After Tian Ye's disdainful efforts, at least on the surface, "The King's Woman" has more momentum than "You from the Star", of course, this is limited to the Internet!

Cha Hyun now has confidence, and he took Li Renlong and others to start accepting all kinds of publicity, in order to build momentum for "The King's Woman"!

This is also to give the outside world an illusion, that is, "The King's Woman" is really very popular!

This is very important!

The popularity of a thing must be driven by key people. These key people include three types of people: insiders, communicators, and salesmen.

A very small number of people who watched the drama "The King's Woman" at the beginning and commented on it can be called "early adopters", and then those sisters who usually like to watch Korean dramas began to follow up and became the "early majority", they continued to post on Weibo and Moments in the process of chasing dramas.

According to the "diffusion theory" of sociology, in order for a thing to continue to spread in a social system, a certain number of people must first adopt the new thing.

Usually, this number is 10%~20% of the population. Once the diffusion ratio reaches a critical mass, the diffusion process takes off, increases exponentially, and enters the stage of rapid diffusion.

Of course, "The King's Woman" itself must also be of excellent quality and be able to continue to attract the attention of others!

In the end, the "laws of the surrounding environment" will change quantitatively and qualitatively!

The so-called "laws of the surrounding environment" are actually related to ourselves!

The external environment in which we live determines our inner state. The development of social media has made us not only sensitive to changes in the environment, but extremely sensitive.

When you find more and more people in the circle of friends every day that they start to discuss "The King's Woman", you will have a feeling that you must watch it, and even pressure.

When many people say that the plot is good-looking, you also inexplicably think it is good-looking, when the male protagonist looks like an underage junior high school student no matter how you look at it, but when many people say that it is handsome, you also think it is handsome. The environment in which many people come together creates a great persuasive force.

This is actually similar to the "broken window theory", if someone finds that the people around him are talking about the show, he will also be influenced by the external environment to follow the trend and talk about the drama, and in the end, it is not the TV series or the actors who are popular, but the behavior of watching and discussing the drama. When this mutual stimulation accumulates to a certain amount, it will trigger explosiveness.

The IQ of a person in a group is declining. Once we are part of a group, we are all prone to feel the pressure from others around us and other forms of influence that are driving us to join a trend.

In the end, the spark can start a prairie fire, and "The King's Woman" will become a hit out of control!

Che Hyun and Tang Le both know the truth!

After all, both of them have been immersed in this industry for so many years, and they know very well about such theories and marketing methods!

Of course, it also has to do with their own environment!

Because the Korean entertainment industry is small, the competition is very fierce, and various marketing methods are endless!

Mango TV is the most experienced TV station in China in terms of marketing, and Tang Le, as the senior management of Mango TV, has naturally done an excellent job in this regard!

A reporter from a certain wave of entertainment directly asked Che Xiandao: "Director Che, what do you think of "The King's Woman" losing to "You from the Star" in the ratings on the first day?"

Che Hyun said with a displeased face: "It's just a little inferior, and the harmony has just begun, and the one who can laugh to the end is the winner!"

The reporter continued to say: "So the car director thinks he is the final winner?"

"Of course!"

Che Hyun replied very domineeringly!

"I'm not going to lose to anyone!"

Cha Hyun continued!

The reporter of Mango Entertainment set his eyes on Li Renlong: "Renlong, what do you think of the car director's words?"

Li Renlong replied, "I completely agree!"

Nonsense, he's definitely on Cha Hyun's side!

And he still stands on Che Xian's side with a clear banner, since he has already chosen the team, then there is absolutely no plan for both ends of the snake and the mouse, this is Li Renlong's personal wisdom, he knows that if he wants to be a wall grass, he will only be pleasing to both ends!

A reporter set his eyes on Tian Ye again: "Do you think "The King's Woman" will catch up with "You from the Star" in the future?"

Tian Ye directly retorted: "You said the opposite, now it is "The King's Woman" that has the advantage!"

mmp！

The reporter looked confused!

"Why are you teasing me?"

"You're talking nonsense!"

"Who doesn't know now that the premiere ratings of "The King's Woman" lost to "My Love from the Star"!"

The journalist only felt that his IQ was suppressed!

He felt that the field was playing tricks on him, or that it was just holding on!

In fact, he can also understand that not everyone is willing to admit failure, more people will only be angry in the face of failure, he thinks that Tian Ye is such a person!

"How do you explain it?"

The journalist asked!

Tian Ye smiled, didn't he wait for this moment after waiting for so long!

Tian Ye replied: "It is true that the ratings of "The King's Woman" are slightly inferior to "You from the Star"!"

"You know!"

The reporter was a little speechless!

At the same time, he also became interested, since Tian Ye knew that the ratings of "The King's Woman" were not as good as "You from the Star", then how could he say that I was the opposite?

The journalist was puzzled!

Tian Ye pondered and continued: "But you may not know that the number of hits of "The King's Woman" on the online video broadcast is completely crushing "You from the Star"!"

"And what's going on?"

"Really?"

"You can't lie to us, right。。。。。 ”

"How is it possible, Xu Qianyu is likely to lose!"

。。。。。。。。。。。

In an instant, the eyes of many reporters were attracted, and they were all whispering discussions!

Tian Ye was very excited to see such a scene, this is exactly what he wants to see, and he wants to convey the news that "You from the Star" lost to "The King's Woman" in the number of online broadcasts through these uncrowned kings!

A lot of journalists are staring at the fields!

Tian Ye is not nervous, but now he is more and more confident, and his words are becoming more and more fluent!

""My Love from the Star" is only a small win over "The King's Woman" in terms of ratings!"

"And the online broadcast volume of "The King's Woman" is to comprehensively crush "You from the Star"!"

"Therefore, on the whole, "The King's Woman" is better than "You from the Star"!"

Tian Ye concluded!

"Not bad!"

"Makes sense!"

"In this way, "You from the Star" is a loss to "The King's Woman"!"

"This is really very unexpected, Xu Qian will lose!"

"I can't believe it!"

"Is this a reversal?"

。。。。。。。。。。。

Although these reporters feel that what Tian Ye said is somewhat "plausible" and even crooked, they don't care about it, and such big news will naturally be reported!

The eyes of these journalists are shining!

Tian Ye saw in his eyes, he still had a bombshell that was not released!

Tian Ye said: ""The King's Woman" comprehensively crushed "You from the Star" in terms of online broadcasts, which is also beyond my expectations!"

"After all, the ratings of "My Love from the Star" are higher than "The King's Woman"!"

"Maybe there's some reason for that, maybe the ratings of "You from the Star" are boring!"

The field is unhurried!

"Boom!"

All the reporters present felt their heads roar!

They all looked at the smiling field in disbelief!

What does Tian Ye mean is that the ratings of "You from the Star" are fake? Although he didn't say it directly, that's what he actually meant!

"This 。。。。。。 ”