When Han Yuyun heard Ye Xuan say that the box office of the movie "Battle" had reached 370 million, the whole person was extremely surprised.

Such box office results are inevitably a little too explosive, right?

Han Yuyun didn't know that the box office results of the movie "Battle" would explode, after all, it was the work of director Zhang Gang, with an all-star cast, and the publicity was even more comprehensive, with an overwhelming momentum.

However, Han Yuyun's estimated box office performance of the movie "Battle" should be more than 100 million and close to 200 million by this time, plus the peak stage of the evening, the total box office of Han Yuyun on the first day is estimated to be about 400 million.

But what I didn't expect was that the box office of the movie "Battle" at this moment was already 300 million, so it would be even more popular at night, so that the box office of the movie "Battle" on the first day would go up to 500 million.

As far as Han Yuyun knows, as far as the current first-day box office of Chinese domestic films is concerned, there are few that exceed 500 million, and there was one during the Spring Festival last year, which was with the help of the spring breeze of the Spring Festival file, that is, the box office on the first day is a little better, and the total box office is just like that.

But this is just a summer Friday, and the movie "Battle" shows such a strong box office starting point, which is really shocking.

On various forums on the Internet to discuss the movie "Battle", in the post bar, those netizens who paid attention to the box office began to boast about the movie "Competition", saying that it was invincible, and even boasted that the movie "Competition" was to break the rhythm of China's domestic film box office record.

Under the strong momentum of the movie "Battle", the animated film "Dream Travel" by DreamWorks Animation Productions, despite the box office results of more than 80 million, still seems a little bleak.

Today, Zhang Hao is going to organize the company's employees to go to the cinema to watch the movie "Dream Travel" in the evening, adding a little bit to the box office results of "Dream Travel".

In fact, when Zhang Hao saw that "Dream Travel" had a box office of more than 80 million, he was already very happy in his heart.

Zhang Hao's expected box office is 50 million, and it is the first day.

But now it has exceeded 50 million, and it is about to approach the 100 million mark, and there will be a wave of movie-watching craze tonight, Zhang Hao estimates that the box office of "Dream Travel" will be 120 million or 30 million on the first day.

This achievement is enough to prove that the quality of "Dream Travel" has been recognized by the audience, and it proves that the unremitting efforts of the employees of DreamWorks Animation Production Company in the past few months have not been in vain.

Now Zhang Hao had to admire his boss Ye Xuan.

Because Ye Xuan said on the day the file was finalized, the animated movie "Dream Travel" does not need too much publicity, which seems very stupid.

After all, under normal circumstances, any movie needs to be promoted when it is released, otherwise how would the audience know that this movie is about to be released?

But Ye Xuan just went off the rails, and in the publicity and distribution of "Dream Travel", in addition to making posters and some necessary publicity, he did not spend additional publicity funds for publicity, and the results were still so good.

It's all about quality!

In fact, even if "Dream Travel" is publicized, it may not have good results, because during this period of time, almost all the movie publicity resources on the Internet have basically been occupied by the movie "Battle".

After all, China Entertainment Media has invested a lot of money in the promotion and release of the movie "Battle".

This can be said to be a hard slap in the face of those people in the publicity and distribution department of DreamWorks Animation Production Company, because at the decision meeting of course, those in the company's publicity and distribution department strongly demanded publicity, and they also asked for 50 million publicity expenses, and the final result was rejected by the boss Ye Xuan.

Those in the company's publicity and distribution department think that without publicity, where will there be a box office?

They are still so old-fashioned, pursuing the theory that movie promotion is crucial, but today they were slapped in the face.

It turns out that the publicity is not the most important thing, the important thing is the quality of the movie.

If you want to achieve significant results in publicity, you must invest a lot of publicity and distribution funds like the movie "Battle".

But the production cost of the animated movie "Dream Travel" is only 120 million, and it is impossible to invest hundreds of millions of dollars in publicity and distribution, unless the boss is a fool.

Zhang Hao knew that his boss Ye Xuan was smart.

Otherwise, it would not be possible to have such a good vision, from the story of "Dream Travel", to inviting your own team to produce it, and the results after the release now.

These seem to be in Ye Xuan's expectation and control, so Zhang Hao admires Ye Xuan and admires him so much.

......

Kyoto City, a certain Tengda Cinema.

Ye Xuan and his wife Han Yuyun came to the cinema with their three baby daughters.

This time, Ye Xuan's family's trip was not as high-profile as before, and in the past, they generally kept their assistants and bodyguards with them, after all, for the sake of safety.

But today, Ye Xuan's family has no assistants around them, and there are no bodyguards, and the assistants and bodyguards keep a certain safe distance from Ye Xuan's family.

And for safety, in the scene Ye Xuan watched, there were several movie tickets for the bodyguards.

Ye Xuan and his wife Han Yuyun both put on the magic mirror, and then took their baby daughters to the cinema.

At this time, there are too many people in the Tengda Cinema, there are too many people, the cinema was originally opened in a large shopping mall, there are too many people in the cinema, and there are many people in the shopping mall, so it is extremely popular.

Although there are many people, Ye Xuan understands very well in his heart that most of them come to watch the movie "Battle", only some of them are watching "Dream Travel", and a small part of them are watching other movies.

Soon, there will be a holographic MAX hall movie "Battle" is about to start screening, and at the entrance to the viewing hall, there is a long line of ticket checks.

This seems to be almost a full house rhythm, huh?

If the holographic MAX hall can be full, it means that almost all the screenings of the movie "Brawl" tonight will be full.

After all, the holographic MAX hall is the most advanced screening hall so far, and it is also the most expensive screening hall, and the ticket price of a blockbuster like "Battle" generally exceeds 100 yuan a piece.

"The popularity of "Brawl" has indeed exceeded my expectations a lot, my dear, it seems that your sniping was not successful. Han Yuyun said to Ye Xuan with a smile.