After dealing with hamburgers and fries for lunch, Evan and his party moved to another location in the afternoon.

The Citrus Festival is not only a stadium, but also several exhibition halls nearby, which Dora knew about before she came.

At around four or five o'clock in the afternoon, when the original scheduled return time came, Evan asked Virginia to lead the team back.

"Brother Evan, aren't you going back?"

Dora had a lot of fun this day, and when she heard Evan's temporary change of fortune, she subconsciously cared about the purpose of her stay, "Does it have anything to do with that burger joint?"

At noon, Evan and the cook talked for a long time, and Dora saw that although she didn't hear what they said, it was not surprising that they could think of each other.

"That's right. Evan nodded at Dora, "You guys go back first, I have business to do." ”

Dora couldn't help but feel upset when she heard what Evan meant by saying this, for fear that she would stay and cause trouble. The girl who was about to enter puberty had a rebellious heart attack and opened her mouth to try to reverse Evan's meaning. But before the words reached her mouth, she was pulled by Dorothy's hand, and what she wanted to say was also blocked by her.

"Okay, Brother Evan, let's go back first. Dorothy pushed Dora into the car and asked, "Will you be back in the evening?"

Evan said, "There's a good chance I'll go back, but you don't have to wait for me." ”

After instructing Haynes to be careful on the road and telling Virginia to go back to the restaurant without cooking herself, after dinner was settled, the fully loaded car sped along Route 66 towards Los Angeles under Evan's watchful eye.

Shortly after seven o'clock in the evening, shortly after the last rays of natural light had passed, Evan and Bob arrived at San Bernardino, at the corner of West 14th Street and 1398 NE Street.

There is a house here that is being renovated.

He didn't have the iconic gold letter "M", but when he saw the finished "Mcdonald's" sign hanging on the front of the house, Evan was convinced that he didn't have an oolong.

The car was parked on the side of the road, and Evan sat in the car, not in a hurry to get out.

He was hesitant to reach out to the MacDonald brothers so early.

The McDonalds brothers are indeed the founders of McDonald's, but it was not they who developed the "McDonald's" brand and made the Western-style fast food chain really a big profitable business, but the salesman - Ray Crocker.

Fast food chains like McDonald's sell hamburgers or fries that are not the most profitable place, but real estate.

Why?

This has to start with the franchise model created by Ray Crocker.

McDonald's fast food chains are generally divided into two types: directly operated stores and franchised stores. The directly-operated store is good to say, and everything it has belongs to the parent company. Franchise stores are different.

If you want to become a franchisee, the owner only needs to pay a lot of principal, and the location and operation of the restaurant are subject to the unified requirements of the parent company, and there is nothing to do, which is very simple, but then you need to pay the brand license fee (that is, the franchise fee) and rent on time.

Why rent?

Because the storefront company that opened the store will buy it, which is equivalent to subleasing it to a franchisee.

This rent is the most profitable part of McDonald's, and its income can even account for more than half of the total income.

However, for this model to be established, there needs to be a premise, that is, the parent company brand as a brand provider must be well-known enough to be recognized by the majority of consumers.

In order to do this, it took the visionary Ray Crocker more than a decade to buy the franchise from McDonald to make the McDonald's brand the first fast-food chain in the United States. By the time McDonald's went public in 1965, its market value was only tens of millions of dollars.

It takes more than ten years of deep cultivation, and the income obtained is not comparable to that of the TV industry.

This "cost performance" made Evan hesitate to get involved in the chain restaurant industry at this time.

He didn't have enough money to spend it casually.

There was an even more important reason for Evan to stop, and that was that he suddenly realized that even if he wanted to, there were no suitable people at the moment.

If you want "Mcdonald's" to become "McDonald's", you don't just pay lip service.

If he intervenes in McDonald's, he needs a person who is good at pioneering, has vision, and has strong execution ability to help, and this kind of person is precisely the rarest in Evan's hands.

Girard counted one, but he certainly wasn't interested in it.

Davidson can also be counted as a factory director, but he has spent most of his life in the factory, changing careers to open restaurants...... Forget it.

As for the others......

Evan shook his head and sighed.

Evan pondered for a long time in the car, during which Bob remained silent.

That's exactly why Evan likes to take Bob with him.

He wouldn't interrupt Evan's train of thought.

After about ten minutes in the car, Evan finally made a decision and pushed the car door and walked towards "Mcdonald's".

Despite all the inconveniences, Evan decided to reach out to McDonald's.

The reason for this is that while the current return on investment for restaurant chains is nowhere near as good as the high-tech electronics industry he focuses on, if successful, it will bring another benefit to Evan. This benefit is not monetary, but intangible.

You know, as one of the branches of the retail industry, after the development of chain restaurants, it will bring a huge number of jobs and jobs. And in a world of ballot democracies, that's influence.

At present, although the number of workers in the major industries in Evan's hands is quite large, they are concentrated in a few places, which is not much compared to the chain industry that can spread all over the United States.

What's more, if you really want to calculate it, the future return of the chain restaurant is okay. McDonald's is also a company that became one of the 30 constituents of the Dow Jones Industrial Average in 1980, with annual sales of more than $1 billion in 1972.

As for the shortage of manpower...... There's always a way to fix it.

When Evan got out of the car, the lights were on inside "Mcdonald's" and the burger truck was parked in the parking lot outside.

Evan looked at the house to make sure that the renovation had stopped, and that the MacDonald brothers were there, and went straight to the door.

"Hey, Morris, and Richard, I'm here again. ”

Evan didn't see their father, Patrick.

"Welcome, young stranger!"

The MacDonald brothers were a little surprised by Evan's arrival. The young "guest" in front of him, who looked extraordinary, really came to the door, and he didn't know what the picture was?

At his age, he should be in college...... Could it be that it is for the sake of writing "homework", so I have to inspect their store?

"I'm very interested in your business model, I think it has an industrial aesthetic and maybe a good business if it is promoted. ”

"I wonder if you're interested in taking the investment to make the Mcdonald sign all over the country?"