One tenth of the five million people are live fans, and one fifth of the live fans have swiped their idol's blog, and then they help forward the publicity and place an order, which can create the data of selling 100,000 without publicity.

Fans of He Jinxia have long been hungry and thirsty because they have nowhere to throw money.

Now it's hard to see one that can throw money, everyone is rushing to be their idol, and they feel novel about this thing, and they place an order when they are excited, not to mention that the bracelet is not expensive.

Later, as the spread became more and more widespread, the sales of sports bracelets also increased and climbed.

At this time, in an office of Feier's headquarters, the marketing director, general manager, publicity director and other senior leaders of the company gathered together, and everyone looked solemn and waiting.

The release of the promotional video on Feier's official blog is only the first step, and the second step is to start the explosive publicity!

Time passed minute by minute, and after a while, it came to the critical time period of "17:30", and everyone stared at their watches and began to wait for data feedback.

At the same time, anyone who opens the blog during this time period and later can see an open-screen poster advertisement, and that poster is the brand poster taken by He Jinxia for Feier!

In the photo, He Jinxia is wearing a sports suit, wearing a sports sweat scarf, her long hair is tied up high, and she is lying on the instrument doing sit-ups!

The overall style is fresh and clean, with a full use of colors, with a gray gym in the background and a picture of flowers hanging on the wall.

As soon as you open the photo, it makes people feel a kind of cold, hard and upward beauty, He Jinxia is in it, it is a beautiful spring.

In order to choose which photo to advertise as an advertisement, Feier can be said to have experienced a scolding war internally.

Some people think that it is necessary to take the advantage of He Jinxia's youth and take a sweet style.

And some people think that it is better to take the opportunity to market the popularity of "Chen Xiaohui" and take the intellectual style of office white-collar workers.

And some people want to promote the photo to reflect the connotation of Feier, Feier is made of sports equipment, and has to take the sports style.

Everyone you and I said a word, from marketing to audience acceptance, etc., in the end, the general manager made up his mind and took a sporty style.

But once the sports style is set, what kind of exercise He Jinxia is doing is another question.

According to the photos taken by He Jinxia, there are dumbbells, weightlifting, running, and even playing tennis, badminton, etc., each of which can be taken, and it is also a problem to choose one from so many to publicize.

Everyone quarreled and quarreled, and finally felt that "He Jinxia's vest line" was a bright topic, so they chose the exercise of sit-ups.

The only pity is that He Jinxia wears a sports vest when he does this sport, and his stomach is tightly covered, so don't want people to see the vest line or something.

But although netizens can't see it, it doesn't hinder their imagination!

After the opening screen poster came out, Feier immediately did public relations marketing, and after a while, a few trumpets popped up from nowhere on the blog and sent out a P picture.

They deliberately cut off the beautiful waist on the photo He Jinxia took for the magazine before, and P went to He Jinxia's poster, if it weren't for P's being too rough, many netizens really thought that He Jinxia would have exposed the vest line on his waist!

People who have been paying attention to He Jinxiabo paid attention to Feier in the morning, Feier released a promotional video on the front foot, and He Jinxia's Bo was forwarded on the back foot.

Before the clocks had even rolled the promotional video from beginning to end, tail to end, up and down, Feier started the promotion on Bo.

Coupled with the fake P picture photos released by the marketing account, Bo officially recommended the entry "He Jin Xia Feier Sports Bracelet", which was more and more widely publicized by Feier, so half an hour later-

"He Jinxia P out of the vest line" officially landed in the hot search and reached the top!

[Jinxia's first endorsement, I thought it was shampoo shower gel or something, but I didn't expect it to be a sports bracelet, which must be supported!]

[P out of the vest line, wahahaha, does the fat emperor need P, he doesn't need it at all, she obviously has it! (with a magazine picture)]

[The fat emperor has no other photos except for the shooting magazine that exposed the vest line, and this time P went up, and he was very happy. 】

……

In Feier's office, the publicity director looked down at his phone, refreshing his blog every ten seconds.

In just half an hour, he saw with his own eyes that the attention of Fei'er's official blog jumped from a pitiful less than 50,000, and then to 100,000, 200,000, and 300,000......

In a flash, the amount of attention came to the 500,000 mark, the director blinked, wanting to wait, but his hand was used to slipping, and he accidentally refreshed it again, and the new data came out, his eyes widened, and he hurriedly shouted:

"It's broken, it's broken! Bo's attention has broken 500,000!"

His shout startled everyone else, thinking that something big was happening.

General Manager Xue Jian pressed the corner of his forehead, turned his head to look at the sales director, and just wanted to ask about the sales data, at this time the sales director couldn't help but pat his thigh, and couldn't hide his joy and said: "The total sales of sports bracelets have exceeded 300,000!"

The other high-level officials couldn't help but look at each other, and there was an uproar.

They not only advertise on Bo, but also advertise on other shopping software, but the intensity is not as big as Bo's opening screen advertisement, but it is also very conspicuous.

Compared with the advertising expenses that have been smashed with a lot of money, the sales volume of 300,000 yuan, not to mention the profits, even if it is calculated according to the surface selling price, it will not be able to return the cost of advertising costs.

But the success of a product promotion is not just a temporary one.

Not long after the advertisement, the sales of 300,000 yuan were already very gratifying for Feier, which exceeded their expectations.

Xue Jian breathed a sigh of relief in his heart, patted the conference table and stood up, with a smile on his face, and said, "Let's go, let's go out for a meal together, everyone relaxes and relaxes." ”

The others also smiled and nodded, for this time the sales planning, they have been working overtime for more than ten days in a row, and now the start is very good, they can rest assured.

"Please He Jinxia to be the spokesperson, this move is the right move!"

"Yes, there is still her hot search on the blog, and this hot search is not something we made. ”

Feier's sports bracelet was hotly searched, but it really gave Bo money, so it appeared on the official recommendation entry.

Now I look at it, hey, okay, the vest line that came out for P in marketing has overwhelmed the limelight of sports bracelets.

"She is our brand ambassador, and the more famous she is, the more powerful she is for us. ”