Li Twist is determined to be a general sports goods store, and the profits of this part are indeed high, which is also very beneficial to the development of Li Twist, and Wang Haoan has no reason to object.

In fact, the development of today's Li Twist Sports Company is different from what Wang Haoan remembers. The first is that the rate of growth and growth is faster, and the store expansion rate is much faster than in previous generations.

The second is that the development direction of Li Twist Sports is different from the focus of the previous life, and now Li Twist Sports is a comprehensive development, with sports shoes, sportswear and casual wear as the core, expanding a variety of sports goods.

Of course, most of them are found in factories to OEM, affix the trademark of Li Twist, and put it in Li Twist's store, and the price can be a grade higher.

And now Li Twist is going to open a general sports store, which is a business that Li Twist Sports has not been exposed to at all in his previous life, and it is also a business that other sports brands have not been contacted.

The biggest problem here is that no major sports company is willing to hand over its products to other sports brand companies.

Wang Haoan also asked Li Xuan, how do you get other companies to agree to you to act as an agent? How do you make others believe that you will not damage the brand interests of others?

"Mr. Wang, my idea is to set up a new sporting goods sales company, to contact with the big international brands, to win their general agency or general distribution rights in China, if not, to become a secondary agent or secondary distributor. ”

"I plan to let my lover become a legal person in this company, and hire a professional manager to take care of it alone. And this company will become a wholly-owned subsidiary of Li Twist Sports. ”

Wang Haoan thought for a while and asked: "The relationship between you and your lover, this should not be difficult to check, after all, your lover used to work in Li Twist Company, and he just left his job." ”

"How can you guarantee that the foreign sporting goods companies won't know about this, and even if they don't, how can you guarantee that they'll agree to the new company as their distributor?"

The relationship between husband and wife is very taboo, not to mention that even if there is no such relationship, why should others hand over the power of agency to you?

"So I need a favor from Mr. Wang. Mr. Wang owns the equity of a number of shopping malls in the mainland, as well as the equity of Baihui hypermarket, etc., can he lease some space to our new company. The venue needs to be large enough to show the strength of the company. ”

"To let the other party hand over the agency to me, we must first show our strong distribution capabilities, and we must be able to sell the other party's products to every province and even every city. ”

"The second is financial strength, after selling those stores of Li Xuan, plus loans, etc., it is not difficult to raise 500 million RMB, so much money, it should be able to show the strength of our company, right?"

"As for the ability of the general sports store, the other party can't see this for the time being, so we have to agree to some more stringent conditions for international brands at the beginning, until we develop and grow, and then we will renegotiate the contract. ”

Li Zhen also thought very clearly about this, and after the development was completed, the company could quickly expand its scale by relying on loans, and then it would be possible to use the bank's money to make money for itself.

Wang Haoan thought for a while and said: "Have you investigated, how many international sports brands already have general agents or general distributors in Huaxia?"

"An investigation is being arranged, and the results are estimated to be available within a week. But it doesn't matter, we can't be the general agent, and with our scale, it's no problem to become the most important sub-agent. Li is optimistic about this.

"No, Mr. Li, we should consider the issue of agency from a different angle. Wang Haoan said, "Have you thought about it, we can directly merge those general agent companies, so that the agency will naturally be ours." ”

"Although there is a certain period of agency rights, as long as we complete the agency period well and satisfy the customer, the other party will definitely consider renewing the contract with us under the same conditions, and even give us better conditions to ensure the promotion of their brand in China. ”

"But this is all under the premise that they don't pay much attention to the Chinese market, once they start to pay attention to the Chinese market, the biggest possibility is to establish a branch in China, even if it is just a sales branch. ”

"And you just said that as long as you agree to some harsh conditions for them first, wait until they are developed, and renegotiate when the contract is renewed, you can rely on our sales channels to get better conditions, I don't think it's right. ”

"You are only the general agent, and the sub-agent may not be of the same mind as us. As long as they re-establish a general agent, they can kick us away after contacting the sub-agents we developed before. ”

"Although there will be some losses from the other side in the early stage, it is not too big, but if it happens, our losses will be too great. The leasing of the shopping mall is a sum of money, the operation of the company is a sum of money, and all the investment made before is in vain. ”

"After all, the brand belongs to someone else, and someone else has the initiative. Your initial business is good, which just helps them expand their brand influence, and will also make them more confident in self-employment. ”

Wang Haoan felt that Li was too optimistic, thinking that if he mastered the sales channel, he could in turn hold the other party hostage. But a good brand, especially a well-known brand, is not worried that there are no dealers who take the initiative to come to the door.

Just like the original Chundu ham sausage and Jianbao drink, it was all dealers who went to the factory with checks to block the door and ask for goods, because the supply exceeded demand.

Although it is said that sports brands may not be able to reach the grand occasion of the original Chundu, but the brand is big, and it is not possible to rely on a sales channel to balance, they have the strength to quickly expand sales channels.

Without a general agent, it is still very easy for each province to develop a provincial agent, and it is not good that Li Twist made a wedding dress for others.

Li Xuan thought carefully about Wang Hao'an's words, it turns out that he still ignored these things? Could it be that his ideas are all wrong?

"Mr. Wang, the agents of those large companies must be different, and it is definitely no problem for us to acquire one or two, but there is no guarantee to acquire many. Can't we become sub-agents?"

Sub-agents can definitely make money, it's just a matter of earning more and earning less. When his sports goods store grows to a certain scale, those brands will definitely take the initiative to ask for cooperation, and no one will ignore their sales channel, right?

"Mr. Li, I'm just a suggestion to give you one more choice. Of course, it is also possible to become a sub-agent, but if you can become a general agent, it is still the most suitable general agent. Although the risk is higher, the operation is good, the profit is also higher, and more detailed data can be obtained. ”

"And this general sporting goods store, it's easy to imitate. It may not be easy for others to expand the country, but it is still very simple to occupy a province, and it is very difficult for you to become the boss of the industry. ”