Chapter 160: Word of Mouth Exploded

"Xiaoyan, come and take a look, this dress is so beautiful......"

In Mingzhu's office somewhere, the clerk named Xiaoyan looked at the magazine in his colleague's hand when he heard the greeting, and the clothes on it were really beautiful, especially with which blonde and blue-eyed model, it looked really aura. Pen Fun Pavilion wWw. biquge。 info

Xiao Yan looked at it and said, "Weather vane, new brand, right?"

"Oh, I know, it just opened on the side of Minguo Road yesterday, and Xiaoqiu from the company next to it bought two sets, and they were showing off in their office just now......"

Xiao Yan heard this, "Then what are you waiting for, go and see, it's so beautiful, let's kill it during the lunch break!"

The next day.

The new products about the weather vane have been published in many magazines, so similar things have happened in many places.

The treatment of the wind vane is similar to that of those international brands, of course, there is a considerable part of the role of the wind vane public relations, many of which are similar to the nature of the soft article.

However, Ding Yi, who came from later generations, is very experienced and knows how to write advertorials in later generations.

It's always more subtle than the effect of simple brainwashing such as not accepting gifts during the holidays this year, but the effect will be more durable and less disgusting.

However, this year's holiday does not accept gifts, which is definitely a classic case in the advertising industry, and the fatigue bombing is vividly played.

Even in the midst of the scolding, people still maintain the sales champion of health care products for more than ten consecutive years, which is the turnaround of the history giant after the collapse of the giant building.

In two years, if you don't go to those towns and villages, people in big cities will not understand that in rural areas, not receiving gifts during festivals has really become a trend, a matter of face, children give a festival, if you don't get two boxes over, you won't have a good face.

It's a pity that Ding can't learn if he wants to, and he doesn't have the funds. Even if he wants to raise money, he doesn't have that channel to raise money.

Of course, the markets targeted by both sides are not the same, and the methods cannot be the same.

With the promotion of the magazine, the next day, although there was no outbreak on the first day, the popularity was still greater than Ding Yi expected, and Ding Yi thought it would fall back to about 5,000. After all, yesterday's popularity was actually a long time ago, and the customers that were slowly accumulated, broke out at one time.

And in fact, the sales exceeded seven thousand.

On the third day, Monday, the turnover not only did not continue to fall, but climbed again. Especially at noon and in the afternoon, it's just crowded!

Ding Yi looked at this abnormal situation, looked confused, stopped Wang Yu next to him, and asked, "What is the situation?

Wang Yu was busy with his feet not sticking to his body, but he was stopped by Ding Yi at this time, and finally breathed a sigh of relief, "I just found a few customers to chat casually, I guess it's because today is Monday." ”

Ding Yi was confused when he heard this, "Could it be that Mingzhu is the peak of consumption on Monday?"

That's weird.

Wang Yu said, "Of course, Monday is not the peak of consumption, but it is the peak of work." ”

Hearing this, Ding Yi had a flash of inspiration, "You mean?"

Wang Yu nodded, "If you guessed correctly, that's the case, many people went to work in our clothes today, and then it caused other people's ideas......"

Hearing this, Ding Yi couldn't help but grin.

It seems that I still underestimated the fashion heart and comparison heart among those employees in the office during this year. Compared with most clothes in this era, the weather vane is indeed ahead of its era.

Especially those who are usually similar to each other, and suddenly they are compared to a piece of clothing.

How can this be endured!

Joke!

Therefore, the close distance rushed over during the lunch break, and the far distance insisted on getting off work in the afternoon at most.

Thinking about it, Ding Yi asked, "So, we have already started to cause spontaneous word-of-mouth spreading? Of course, it is also appropriate to say that word-of-mouth exploded?"

Seeing that someone over there greeted him, as if there was something wrong, Wang Yu hurriedly said, "The articles in the magazine also played a role in fueling the troubles. Okay, Mr. Ding, you watch first, I'll deal with the problem. ”

"Okay!"

Ding Yi hurriedly waved his hand and let Wang Yu go first.

Magazine!

Ding Yi muttered, as if he had underestimated it.

Ding Yi quickly found Zhang Pengyuan, "Mr. Zhang, there is something." I want you to find someone to investigate what fashion magazines have a greater impact on the Pearl Rim! I am going to put a certain amount of advertising in the magazine, the kind of long-term advertorial advertising. ”

Hearing this, Zhang Pengyuan immediately laughed, "Mr. Ding, there is no need to investigate this, I have already evaluated it when I contacted these magazines before." It is said that in the pearl, Linjiang, and Pingjiang bases, there are about 30,000 or 50,000 circulation per issue, which is higher than fashion, but the largest in the northern region is fashion. ”

Hearing Zhang Pengyuan say this, Ding Yi couldn't help but pat his forehead, "I almost forgot Mr. Zhang's style of doing things." ”

Zhang Pengyuan is a person who does things and does not fight unprepared battles, and before the weather vane was engaged in new product releases, how could he not investigate the influence of these magazines, especially in the surrounding area of the pearl he is responsible for.

The elite is the elite, and the difference is immediately seen in this work. If you were an ordinary person and launch a new product, you would probably only contact some media based on some industry popularity, and there would be so much meticulous work there.

Since he talked about magazines, Zhang Pengyuan followed the topic and said, "By the way, many magazines want to invite Miss Natasha to take a few photos, and I feel that this is an opportunity." ”

"Oh?" Ding Yi looked at Zhang Pengyuan in surprise, so the weather vane can still borrow a little light from Natasha?

Seeing Zhang Pengyuan nodding in confirmation, Ding Yi thought about it and said, "Okay, I'll go back and contact her to see her opinion." ”

……

"Miss Natasha, I wonder if you're interested in being a professional model?"

"If you have this idea, please believe in the strength of our new ideas, which is definitely your best partner in China......"

When Ding Yi found Natasha, he found that Wei Haiyang was like a fly, circling around Natasha, obediently meaning that he wanted her to sign a contract with New Ideas.

Natasha's performance on stage that day and the impact caused by it are indeed enough to see Natasha's potential. Not to mention the catwalk, just being a print model is enough to conquer the territory of quite a lot of print advertising.

People in magazines can see it, but they can't see new ideas.

Really talking about the modeling industry, people's new ideas are real insiders, and they will definitely have the vision they should have.

Ding Yi, who saw this scene, walked up and said thoughtfully in the face of Wei Haiyang, "Wei ...... Wei ......"

Seeing that Ding Yi still couldn't remember his name, Wei Haiyang added helplessly, "Ocean!"

"Oh, yes, Wei Haiyang!" Ding Yi said suddenly.

It's only been two days, of course, he can't really remember the name, but he didn't say hello and poached Natasha's side, and Ding Yi will show him mercy.