Wang Haoan introduced Li to an accounting firm in Xiangjiang, which had been very experienced in sorting out the accounts of a number of listed companies and preparing for listing.

He is also very good at the integration and splitting of enterprises, and although the fees are a little expensive, there has never been a scandal such as making false accounts.

In accordance with the requirements of the accountant, Li Twist sent someone to sort out the company's information, and at the same time arranged for Li Twist Sports' products to land in the North American market.

Li Twist has already negotiated a cooperation with a sports store in North America, which can save a lot of effort by allowing Li Twist Sports' products to enter this chain of sports stores.

Next, as long as he can enter more sports stores, Li Twist Sports will be able to stand on his feet. With the price advantage, it will definitely be able to break into a certain reputation, at least better than AND1.

The premise is that there must be money for publicity and promotion to make Li Twist Sports famous, and those sports stores will let Li Twist Sports enter their sales lists.

If you rely on Li Twist Sports' self-operated stores, the cost will undoubtedly be higher. While every major sporting goods company has its own stores, no one has more than the number of sporting goods stores throughout North America.

Wang Haoan also agrees with this sales method. Under Armour, which rose later in the previous life, gradually rose by joining the sports goods store, not only the large-scale sports stores in North America have Under Armour, but Under Armour itself has opened some flagship stores, and you can invite some of its star athletes to do offline promotion.

During this time, Wang Haoan also often paid attention to the North American sports goods market. It's not just the entry of the Lee Twist movement, but also whether Converse's changed promotion plan can be successful.

Converse's $49 basketball shoes continue to be sold, but this is also the only cheap basketball shoe that Converse has at the moment. In the future, Converse will still focus on mid-to-high-end basketball shoes, and intends to sign some rookie athletes under the name of Under Armour.

If these newcomers can play, then they can renew their contracts in the name of Converse and give them signed shoes. If it can't be played, the loss will only be Under Armour, and it will have little impact on Converse.

Anyway, the Under Armour in other people's impressions, that is, tight sportswear is not bad, and now it has also developed knee pads, shoulder pads and other auxiliary equipment, which are being promoted in football, baseball and other leagues, and the effect is average for the time being.

Converse only makes shoes and trendy casual clothes, even hats and other things, which are giveaways, completely abandoning the field of sportswear and letting Under Armour do it.

Under Armour's pricing was not low in the first place, and after the launch of the second generation of skinny sportswear, the price was raised again, because those who wore it before said that this product was already popular, at least among professional athletes.

Nike, Adi and other companies are limited to patent barriers, and have not launched similar products for the time being, and this market is completely dominated by Under Armour.

And now, Lee Twist Sports also has a tight sportswear, which is much cheaper, five dollars cheaper than Under Armour's generation, and the sales are also good.

Some people lamented that Li Twist had good luck in sports and actually got Under Armour's patent authorization, and other companies came to buy it, but they were all scared away by Under Armour's conditions.

If they really agreed, then after the product is produced, all the profits have to be given to Under Armour, what are they doing with all their energy, giving others free OEM?

Except for the tight-fitting sportswear, the prices of other products are low-to-mid-range, which has not attracted the attention of large companies such as Nike.

Only when you enter a sports goods store, how many consumers can be covered, there is no advertising, there is no self-operated store, this is a small foreign company.

Although at the time of the report of their Asian branch, this Li Twist Sports was the largest sports brand in mainland China, but this price made Nike and others not pay attention to it.

If the price is low, the cost is low, then the technical investment will definitely not work. You must know that if you can improve a little bit of technology, it will cost a lot of money, and if you sell it so cheaply, can you earn back the R&D costs? Can you earn back the endorsement costs? Can you earn back the advertising costs?

Oh, there are no big-name spokespersons for Li Twist Sports, there is no advertising promotion, and if you develop it, it is estimated that it will be stopped, this is their mainstream technology a few years ago, and it should be eliminated now!

In fact, companies such as Nike also need some mid-to-low-end sports brands to exist, so as to highlight their technical advantages and sell at a higher price.

If there is no comparison, they will be criticized for their high price. After there is a comparison, someone will speak for them, and if the technology is good, it should be sold expensive!

During this period of time, Li Twist Company has completed the reorganization and split, Li Twist Sports Group Company was established, headquartered in Beijing, where the conditions are the best, and it is more convenient to contact with the General Assembly.

For example, Yangcheng Company, Modu Company, Xiangjiang Company, etc., have all become subsidiaries, and this time Xiangjiang Company is going public and is ready to raise shares.

Before the public offering, Li Twist Company made a decision to first target the offering.

The so-called directional offering is to want to issue shares to a certain person or a certain company, of course, it also contains some conditions, such as a certain period of time, it is not allowed to be sold, so as to avoid affecting the company's stock price and affecting the interests of other investors after the market opens.

And the first target of the directional offering is Li Jingwei, which is also Li Jingwei's repayment.

After Li Jingwei became the chairman of Jianbao, the income for five years has been advanced and paid in the form of shares. Although the company later issued some bonuses and a basic salary or something, it was just for Li Jingwei's living expenses, which was only 300,000 yuan a year. The company has dividends, but not much.

However, Li Jingwei still raised 30 million yuan in cash to buy 10 million shares of Li Xuanxiangjiang Company, and there were many people who were willing to lend Li Jingwei money.

Whether this will be criticized or not, Li Jingwei has also considered, but if he wants to get more Jianbao shares in the future, he needs money, and he will sell the company's shares at the right time.

The second target of the directional offering is Li Xuan, who also wants to guarantee the controlling stake of the company, at least the right to vote. He bought 30 million shares and borrowed some money.

The third target of the private placement was Anjie Holdings, the second largest shareholder of Li Twist Sports Group Company, which purchased 50 million shares at a cost of 150 million RMB.

There are also three private placement targets for three financial companies in Xiangjiang, which also help to inquire about and sell shares of Li Xuan's company, including Standard Chartered Bank and Huaqi Bank, who also contributed 270 million yuan to buy 90 million shares.

In addition, the employees of Li Twist Company bought 10 million shares, and all the old employees bought them, but ordinary employees could only buy 1,000 shares, and the management could buy more.

In addition, 200 million shares will be listed for public sale, and the reserve price is also three yuan per share.

A total of 400 million shares were issued, accounting for 40% of the total share capital, which means that the market value of Li Twist Sports Xiangjiang subsidiary has soared to 3 billion RMB!