"Mr. Guo, I found clothes in the market with the same style as our youth shirt. Guo Jijie's assistant came to report.

"Well, this one is inevitable. If our clothes sell well, imitators will naturally appear, are they engaging in low-price competition this time, how much do they sell?" asked Guo Jijie very casually.

There have been imitators of denim before, and he has become accustomed to it, not only denim clothes, but also their casual clothes, but the sales are far from being comparable to their Anjie clothes.

Wang Haoan didn't say that the popularity of styles is very difficult to rely on their brand, and those imitators can just help them promote the popularity of styles, so that they will always be in a high position, and other imitations will soon be pulled away by them.

Guo Jijie is also convinced of this, those imitators can't even afford a newspaper advertisement, and can only rely on low prices to attract consumers. Unfortunately, prices have risen this year, cloth and labor costs have risen, and many of those who used to compete at low prices have fallen into losses.

"Mr. Guo, there are cheaper ones than us, some are about the same price as us, and some are more than twice as expensive as us. ”

"What?twice as expensive as ours?!"

"Yes, one of our youth shirts sells for fifty-nine yuan, and there are twenty or thirty yuan in the market, fifty or sixty yuan, some seventy or eighty yuan, and some for one hundred and fifty yuan. ”

"I'm asking about youth shirts, not denim clothes. ”

"It's a youth shirt, they sell it for 150 yuan, saying that it is a foreign trade imported product, a big foreign brand, the world's top brand, I see that many people go there to buy it. ”

"Do you know the address, take me right away. "Guo Jijie is in a hurry, could it be a big brand of crocodile shirts or something?

But shouldn't it, those international brands, even if they enter the Chinese market, should choose the capital, the magic capital or the southeast coast, how can they suddenly expand to the ice city, this is completely inconsistent with the laws of the market.

"Yes, I'm going to get the car ready. ”

Guo Jijie walked to Wang Haoan's office and quickly knocked three times: "An Zai, you are not here, something happened." ”

"Come in, the door is unlocked. Wang Haoan was holding a copy of the original English book "Sherlock Holmes" at this time, and while relieving boredom, he could also exercise his English level.

In the future, of course, he can bring translators, but some translations may not be reliable, so he still has to master some abilities, not to mention that he can read many interesting things after learning.

"What's the matter, I'm in a hurry, there is a treasure on the table, drink a can of Shun Shunqi. Wang Haoan put the bookmark in and closed the book.

"There is a more expensive version of the same clothing than our youth shirt on the market, I heard that it is a foreign trade product, I suspect that it is a big foreign brand that has entered the Chinese market, and it may be a crocodile shirt that has been built in the mainland. ”

"Hmm, where did you find it?" Wang Haoan also stood up, which was not good news.

According to their estimates, big foreign brands will not value the Chinese market at this time, at most open a few stores in the capital and the magic capital, how can they directly expand to the ice city?

At the very least, it will take another year or two for big foreign brands to enter the mainland market en masse. Big brands will never look for dealers, because dealers are likely to damage the brand image, generally directly, and some are looking for agents?

Many foreign big brands in some unfamiliar markets, will look for agents, find those powerful partners, at least the other party must have a good sales channel, or the ability to establish a good sales channel.

For example, many luxury cars and many luxury watches were originally made by agents in China, and most of the agents were large companies in Southeast Asia.

Wang Haoan doesn't want to compete with those big foreign brands now, but if the other party really comes, he will definitely not be intimidated. This is Huaxia, his home turf.

Just like the crocodile shirts that have been built in the mainland, because of the high price, they are not very popular, they are mainly for the purpose of building factories for production, and then transporting the clothing to foreign markets for sale, and the labor cost in the mainland is cheap.

"It's in Ice City, I asked the pony to prepare the car, let's go over and have a look. ”

When the car was on, the two were still discussing countermeasures, last year, many denim factories that seized the market at low prices could not bear it this year, at that time Guo Jijie also said that Wang Haoan was prescient, relying on price competition, it was really not a long-term solution, once the cost rose, then the previous sales channel collapsed.

But now there are high-priced products, and under the banner of foreign famous brands, they have to pay attention to it. Before coming out, Guo Jijie also asked the office to notify the sales staff and agents who were on a business trip in various places, so that they could see if there were such imported big-name stores in other markets, and the dynamics of peers must always be concerned.

"Andy, if it's really big brands such as crocodile shirts that come in, what should we do?"

"What are you afraid of, this is Bingcheng, I am from Bingcheng, you are an honorary citizen of Bingcheng, the top ten youths, and this is our home field. In Bingcheng, no clothing company can compete with us. I'm worried about other regions, and if they enter the mainland market in a big way, we'll have to keep an eye on advertising. ”

If you enter on a small scale, you say that you are a foreign high-end brand, and consumers may not recognize it, because they don't know any big foreign brands.

Then the other party will inevitably do advertising, and it will definitely aim at the central station, and the biggest possibility at that time is that the two sides will start an advertising war. Fortunately, AnJie has signed a three-year advertising contract, so it's a big deal to buy a few more ads next year, or stare at prime time.

If the other party can be suppressed in advertising, then the status of Anjie clothing will be raised to a higher level again, laying the foundation for them to enter the overseas market in the future, which is not necessarily all bad.

Advertising makes Guo Jijie love and hate. If they hadn't spent more than 10 million yuan on advertising last year, would they have paid so little year-end dividends? If they had to increase advertising expenses this year, their dividends for the next quarter would have been lowered.

But if it weren't for advertising, this year's sales would not have been rising, and even many agents have said that there are some die-hard fans in their stores, and every time they are new, the other party will come to buy them as soon as possible.

The assistant's pony car drove fast and steadily, and after feeling that the car stopped, Guo Jijie didn't need the pony to open the door, so he opened the door and got off.

Wang Haoan also came down, he saw the building in front of him, turned his head to look at Guo Jijie, and saw doubt in the other party's eyes.

When a big foreign brand entered the ice city, they found such a place to open a store?