishafer nodded, "I know what you mean." Letting them wear it out will better promote the style and context of our platform. I also discussed it with Tiffany and Jessica, and in the end, I felt that the advantages outweighed the disadvantages when it came to qualification. Although the publicity will be slower, it also shows that our style is unique, we did not go to the public at the beginning, we can mainly implant fashion into the public, but we can't help but screen and distinguish. β
Han Junyi sighed.
Bischaffer continued: "And if it's free, there will be a lot of cascading problems. For example, even if you have a cheap cost, if the amount is too large, you will continue to lose. The numbers are staggering. And you have to consider the root of the inferiority of the people, how many people will ...... if they have free clothes to wear."
βyeahyeahγ β
Han Junyi waved his hand and smiled: "I understand." I understand. β
Instead of dwelling on the question, Bishafer said, "So this is the best situation. At the same time, the advantage is that it also separates the fashion platform. Let the public tourists think that only in the fashion platform can it be so casual. If you can wear it casually outside, the fashion platform is a place to distribute clothes for free, and it is no longer special. β
Han Junyi nodded: "Your decision is very right. β
Bischaffer continued: "If that's the case, there probably won't be much profit in the short term. Because it's all free inside, if you take it out, you will buy it, so it won't be too much at first. So what will be followed up by the promotion? But this promotion can't be the kind of advertising promotion, which will lower the quality of our fashion platform and conflict with the concept. So we need to be above board, but different from the traditional model. One of the approaches that Jessica had shown before was working. Because the free matching of clothes is for display on the public catwalk. The selection criteria are left to the audience. To prevent the unfairness of a large number of people voting, a professional will be equipped to supervise, and whoever wins will be rewarded with clothes. But there will also be second and tenth places. These are not rewarded, perhaps for the sake of commemoration, and will also be bought. There are so many people, and there will be more slowly. There are too many processes and a lot of walking in such rounds and promotions and even finals. β
Han Junyi spoke: "This was said before." But there's a problem, Tiffany once said......"
Bishafer smiled and asked, "What about the entry of big brands?"
Han Junyi was stunned and asked curiously, "Do you have a solution?"
Bishafer spoke: "It's certain that big brands will settle in. But don't worry too much. β
Looking at Han Junyi, Bi Xiafu smiled: "Actually, have you thought about a question?
"This ......"
Han Junyi shook his head: "At least in our country, it's no longer possible." β
Bishafer wondered: "What about Asia, what about the world? You just want to be confined to your own country?"
Han Junyi smiled: "It seems that no brand can really monopolize all regions of the world." β
Bishafer spoke: "That's a bad idea, really. You were ambitious at the beginning, and although you are not negative now, you claim to have a long-term vision, but you are limited to this?"
Han Junyi was helpless: "If you have a way, you can say it." If I could, wouldn't I dare to think about it? I'm not that kind of person, am I?"
Bishafer chuckled, "It doesn't matter. Asia does not dare to say that Europe and the United States will not and cannot copy it. There are a lot of people grabbing luxury goods, and there is no need to be close to the people. And if it's really close to the people, the appearance of eating is too ugly, not to mention, but it will lower the rank of luxury. β
Han Junyi sighed and said curiously: "Then you reminded me that you mean within Asia...... What will happen?"
Bishafer thought for a moment, shook his head and said, "Probably not." At least until you're on fire and famous. Because in addition to the big countries opposite, the other markets in Asia are very trivial. The situation is complicated. The big country on the other side has money, so it's good to pursue luxury goods. Other countries have small populations, but they are also quite wealthy. It is also a sought-after luxury. If you don't get angry, you're messing around yourself, and no one pays attention to you. β
Leaning back in her chair, Bishafer said, "That's why I value your philosophy. β
Han Junyi spoke: "Then you said that big brands have settled in." β
Bishafer spread his hands: "You can settle in." But we set the rules. And it's based on our fashion platform. They don't feel like they need our platform, and we don't think we need them. See who needs whom more. Therefore, we should focus on those brands that really need us outside the second or even third tier, and some may be mature but need to move forward. β
Stretching out his hand, he gestured, "That's what Tiffany said, it's still too slow on our own." β
Han Junyi thought for a while, shook his head and said, "No." We still have to have our own brand. β
Bishafer nodded, "That's for sure." β
got up and looked at Han Junyi: "Now the brand is being selected, they are busy, do you want to go over and have a look?"
Han Junyi grinned: "That's it?"
Bishafer pointed to the information: "The rest is written inside. We'll talk about it after you're done. And in terms of calculating the cost, the prospect of such benefits is already considerable. β
While going out with Han Junyi, Bishafu explained: "Refer to the model of the theme park. How do theme parks make money? tickets, and a lot of the booths. Tickets don't have to be set too high. 10,000 won, what can you buy now? And the accommodation, food, drinks, snacks and so on are also income. Fashionable peripherals, the price is set so as not to disgust tourists, and it meets the tens of millions of people in the Seoul metropolitan area, not counting foreign tourists. It will be a new tourist landmark and attraction. You don't have to rely on outsiders. β
Han Junyi nodded: "It seems that it still depends on the volume." β
Bishafer smiled: "I just said that it was a reference to the theme park model. But you're not a theme park yet, if you're a fashion platform, you can be an endorsement. Brands need to give you money to come in, and even here if you start advertising on a large banner or something, you have to pay the corresponding amount. β
looked at Han Junyi curiously: "Do you need me to tell you this?
Han Junyi smiled: "I'm just foiling your talent." β
Bishafer also smiled, and now walked to Jessica's office.
Hear what Tiffany and Jessica are talking about.
When I came in, there was a pile of clothes in the room with branded styles.
There are a couple of assistants who are busy.
"You don't always pick your own branded stuff. It's so obvious!"
"You just don't always keep my brand stuff out of the way. Prejudice?"
"I still need prejudice? Your brand makes sunglasses! It's not sure if these styles are plagiarized or not in order to promote them. β
"You say I'm plagiarizing?!"
"All I said was not sure!"
"Yikes!"
βae~β
Han Junyi's face was calm and looked at it for a long time, and Bi Xiafu also smiled and didn't stop him.
It wasn't until they felt that the assistant was silent that the two turned around and saw Han Junyi.
One turned his head and laughed, pretending to continue to look at the brand, and the stinky tsundere raised his chin and hugged his shoulders to see what kind of expression he saw.
Han Junyi sighed lightly: "Daily." Accustomed to both. β
Tiffany smiled and turned back, "Don't put me in the middle of it, okay?"
Pouting and muttering: "My IQ has been pulled down." β
Jessica glared: "Huang Meiying, your low IQ is definitely not good for me?"
Tiffany nodded, "Sorry I used the wrong word." It is a foil. β
"Yikes!"
ffany laughed and dodged.
"Oh yes!!"
Han Junyi frowned and pulled her away: "You are really more domineering than me in the company." I didn't even say who I wanted to fight. β
Jessica broke free and kicked pi~ with a false kick.
Tiffany laughed, "Even you dare to fight...... Yes. β
She didn't run anymore, and was pushed on the shoulder by Han Junyi: "Don't stir up trouble." β
Sitting on the main seat, look at the two of them: "Sit down and talk about problems." β
The two sat on the side with pouts, and Bishafer was dragged to her by Tiffany.
Looking at the two of them with a smile, Bishafer spoke: "I just reported to the boss, and the rest is generally reasonable, you can add it." β
So I went back to some of the points I had talked about earlier.
"Now the question is. β
Han Junyi looked at Tiffany: "You said that small brands are all under our name." At first, I agreed, but then I said it was too slow. Now I still insist on having our own brand, if I abandon the previous idea, who is popular, I think this situation is still too ordinary, and I always feel that it is not perfect. What can you do?"
Tiffany thought for a moment and said, "Then let's integrate." After breaking up, let's see how it can be brilliant. β
Han Junyi smiled: "Who doesn't know integration? The key is how to be brilliant, right?"
Tiffany pouted and didn't respond, but apparently was thinking.
Han Junyi paused, and set his eyes on Jessica, who had become a habit of fiddling with her nails, Jessica looked up at him, and then lowered her head again as if she was more uneasy.
Han Junyi glared, and Jessica seemed to feel the gaze.
Tilting his head to look at him, his mouth shape is "ae~".
Han Junyi ignored it and just looked at her, Jessica snorted, and then expressed it.