Chapter 67: Happy Cooperation
Lu Yuan couldn't help but be slightly stunned.
Yang Weining said: "Uncle Lu, I came here this time, in addition to preparing to apply for relevant copyrights and patents for AutoCAD software, I am also preparing to apply for the game copyright of "China Cube" on various electronic platforms, I wonder if Uncle Lu is interested in cooperating?"
"Cooperation?
Lu Yuan said with interest.
"I want to open a game company, I am responsible for the production of game content, you are responsible for the operation and sales, the equity is three or seven, you are three and I are seven!"
Lu Yuan looked at this junior from the mainland and was a little surprised.
Although Yang Weining's vision and insight had already amazed him before, Yang Weining's initiative to propose the idea of cooperation was once again beyond his expectations.
You must know that in the mainland of this era, the commercial atmosphere is still in the embryonic stage, and it is accustomed to the days of collective big pot rice, except for the blind flow of the city where there is really nowhere to go, few people take the initiative to try to do business, and if they are not careful, they may end up being cut off by the tail of capitalism.
Lu Yuan has seen that among the mainlanders, there are almost no people like Yang Weining who take the initiative to propose business cooperation.
Lu Yuan said quietly: "Wei Ning, in business, I mainly do entrepot trade of electronic components, the game industry has never been involved, are you sure this game can definitely be popular? ”
Yang Weining said with a smile: "Uncle Lu, you have already experienced the quality of the game, I guess there will be no more doubts, as for how to sell it, I just need you to do one thing." ”
"What's the matter?"
"You can go to the United States and talk to Steve Jobs at Apple to see if you can build China Square into the Apple family of computers. We can give two cooperation models, the first is that Apple buys the PC version of "China Cube" for ten years at one time, with a total amount of not less than 20 million US dollars. Second, using the sharing model, after "China Cube" is built into Apple computers, I hope to get no less than 5/1000 of the sales share for every computer sold. ”
"Twenty million dollars, 5 thousandths of a sales?"
Lu Yuan was taken aback, Apple can be called the fastest growing company in the United States in recent years, with revenue of more than 200 million US dollars last year, and it is expected to exceed 500 million this year.
He has worked hard in Xiangjiang for so many years, and his worth is only just over one billion Hong Kong dollars, this small game produced by Yang Weining, just a ten-year PC copyright, is worth one-fifth of his worth?
He couldn't believe it.
Yang Weining said with a smile: "Uncle Lu, don't underestimate computer games, the most important reason why Apple computers will become popular all over the world is that there are a large number of excellent third-party development games, such as Wolfenstein, Ultima and Wing Commander, etc., a large number of buyers are because the game is fun, so there is no doubt about the playability of our game." Now is a critical stage in the competition between Apple and IBM to launch the PC, and as long as Jobs has enough vision, he will not refuse us. ”
Yang Weining didn't think about making game disks for sale.
On the one hand, personal computers are far from being popularized, and even the cheapest Apple II costs more than $1,300, and the most expensive reaches $8,000, which the average middle-class family may not be able to afford.
Instead of spending a lot of energy to find someone to make a game disk and build a marketing network, it is better to sell the copyright directly.
On the other hand, the biggest profit point of "China Cube" lies in the handheld, Yang Weining does not value the PC copyright, and what he needs most is a start-up capital that is enough for him to play freely.
Lu Yuan thought for a while and said, "Looking for Apple, why don't you go to Atari, which is now in full swing?"
Yang Weining said: "The TV cassette game market is too chaotic, now Atari is in full swing in the United States, a large number of game studios and developers have poured into the market in the past two years, followed by a large number of shoddy and inferior games, the limited market share has made them have to lower the price of the game, and some excellent games will also lose their living space, this is a process of bad money driving out good money, like this, Atari will play itself to death sooner or later, we don't need to step on this thunder." ”
"Atari is going to play himself to death?"
Lu Yuan smiled dumbly: "Wei Ning, you shouldn't be joking with me, right?"
Although he doesn't know much about the game market, he also knows that Atari is currently the most successful game company on the North American continent, with a turnover of more than $2 billion last year, and is the target of the entire capital market.
Yang Weining knows that Lu Yuan doesn't believe it, let alone Lu Yuan, just find someone who knows a little bit about the game market, I'm afraid they all think that Yang Weining is alarmist.
Yang Weining smiled and said: "Uncle Lu, otherwise, let's make a bet, before the Spring Festival next year, if Atari doesn't have a problem, I don't want a penny of the income from "Chinese Cube", I should give it to you, if something happens to Atari, then our agreement will remain the same, you three and I seven, how about it?"
Lu Yuan was slightly stunned: "What you said is true?"
Yang Weining said with a straight face: "Uncle Lu, I never joke about business!"
Yang Weining has enough self-confidence!
A few months later, Christmas, the biggest game in gaming history, E.T., will be released in the North American market.
Due to the overwhelming publicity on the eve of the game's release, the game's sales exceeded one million in the first week of release.
However, due to the serious lack of quality of the game itself, the sales of the game were finally fixed at only about 1.5 million.
This was undoubtedly a huge failure, and this failure finally sounded the death knell for Atari.
In early 1983, Atari ceased stock trading, and within two weeks, 1,700 people were laid off, and tens of millions of game cartridges and consoles were buried in the Alamoguedo landfill in New Mexico.
It was also because of this failure that the parent company, Warner, lost confidence in Atari and sold it.
Nintendo also took the opportunity to shine in the North American market with its excellent and playable gameplay, but that's another story.
Lu Yuan looked at this young man full of confidence in a daze, and suddenly sighed in his heart that he was old.
He smiled: "Okay, I'll take this bet, I just have something to go to the United States next month, and I'll help you push this game when the time comes!"
"Uncle Lu, then it's a lot of trouble for you!"
Yang Weining stood up, stretched out his hand towards Lu Yuan and said, "Happy cooperation!"
Lu Yuan also solemnly shook hands with Yang Weining and said, "Happy cooperation!"