Chapter 805: The Car Market That Broke Out in Advance
"Chairman, this is the car sales statistics for the first half of the year, not only from our Jili company, but also from other car companies across the country, from the Automobile Industry Association. Zhang Kun happily put a document on Wang Haoan's desk.
"Looking at you like this, our sales are better than last year, right?" Wang Haoan asked with a smile.
He thinks this is normal, and it is not surprising that the first half of this year increased by 50% compared with the same period last year, because the industry as a whole has improved so much.
Last year, the domestic production and sales of passenger cars were only about 2 million, and according to the average increase of one million vehicles per year during the previous life, this year will not increase by 50%.
If the sales in the second half of last year were better than the first half of the year, it is not surprising that the first half of this year was increased by more than 70% in the same period last year, which is still the industry average.
The sales of Geely cars are very good, and the advertising campaign has kept up, so it should be above the average.
Wang Haoan opened the file, and the first page was Jili's sales statistics. In the first half of the year, Geely sold 82,321 units, of which more than 21,203 units, 20,097 units of Sunshine, 6,937 units of Tushun, and the rest were of the Rainbow series.
In the rainbow series, there are more than 20,000 orders for taxis, more than 19,000 in China, and more than 2,000 abroad.
This year, not only the rainbow series has been exported, but also transcendence, sunshine, and Shun Tu have been exported, although there are not too many models of each model, but the number of exports in the first half of the year has also exceeded 4,000 vehicles.
The sales volume in the second half of the year, whether domestic or export, can reach a new high, and some large orders have not yet been completed at this time.
In fact, only so many were sold in the first half of the year, because the installation and commissioning of the second 100,000 production line was completed at the end of February, and these more than 80,000 vehicles were all the output of Jili in the first half of the year.
Almost all the cars produced were sold, and some of last year's inventory was also emptied at the beginning of the year.
Wang Haoan looked at the production and sales of the overall industry, and after he saw the data, he was stunned. In the first half of this year, the overall production and sales volume of Huaxia reached as many as 1.83 million vehicles, not to mention that it could exceed 3.6 million vehicles for the whole year, which was 20 percent more than the data in his memory in his previous life!
Even if the development of Jili Automobile is better, it will not reach this number, and the production and sales of several large domestic car companies in the first half of this year have increased significantly.
Not only have they cooperated with more large international car companies and introduced more models and production lines, but also independent brands such as Beijing Motor, Great Wall Motors and Jili Automobile have also developed more smoothly.
In the first half of the year, Huaxia also imported passenger cars from many large international car companies, coupled with the increase in political axe's support for the automobile industry, Huaxia's automobile market broke out in advance!
Wang Haoan took a look at the sales statistics of Huaan Company, and the sales of engines and gearboxes are also very good, and the spare parts company of Jili Automobile is also expanding, and the revenue of Huaan and Jili Automobile can reach a new level this year.
He suddenly saw an engine sales statistics from Yangcheng Crazy Field, and Crazy Tian authorized Yangcheng's joint venture company to produce turbocharged engines?
It is no wonder that the fastest growing market in China this year is Crazy Field, according to this rate of development, it will not take two years for Crazy Field to surpass the public and become the first brand in China in terms of sales.
And the joint ventures of Volkswagen, Ford, Bentian, Hyundai, and Daimler are also faster than in previous lives, especially Volkswagen, which will not give Crazy Tian a chance to surpass them.
Not only does it provide more model technology, but it also comes with some international third-rate technology, and the scale of the joint venture is naturally larger and the production capacity is higher.
Wang Haoan sighed, this is different from the market he expected.
Originally, it was thought that the sales volume of Jili Automobile would exceed 180,000 units this year, and the production and sales of passenger cars in the country would be about 3 million units, and the market share of Jili Automobile would increase from about 5 percent last year to 6 percent.
With the improvement of popularity, we will continue to expand production capacity next year, relying on the development strategy of multiple models and multiple prices, and the goal is to increase the market share to about 10% within three years.
At that time, the ranking of Huaxia's automobile companies should be Modu Automobile, Jingcheng Automobile, Yangcheng Automobile, Yiqi Company, Changan Automobile, and then Jili Automobile, which can also trample Dongfeng Company under its feet.
Jili Automobile will become the top six in the industry from the top ten in the industry, and then wait for another two years, and wait until 08, when global car companies, especially those in the United States, have big problems, they will take the opportunity to acquire some international first- and second-tier car brands, including technology.
At that time, Jili Automobile will become one of the top three in China, and it can even threaten the status of the leader of the Chinese industry of Modu Automobile.
But now the situation is not right, the joint ventures of those automobile companies have increased, and Dongfeng Motor has paid more attention to passenger cars than he remembers.
If this development continues, I am afraid that Jili Automobile may not even be able to keep the seventh.
Thinking of this, Wang Haoan grabbed the phone and called Li Dafu.
"Lao Li, I read the sales statistics in the first half of the year, the development of Jili Automobile is very good, but other domestic car companies are developing better. ”
"And I also saw a situation where our car sales were better than expected, but our production capacity couldn't keep up, and many stores didn't have the stock in it, and we could only make reservations when we came to buy them. ”
"Hahaha, Mr. Wang, you don't need to say more, I understand. The company still has money on its books, and I want to discuss with you about purchasing another 100,000 production line. ”
When Li Dafu saw the sales statistics, he was much more excited than Wang Haoan. Wang Haoan saw the sales problem, and he naturally saw it.
He didn't dare to expand production capacity so quickly, one was because the company had no money, and the other was that he felt that the market growth was not as fast as Wang Haoan imagined.
But the reality is that the market is growing faster than Wang Haoan said, and their cars are in short supply, even if there are no orders from some large companies, they can sell 70,000 or 80,000 units in the first half of the year, so they must expand production capacity.
You can't watch consumers enter the store and hear that there is no stock and leave again, it feels like losing money, which is too heart-wrenching.
"Mr. Wang, there is another good news on my side, because Crazy Tian has set up a joint venture company in Yangcheng, so they decided to shut down the Crazy Field Automobile Company in Baodao, and there is just a second-hand production line of 100,000 vehicles to be sold. ”
"Although it is second-hand, it is also an international second-rate production line, and the price is relatively cheap, so I plan to buy it at a bid. ”