Coming soon to New Year's Day, the advertisement of Manhan Food in Longjiangtai will also be replaced, and it will be replaced with a new product, a festival gift package.

This is the main product to be launched by Manhan Food during this time, in fact, it is to mix some snacks and sell them together, which is a little cheaper than buying alone, which is equivalent to the package model of a snack bar.

The good thing about the package model is that you buy more things before you know it, and this holiday package is no different.

Maybe you just wanted to buy ham sausage, and you just looked at the others, but didn't want to buy them. But after seeing this gift package, it seems to be a good deal, and I will be tempted.

This is the marketing method of using some hot-selling products to drive those unsalable products. It can save a lot of advertising costs, and it can also increase sales and profits.

In the previous life, the best person who used this sales method was Wang Zai, a food company on the treasure island. Initially, there were three main products, milk, snow cakes and senbei.

After these three products quickly opened up their popularity and sales channels through advertising, the company launched many new products. But an advertisement is too expensive, if every new product has to be advertised, the advertising cost will be very high, their profits will be seriously reduced, and even sales will not meet expectations, and they will lose money.

If you just rely on channels to sell, the effect is too average. At that time, everyone remembered the product, and they were not so loyal to the brand, and they didn't think that everything in this brand was delicious.

That's when they launched a poopy gift pack containing three of their best-selling products, plus some of the company's new products, at a discounted price.

At this time, directly advertise this gift package, and at the end of the advertisement, always read their brand name, constantly strengthening everyone's impression and recognition of their brand.

And what really makes this gift bag sell well is because their advertising is very flattering, giving this gift package the concept of gifts.

Chinese people go to a friend's house during the New Year's holidays, or usually go to the house of relatives and friends, they are always embarrassed to be empty-handed and used to carrying some things.

Just like the previously popular malt cream, canned food, biscuits, and Jianbao, they are all best-selling products during the New Year's holidays. I found out that most of these things are eaten, and children like to eat them the most.

In the past, why were gifts mainly for tobacco, alcohol, sugar and tea, and tobacco, alcohol and tea, these were for adults, while sugar was mainly for children.

When you go to visit the leader, can you ignore the children of the leader's family?

This is also the case with Wang Haoan's Manchu and Han food, needless to say, ham sausage, which has been recognized in Bingcheng, and has also gained a little popularity in other cities in Longjiang, and even people in neighboring provinces have come to purchase it.

Spicy bars have been embraced among children, as have Guoba, but this year they have launched a new biscuit, similar to the future "good bit", a peach shortbread with added nuts and named baklava.

Nowadays, biscuits are mainly sweet, not that sweet is not delicious, but that you will feel tired after eating too much. Salty is different, and it will even be used as a staple food, just like bread.

In the future, Manhan Food will also launch a variety of puffed foods, one by one to advertise, obviously it can't be done, but if you give up some products now, Wang Haoan is reluctant, so he took advantage of the New Year to launch this gift package.

Chinese New Year, who doesn't have a relative or friend, when giving gifts, they are always entangled, buy this, or buy that?

There are many types, and the price is too expensive, so I can't bear it. There are too few types, what if people don't like it? If the gift is not good, then it is aggrieved.

With this gift bag, it's simple, there are many types, there is always one that the other party likes, and it won't look particularly shabby when you take it out.

And you can also rely on the hot-selling products in it to drive those unsalable products, so that people can taste more of the taste of their company's products, and there will always be some who will like other snacks.

In the future, according to market feedback, the output of some products will be adjusted to ensure the supply of best-selling products.

When you launch a new product, market pricing is very important. If the price is too high, it will be daunting and reluctant to buy.

The price is too low, even if the sales volume is good, it will lose a lot of profits, and if you increase the price again, it is very likely that the sales will decline rapidly.

So first launch a gift package, let everyone accept the discounted price of these products, and then see how the sales of the original product are, if it is not good, you can also launch a promotional pack.

The company wants to make more money, one is to increase sales, the other is to increase the profit of a single product, and it is difficult to do these two things at the same time, so find a balance between the two points.

"Hao'an, you are a bundle promotion, right? I'll take a look at the things in here, it's quite complete, this is a new product, it tastes good. Guo Jijie opened a gift bag and tasted the nut crisp inside.

Guo Jijie struggled to read the simplified Chinese characters on the package, is this thing a royal tribute?

Anyway, there must be a peach crisp palace with nuts, but I don't know if the emperor and the concubine love to eat it.

"When you were in the south, did you know where to sell a food factory, or where it was more suitable to build a factory, the investment was not particularly large, and the local policy was good. ”

"It's pretty much the same. I see that the conditions given by the political axe in various places are not much different, but I heard that there is a better tax policy in the west, and the five exemptions and five halves are halved, but unfortunately the transportation is too poor, the workers are not easy to recruit, and there are no ready-made factories. ”

Five exemptions and five halves? Wang Haoan was envious. If this is the case, how much more money can he make in ten years, and the speed of expansion will definitely be faster.

But think it's the West, forget it. Although the tax policy is good, but your products can't be sold, or even shipped out, what money do you make?

"You are a food factory, and you still have funds to expand? Besides, I don't think it's difficult to do this, you can produce, others can too, go to the south, you don't have any advantage." Guo Jijie persuaded him.

"No advantage? Not necessarily. This festival gift package is our fist product to open up the southern market, and some dealers have expressed interest and plan to buy a batch to try. ”

Wang Haoan is very confident in this, because the packaging of his products is good-looking. When giving gifts, everyone will take a look at the packaging, and when the packaging is done, it will appear to be high-grade, valuable, and handy.

With the packaging of his batch of products, even if the contents are really unpalatable, he can guarantee that these products can be sold, not to mention that their snacks taste very good, there is no reason why they can't be sold.

The next step for the food factory is to prepare to expand south.