On June 4, final exams ended, and Evan's short high school career came to an end.

That night, all the students in Class 10-A threw a farewell party for Evan and Audrey. Although the relationship is not very close, after all, it is a classmate, and Evan did not refuse.

Of course, the consequence of this was that the next day, Evan was depressed.

High school students, it is adolescence, the period when they are the most playful and dare to play.

However, even without energy, Evan could not rest at home. Because this day is the day of voting in the primary election for the governor of Earle.

In the 1946 California gubernatorial election, Republican and Democratic primaries were held on the same day. The Republican candidate is naturally the incumbent Governor Earl Warren, and the Democratic candidate is the current California Attorney General Robert Kenney. Attorney General Kenny is president of the Los Angeles chapter of the National Bar Association, single-handedly led the move of the California Department of Justice from San Francisco to the vicinity of the Sacramento State Legislature, and helped delegalize the Ku Klux Klux Klan in California, making him a formidable challenger to the governorship's office.

Also running for election was a legendary religious figure named William Nyck. Naike, who is in his seventies this year, has many titles on his head, such as "father", "professor", "comforter", "liberator", etc. He purchased 75 acres (30 ha) of land in Los Gatos, near San Jose. There, he spent a great deal of money to build a religious holy city, which Naik claimed God had instructed him to do. The Holy City gradually grew to 200 acres (81 hectares) with the support of tourism, and is a famous attraction that includes an observatory, a gas station, a dance hall, a restaurant, and a coin-operated diorama. Along the road into the Holy City, Naik placed nine statues of Santa Claus and a billboard that read "The Most Perfect Government Headquarters in the World." However, the city has been in financial trouble recently due to the diversion of California's Highway 17, which bypasses the holy city, resulting in a decrease in tourists. Naike came out to run, saying that he was going to be governor, but rather to put on a show to attract attention to the Holy City.

After breakfast, the Warren family headed out for GOP's headquarters in Sacramento.

Evan had seen this kind of activity for the first time, so he looked left and right like a curious baby. Because he was not yet an adult, he could not vote, but Virginia had the right to vote just two months before her eighteenth birthday. As Virginia filled out the ballot, Evan leaned to the side, and this was the first time he saw what the American ballot really looked like.

Although it is a primary election for both parties, neither party restricts the membership of candidates. Therefore, it is obviously a Republican primary, but the candidate is Robert Kenney of the Democratic Party. Similarly, Earl Warren is on the Democratic primary's list of candidates.

The primaries ended the day, and the Warrens spent the whole day at the headquarters waiting for the results.

The result on the Republican side was unsurprising, with incumbent Governor Earl Warren becoming the gubernatorial candidate by an overwhelming margin of 91.1 percent.

Evan was somewhat surprised by the Democrats' results, with Robert Kenny losing with 46.49% of the vote and Earl Warren becoming the Democratic mayor's candidate with 51.93%.

As soon as the final result came out, Earl immediately hugged Nina, and then hugged the children one by one to celebrate.

As a bipartisan candidate, Earl can be said to be nine out of ten in November's official election.

"It looks like my second-generation official can be in office for another four years, well, that's good!"

Evan clapped his hands in celebration and said in his heart.

The primary election is over, and the three-month-long summer vacation officially begins.

Dora wants to go on a vacation, she wants to go to Yellowstone, to New York, and at worst to Yosemite.

Nina said to think about it.

Dora didn't make it on the trip, but got a cram school as a "reward". While she was sad, Virginia did go on a trip with a few of her high school classmates.

For this, Dora is indignant.

Evan ignored the vexatious Dora and went about his own business.

Joe Girard submitted his marketing plan several days in advance. In response to Girard's plan, Evan held a special meeting at the Magic7 sales office on Eighth Avenue, next door to Alphabet.

"The Rubik's Cube is a brand new toy with high playability, fun and a large potential audience. According to the previous market research, from the age of eight to the age of 80, they have expressed their intention to buy. ”

"The problem now is that consumers don't know about the Rubik's Cube, they don't have a clear understanding. Therefore, the focus of our marketing plan is to popularize the awareness of the Rubik's Cube as quickly as possible and at the lowest cost. ”

As the keynote speaker, Girard shared his thoughts one by one: "There are two main parts of the plan, which are advertising and sales network construction. ”

"The advertising and promotion part is mainly based on paper advertising, supplemented by radio advertisements and poster display advertisements of department store dealers. The advertising content needs to show the image of the Rubik's Cube and the gameplay......"

"In terms of sales network, toy dealers and department store dealers are the key development targets......

After talking for dozens of minutes, Girard finally finished reporting his plan, and after taking a sip of water, he looked at everyone present: "Evan, Carl, and my colleagues, do you have anything to add?

After a moment of silence, Karl was the first to speak: "I think it's good, it's exhaustive, but why isn't there a part about the expected number of sales?"

Girard replied, "That's something else, I'll talk about it later!"

After Carl, Davidson and a few others also asked a few innocuous questions.

Only Evan didn't speak, he leaned half of his body against the conference table, one hand flat on the table, and his index finger tapped on the table.

"Evan?" Girard knew that it didn't matter if others were satisfied or not, the most important thing was that Evan wanted to be satisfied.

Evan stopped tapping his fingers, looked around and asked, "Are you all right?"

Everyone nodded!

"Then I'll make a few suggestions!" Evan looked at Gilard and said, "You sit down first!"

"Good!" Girard sat down as he was told, a little uneasy in his heart.

"Don't be nervous, your plan is good, I'll just add a few points. Evan looked at Girard, a sales elite, and said with a smile: "First of all, the advertising and promotion part, the promotion channels include newspapers, posters, and broadcasts, not to mention the content or anything, after all, it has not been made yet." I just wonder, why don't you have a TV?"

"I think vivid images are a better way to show the Rubik's Cube than dry words and pictures, aren't they?"

"Yes!" said Karl before Evan could speak.

Girard also felt that Evan was right, but subconsciously questioned: "But, Evan, there are not many TV audiences......"

Evan nodded: "You're right, NBC, CBS and other TV networks don't have many users, and they can't be compared to newspaper broadcasts at all." However, advertising on television also has the advantage of not being available in newspaper broadcasts. ”

"First, the families who use the TV are all families with strong purchasing power, and such families will pay more attention to future generations, and they are the best potential buyers of the Rubik's Cube. ”

"The second one, as I said earlier, is that moving pictures are more expressive than flat images. ”

"Last but not least, there aren't many people advertising on TV these days, and our Rubik's Cube will definitely be able to generate public discussion when it comes on TV, and I think it will save a lot of advertising costs. ”

Evan said one reason after another, Girard couldn't refute it, but could only admire: "Evan, you're right, TV commercials must be added." ”

"That's ......," Evan nodded, and then provocatively said, "And then there's the advertising content." ”

"Girard, I remind you that the focus is different for different age groups. For example, for children, we should promote the role of the Rubik's Cube in exercising spatial imagination and improving intelligence, and for adults, we should highlight its role in passing the time, exercising finger dexterity and preventing rigid thinking. ”

Speaking of this, Davidson suddenly interjected, "Evan, does the Rubik's Cube really have these effects?"

Evan smiled: "Not to mention anything else, as long as the Rubik's Cube can be restored, it will definitely help children's spatial imagination." ”

Davidson asked, "Is there any scientific proof?"

"This ......"

"If not, you have to pay attention to the advertising words," Davidson said. ”

Evan nodded and said, "You reminded me, Girard, you don't need to think about this again, don't be targeted by the prosecutor then." ”

Girard said yes as he memorized.

"I don't have any problem with the sales network, so you can move on to the rest of the story. ”

"Okay! I'll go on!" Girard said, "Now there are twenty-five people in the marketing department, and we will divide it into two groups, one group will be responsible for advertising production and delivery, of course, this part needs to be rearranged, more people will be added to do TV advertising, and the other group will be responsible for developing distributors." ”

"Among them, the pre-contact between advertising producers, advertising platforms and distributors has already begun. Of course, now I want to redo the advertising part, so the timing of the advertising needs to be changed, well, according to Evan, I'm going to do TV commercials first, and then the newspapers and radio will follow. ”

"For dealers, I'm going to take over the big dealers in the U.S. within a month. The Rubik's Cube will be released together after the TV commercial airs. Time...... For the time being, it is scheduled for June 30. ”

"According to this scale estimate, it is estimated that about 300,000 pieces will be needed for early stocking. ”

"300,000 ......" Evan felt that this number was a bit conservative, but he didn't rush to bring it up, but asked Davidson: "This amount, this time node, can production be done?"

After estimating in his mind, Davidson nodded and replied, "Okay, no problem!"

"That'......s good," Evan said, sitting on his body, to Girard, "let's follow this plan first, and the TV commercial part will give you two days to perfect it, and then we will review it together." ”

"Do you still have questions?"

"Yes!"