[Converse is not doing well and is about to be sold to foreigners, and another local brand in the United States is being acquired by foreign capital]

[Hank Converse is in a deep debt crisis and plans to sell Converse to pay off debts, and a sports brand on the verge of 100 years is about to disappear]

[Converse is no longer liked by consumers due to backward technology and is about to withdraw from the American market]

……

Wang Haoan looked at the newspaper on the table, these news were expected by him a long time ago, but he didn't expect it to come so soon. Needless to say, there must be the shadow of other sporting goods companies in the United States behind it.

Since Nike signed with Jordan, relying on the rise of the basketball market, it has become the leader of the North American market, surpassing the old Converse and Reebok, and also suppressing foreign brands such as Adi and Puma.

After sitting in the position of the boss, he naturally didn't want to come down. In any industry, the boss has the greatest right to speak, and can even formulate industry rules.

Converse has been in business for the longest time and is the oldest well-known sports brand in the United States, which Nike and others can't match. The advantage of the old brand is that the most people know it, and there are people who know the brand, and it is easier to promote it.

Originally, Nike has been targeting Converse in recent years, squeezing out the sneaker market that originally belonged to Converse, and treating Converse as something in the bag.

They made an offer of $300 million to buy Converse outright, but it was rejected. Nike, of course, knows that although Converse is no longer what it used to be, the value of the brand alone is 500 million US dollars, as well as factories, stores, etc., as well as branches that make profits overseas, although there are high debts, but the price is indeed low.

But Nike is not in a hurry, because the offers of other companies are not high either. Moreover, Nike has the best sales channel in North America, and Converse is merged into Nike, which is likely to come back from the dead.

Even Nike would take over Converse's assets in its entirety, including those factories and employees, which is what Converse executives wanted. Of course, Nike will also sell some of its shares to several major shareholders of Converse to ensure the interests of those shareholders.

As for minority shareholders, who cares.

But while they waited for Converse to continue its decline, or even become insolvent, Converse suddenly contacted a new buyer. And this new buyer is also very generous, bidding more than all other sports companies.

They also inquired, this is a newly registered company, no background in sports companies, the owner is a Chinese, I heard that he is the richest man in the mainland of China.

In a place like Huaxia or in the mainland, how much money can the richest man have? This is to treat the Converse Company as its main industry.

Therefore, Nike and other companies did not block it, nor did they raise their offers, allowing Converse to change hands. They waited for the new boss to be unable to bear it, and then obediently sold Converse to one of them.

Now I heard that Converse's acquisition contract with that company has been officially signed, and even an announcement has been issued that Converse is about to be delisted.

Nike and other companies finally couldn't bear it anymore and began to take action.

The stock market can no longer continue to suppress Converse, sales channels and other aspects, naturally they will not let go. But that's not enough, they also want to attack Converse in public opinion, so that Converse will become a child raised after ~~mother~~!

After all, at this time, there are still many young people who like the Converse brand, and some parents are also willing to buy Converse for their children, so they want those people to know that Converse is no longer an American product.

And this is not enough, their next step is to list the many fakes in Huaxia and the poor quality of the products, and then make everyone lose confidence in Converse.

After Converse was in their hands, it was natural to reformulate the propaganda plan to reverse Converse's image.

Wang Haoan's fingers clicked on the table one by one, how to fight back, he had to think about this. He wants to buy Converse, what he values is Converse's brand and sales channels, and the technical aspect is not bad, but if it can't reach his hands, the reputation will be smashed first.

"Chairman, this must have been done by companies such as Nike, and I suggest that we also fight back in the media, and we must not let them sway public opinion. ”

"Once Converse's brand reputation declines, we will have huge losses. Then the chairman's industrial layout in the United States will also be seriously affected. ”

"Next, the other party will definitely seize the chairman's Chinese background to make a fuss, and we can just use this to fight back, in the United States, discrimination is a very serious crime. ”

Wang Haoan raised his hand and interrupted Shu Lihua's words: "Haven't you noticed that this is not all bad for us? How long has it been since so many media said Converse?"

"Their attack on Converse so intensively just makes Converse's exposure increase, and more people will think of the Converse brand. ”

"As for saying that they use my identity to attack Converse, I think they will use Huaxia manufacturing to attack the quality of Converse. Let's fight back from the aspect of quality, and I've heard that Nike's air cushion is easy to burst. ”

Shu Lihua understood what Wang Haoan meant: "Then we won't make any response now and continue with the next work." Are the signings of O'Neill and Leonardo going to be delayed?"

"No, I signed the contract according to the original plan, just to increase another wave of exposure. Shaq and Leonardo both have their own media halos, and we don't need to notice much, and there will be many media outlets that will report on them, which is why I signed them to become brand ambassadors. ”

Shaq O'Neal is naturally the spokesperson for basketball shoes, and the center doesn't sell shoes? That's other centers, O'Neal happens to be a special case, and there will be a special case in the future, that is, Da Yao, because of the support of the Chinese market.

Leonardo can just endorse casual canvas shoes, anyway, many people in the United States like canvas shoes, Leonardo is a popular student, and fan consumption alone can bring a lot of sales.

And Nike's quality is not very perfect, many of their shoes are floor shoes, that is, they are very good in indoor stadiums, and when it comes to outdoor venues, the wear rate is also extremely high.

It just happened to lead to the fact that Nike doesn't have a factory, and it's all looking for someone to do OEM, and see who has a headache at that time.

Now Nike is a big business, and a little negative news can bring great losses. If Nike is willing to spend money with Converse, it is to give Reebok, Adi and other companies a chance, and I believe that Nike will make a smart choice.

"By the way, not only Nike, but also other companies have to collect negative news, let's muddy the water and see who backs down first. ”

It is said that those who are barefoot are not afraid to wear shoes. Although Converse is not barefoot, he is definitely not afraid when he hurts each other!