Chapter 329: Bugatti Veyron goes public
Due to the worldwide coverage, rocket artillery with a range of more than 500 kilometers is sold here in Mavi. So his business is extremely simple. Countries like Algeria, Morocco, have not even been visited. Just preemptively order the rocket artillery. I am afraid that because of the tight delivery period in Russia, the order will be very late in terms of delivery at that time.
"Yes, then your government is welcome to visit our Russia. For Ma Wei now, the $850 million arms order is a basic operation. Orders below this amount, if the other party bargains for half a day, and does not buy. That Mavi really didn't bother to talk about it.
In addition to the hot Tornado rocket launcher business, Ma Wei has ushered in another good news in the past few days. That is, he asked Bugatti to develop and produce the "Bugatti Veyron" supercar, which is finally coming out!
During the development of the car, it attracted countless eyes and curiosities from the outside world. Many rich second-generation sports cars, related media, have been asking Bugatti how to sell new concept sports cars, what is the limited number, and what is the basic performance.
But all of them were kept secret by Bugatti on the grounds of trade secrets. At most, it will only be revealed to the outside world that this new car, which is about to be successfully developed, will set a record for the highest selling price ever! It is not that they are expensive, but that the cost of research and development and the cost of materials are already sky-high......
"Chairman Mavi, according to our calculations, the price of each Bugatti Veyron is positioned at $5 million. Then we only need to sell 57 cars to recoup the cost of research and development, and the cost of 57 sports cars. You see?" Bugatti Veyron's pricing, that's what Mavi said. So the president of Bugatti, you still need to ask him what he means.
"Then make up a whole number and sell it for $10 million. In this way, only 28.5 units need to be sold, and the cost will be recovered. Ma Wei said with a decisive decision.
285 million dollars in research and development for a supercar, which is unique in history. Even well-known car dealers such as Ferrari, Porsche, and McLaren did not dare to invest such a large amount of money in the early stage. The reason is that the most expensive supercar sold at present is only about $1.6 million.
If you exceed this standard too much, you will be left out in the cold. After all, the money to buy a Bugatti Veyron can buy several Ferrari Enzos! This forced installation is too expensive, and ordinary rich second generations, and even some first-line rich people, can't bear this pressure at all......
"$10 million? Okay, I know, Chairman Mavi ......" Bugatti president, who was a little apprehensive by Mavi's pricing. Rao was before, Ma Wei had told him the approximate pricing range. But when it came time to hear it, Bugatti's president was still a little unsure. I wondered if such an expensive car could be sold......
"Well, after the new car launch is decided, give me the news. "Mavico doesn't worry about the Bugatti Veyron, which doesn't sell well. Anyway, for the positioning of the car, it is the world's top and most expensive luxury car. And, as is customary, it is not open to the European market.
(There are so many famous sports car dealers in Europe that the industry is very competitive.) When Volkswagen bought the lower Bugatti, it suffered a loss from the competition in the European market, and was afraid that the sports car would be too expensive to sell, so it adjusted the price very low, so that it suffered a serious loss)
The Bugatti company in the previous life, due to the wrong positioning. So that each Bugatti Veyron is only sold for 1 million US dollars. The price is almost equal to the cost of materials, plus labor costs and taxes!
Therefore, Volkswagen, which sold 357 Bugatti Veyron in a row, did not recycle its original R&D investment.
In this way, almost every time a Veyron sports car is sold, Volkswagen is losing money. Thank goodness for being able to recover the cost in your lifetime. And that's not even counting global inflation...... The more than $200 million in 05 is not the same concept as the $200 million in 2017......
Two days later, Bugatti Automotive, a subsidiary of the Ma V Group, officially announced to the public. At the Dubai International Motor Show in mid-May 2002, they will showcase their newly developed Bugatti Veyron sports car.
As soon as this news came out, many local tycoons who were looking forward to the car were all preparing to go to Dubai in May this year. Look at what this gimmicky world's most expensive sports car looks like and how expensive it will sell.
Some speculate that it will cost $3.5 million in North America, while others speculate that it will cost $4 million. These amounts, not counting import duties, consumption tax, value-added tax, etc. Otherwise, it will be at least 50% higher!
At 10 o'clock in the morning of May 16, the world-famous local luxury auto show, the Dubai International Motor Show, finally kicked off. All the cars at the auto show are the toys of Middle Eastern tycoons. If you like it, you spend money to buy it, and it's so cool that you don't want it.
Therefore, many international car dealers have tried their best to please these billionaires and come up with all kinds of novel and cool concept sports cars, super motorcycles.
It's a pity that in 2002, the world's supercar industry was still in the development stage. For example, the "Koenigsegg One1", "Lykan Hypersport", "Maybach exelero", "Silbe" and so on will not be developed until 10 years later.
Therefore, even if a car dealer wants to make a trick, he must first consider his own strength.
As the big boss of Bugatti cars, Ma Wei naturally wanted to come to the auto show to see how the market reacted. In order not to show up, attract attention, and enjoy the low-key ordinary life. This time, he was also dressed in disguise, and a friend in Dubai, and he didn't inform him. Including the Grand Prince of Dubai, who has a close relationship with him.
In Dubai in May, the maximum temperature is around 35 degrees Celsius and the minimum temperature is 18 degrees. So this time of the morning, very comfortable. Ma Wei directly wore gray pants, a black T-shirt, and ordinary sneakers, and set off. As for the sunglasses, masks, and hats that cover up their identity and face, they are naturally indispensable.
If you want to be a bodyguard, you will bring two, and they are the kind in casual clothes, and they will follow behind you at a distance. In terms of vehicles, there is no need to be too high-profile, a Lamborghini bull as a substitute is enough.
After all, the current Ma Wei has long been out of the level of interest in using sports cars to show himself. He is a big boss who invests in R&D and super concept sports cars.
Ten minutes later, when Mavi drove a purple Lamborghini bull, he appeared in the parking lot of the Dubai International Motor Show. He miraculously found that almost a quarter of the super luxury cars parked here were Lamborghini. More than Ferrari.
The key is that two of these Lamborghini sports cars are Lamborghini Poison and three are Lamborghini Ravinton.
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