Chapter 153: Taobao, Alipay online (for Hjz666 alliance leader plus 10/16)
"I don't think $30 million is a lot of investment. These questions on the amount will be discussed later, do you have detailed information for the establishment of the C2C platform?" Ma Wei turned to Boss Ma and asked.
It's not about how much money you invest, it's about getting it right.
"Yes, Mr. Mavi, the information is here. Boss Ma asked the assistant to bring a document, which was about the strategy and plan for developing the C2C e-commerce field.
Ma Wei took the information casually, and then looked down. The content in front of him was discussed by Alibaba's senior executives who worked overtime for two days.
Therefore, in some places, the consideration is relatively shallow. In other places, there are obvious business models that mimic eBay.
For example, "limited-time shooting**** such as "commodity payment" (Alibaba's listing payment is cheaper than eBay), and then the name of the platform is called "baby purchase" and so on......
Ma Wei took it seriously, read all the information, and then didn't know what kind of expression to use, and closed the file again.
Boss Ma and Alibaba's high-level executives saw that Ma Wei's expression didn't seem to be very good, so they tried to ask him, "Mr. Ma Wei, what do you think of these plans on the data?"
Seeing everyone looking at him, Ma Wei had to regain the memories of his previous life, and said to everyone, "Uh...... Regarding the name of the C2C platform, don't call it baby buying, it feels like selling baby products. I had already thought about it before I came, so I would simply call it Taobao. ”
"As for the countermeasures to compete with eBay, it doesn't have to be as complicated as the documents say. The fees for his goods on the shelves are the same as those of the Americans, but they are not applicable to China. ”
And his payment model in China has no anti-fraud protection measures for sellers, that is, delayed payment. Therefore, as long as we Taobao take the full fee free mode in the early stage, and create another payment platform similar to PayPal to adapt to the domestic market, it should be able to force the other party to a dead end. ”
"Oh, by the way, about the name of the payment platform, it's better to call it Alipay!" Ma Wei thought about the various advantages of Taobao in his previous life, and told Boss Ma and eighteen Alibaba partners in this life.
Hearing this, Boss Ma and the others sitting in front of him suddenly felt a little shocked, and they kept their eyes wide open, looking at Ma Wei! As if they were looking at some kind of national first-class protected animal! For example, the giant panda, a national treasure...... Snow leopards, and sika deer......
"Ahem, don't look at me like that, you can ask any opinions. Ma Wei coughed awkwardly, he didn't mean to pretend to be forced in front of Alibaba's top management. It's the solutions they provide that really need to be improved.
Some of Alibaba's partners present originally thought that Ma Wei's most awesome thing was that he had a lot of money. But after listening to what he just said, the partners didn't think so at all!
"The name of Taobao?...... It seems that it is much better than our baby purchase!" A female partner couldn't help but say what was in her heart on the spot.
"The upfront handling fee is all free, this idea is absolutely perfect! It is indeed very in line with our domestic market! Why didn't we think of it at the beginning? I want to imitate the eBay ......" A male partner next to him couldn't help but pat his thigh and said.
"And Alipay, this is also very good! It just so happens that eBay's PayPal payment platform has not yet been introduced into China." It's just the right time we can grab market share ahead of schedule!"
……
Listening to the enthusiastic speeches of the crowd, Ma Wei knew that they were on the right track. With the continuous replenishment of the high-level leaders, the prototype of "Taobao" in this life has finally been improved without deviation......
Boss Ma looked at Ma Wei sitting at the conference table without blinking. He couldn't understand why Mavi, a businessman from Russia, knew more about the domestic market than they did......
Whether it is the free psychology of Chinese people, or the appealable trading platform like Alipay. All of them are more suitable for the Chinese market than eBay......
……
A month later, the Taobao platform was officially launched, directly blowing a free whirlwind in China!
Its fee-free model has successfully attracted buyers and sellers from all over the country, especially those who originally shopped and consumed on the eBay platform, and they have also been attracted by Taobao!
In addition to the temptation of free handling fees, Taobao is also overwhelmingly advertising all over the country (mainly in first-tier and second-tier cities)!
Whether it is major television, or major radio stations, even including street billboards, bus advertisements and so on.
Almost overnight, the name "Taobao" sprung up in front of the Chinese people! People remembered his advertising slogan very deeply, "Taobao, Tao, Tao, Tao, you like!"
With the strong drainage of advertising, Taobao has an average of more than 80,000 daily visits in just seven days after it was launched!
Directly made batch after batch of sellers come to Taobao to register, and easily do not let go of such a good business opportunity.
With buyers and sellers, the rest is naturally logistics and after-sales. Alibaba has long had experience in this, and they have found two reliable logistics and express delivery companies for sellers, so that they can better send goods.
As for the after-sales part, Taobao's unique praise model, negative review model, plus store deposit model, can allow buyers to know a little about the seller's credit and strength before the transaction.
If someone is found on the platform, selling fake goods and deceiving consumers. The regulatory authorities of Taobao will deal with it quickly...... The money that the buyer put into Alipay will be returned as it is......
Taobao, two weeks after its official launch. The number of daily visits has exceeded 115,000! The daily transaction volume has also increased a lot compared to the first few days. It has been able to steadily exceed 450,000 yuan per day. And this number, with the increase of traffic, is still growing geometrically!
Not only these remarkable data, but also the evaluation of Taobao by domestic netizens is obviously much higher than that of eBay China.
A netizen with the ID Hjz666 commented: "I have bought things on Taobao and ebay. Let's not talk about the quality of the goods, let's just talk about this Alipay on Taobao! The transaction is very secure, and the payment will be made after confirming the receipt. I can rest assured when I buy it, too. ”
A netizen with the ID name "Dumplings wrapped in the sun": "Don't ask anything, I have deleted the ebay website from my favorites, and I will only buy things on Taobao in the future! Alipay is so easy to use, I am not afraid of being deceived!"
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