Chapter 90: Public Service Announcements

Holding Sun Xue's contract, I picked up the pen but didn't dare to sign it.

If this word is signed, I will be able to recruit a beautiful female secretary.

If Chen Bailu knew about this, she wouldn't have to worry about me

Thinking of these, I couldn't help but hesitate a little, but in my heart I slandered the personnel girls. I wonder why you're so efficient, I haven't had time to send you a message yet. You've got the onboarding contract done.

I picked up the pen and hesitated, Sun Xue stood in front of me with a smile, I looked up at her, and found that her narrow white shirt was about to come out.

I quickly lowered my head, put down the pen in my hand, and asked with an embarrassed smile: "Sun Xue, I suddenly remembered a question." ”

"Well, Mr. Qi said. Sun Xue's voice was very beautiful.

I pretended to be concerned and asked, "Are you married?"

Without waiting for Sun Xue to answer, I began to put on a score: "You also know that our company is a start-up company and can't provide too good benefits, if you are not married." It may have an impact, after all, if a woman goes to work and takes maternity leave, three months, six months and half a year, the company can't bear it. And the company can't fire you during pregnancy, I forgot to talk to you about this yesterday, I don't know what your situation is now"

Saying that, I quickly said: "It's not that our company discriminates against you women, it's really that our company also wants to make money, if you haven't been married or had children, maybe we need to think about it again." ”

Sun Xue always had a smile on her face when she heard me mention this question, waiting for me to finish speaking. She said, "Mr. Qi, you are too worried, I am already married." ”

"Ah" I was stunned, a little confused, she looked about the same age as Chen Bailu, and she was even married

I hurriedly asked, "Then do you have a child?"

Sun Xue was frank: "My husband and I don't have children. ”

Instantly, I had the feeling of being. I wanted to turn her down on the idea of getting married and having children, but I didn't expect that she was married, and she was a Dink family, which made me feel good.

Thinking of this, Sun Xue continued: "Mr. Qi, don't worry. I won't let this affect my work. ”

Looking at Sun Xue's expectant gaze, I had no choice but to pick up the pen and sign my name on the employment contract first, thinking that I would go back and find another opportunity to see if I could dismiss her, as for Chen Bailu's side, I would go home at night and wait for the kneeling washboard

Sun Xue went out with the contract, and I continued to read the news in the anonymous group, at this time they had already made up the story of me and the two beauties who sat on Chen Bailu and Sun Xue to sleep together, and I thought to myself that these people are really enough. Engage in these non-nutritious things during work hours.

I immediately sent an anonymous message in the group, saying that Sun Xue already has a husband

I originally wanted to say this, they might stop a little, but I didn't expect the effect of my words to be counterproductive, and the group of animals immediately said very obscenely, my day, I actually have a husband, I can fucking play.

There are still people below: I really admire and admire my husband, and Mr. Qi really knows how to play.

An anonymous guy named Edison Chen made an obscene expression and said:, someone else's wife, it's exciting to think about it.

As soon as I saw the dynamics in the group, it immediately developed in an uncontrollable direction.,Ruthlessly turned off the anonymous chat function in the group.,As a result, an unlucky guy just sent a message at this time.,I looked.,Isn't this a personnel girl.

Instantly, I had the feeling of being.

I sent the screenshot of the group to this girl, and this girl quickly replied to me, and you listen to my explanation.

I ignored her, immediately got up and rushed to her workstation, pulled her chair away, opened her group chat history and looked, damn, half of the messages in the group were sent by her.

I turned my head and looked at her angrily, and she stuck out her tongue at me and said, "It's a bit of an amusement."

Looking at the colleagues around me, I couldn't blame her in person, and when I returned to the office, I scolded her on WeChat, and she promised that she would never do this kind of thing in the future.

At lunchtime, I explained this matter to Chen Bailu, and Chen Bailu smiled and said, since people have been recruited, they will be used first, and if their work ability is really outstanding, they will be used.

I was a little surprised, thinking that this was not like her bird was dead.

Chen Bailu said with a smile that the personnel girls had already explained it to her, and knew that it was a misunderstanding.

I breathed a sigh of relief, thinking to myself that this girl is pretty reliable.

The recruitment process was fast, and the advertising department quickly recruited five people with relevant work experience. But the ratio of men and women is not as harmonious as I imagined, and all five of them are women. I found out that there are most men in advertising design, but our company is not a design company, and the so-called advertising department is to spend money to buy advertising, so the vast majority of people in this field are women.

As a result, eight out of ten applicants were women, and only these five were able to pass the test.

After someone came in, the company set up an advertising project, contacted the major advertising companies, bought their local push advertisements, and contacted the media company, wanted to shoot an advertisement about Bailu Finance, and finally determined a qualified and experienced media company, I sent a very experienced woman to follow up the project, and the media company sent back three sets of plans.

The first plan is not to shoot real people, only shoot some intentional advertisements, and finally put the name of Bailu Finance.

The second set of plans is to shoot a micro-film type, it is best to change it according to the real story, such as the courage of the mother of Taiwan's public service advertisement, the story of Zheng Bangbang of Alipay's advertisement, the communication platform of this kind of advertisement is mainly on online video websites, but the production cost of this kind of advertising is very high, and the shortest time for an advertisement is four or five minutes, and when placing an advertisement, it also needs to pay a great price. However, the effort is directly proportional to the return received, and this type of advertising has a strong effect on the company's cultural promotion.

The third type is to produce real people, endorsed by real people, you can invite celebrities, but you need to pay endorsement fees, and the endorsement fees of similar financial platforms are not low, after all, celebrities also pay attention to reputation, and they are also afraid that if the platform goes bankrupt, they will be blamed on themselves by investors in the end.

In the third type of scheme, there is also a classification scheme that the chairman of the company, that is, Chen Bailu, personally serves as the propagandist of the advertising film. For example, Dong Mingzhu, chairman of Gree, who has mastered the core technology of Gree, which has been very popular on TV in the past two years, and Wang Jianlin and Dong Mingzhu, who can save 100 million yuan in electricity bills a year, have a dialogue with Dong Mingzhu, and the effect of this kind of advertising is also very good, but the premise is that the chairman himself needs to have a high reputation. Both Wang Jianlin and Dong Mingzhu are well-known people, so the advertising effect is very good. And Chen Bailu, although she is very beautiful, she is not well-known.

Local advertising is easy to do, media advertising is more difficult, looking at these plans, I am a little hesitant, I don't know which one to choose. The first one needs to cost less, but the advertising effect is not good, the second I am quite satisfied, but the cost is high and there is no outstanding story to adapt, and the third one I am quite satisfied, but the star I want to invite is Stephen Chow, I estimate that even if I give hundreds of millions, it is impossible for the star to come over to endorse me. It's good to let Chen Bailu shine, but she is not well-known.

I sat in the office and hesitated for a long time, and finally reported the three sets of plans to Chen Bailu, wanting her to discuss them at the regular meeting.

As a result, I didn't expect Chen Bailu to send me a word, she said: "This is a matter for your advertising department, you are in charge." ”

I've got to call the shots, so let me call the shots.

I weighed it and finally decided to choose the second set, although the cost is relatively high, but the effect is good.

But after confirming this plan, I had a hard time again. After this plan came out, the media company threw me a lot of touching stories that could be adapted, asked me which one to choose, and then they listed the plan and sent it over. Their style of doing things is very good, but the touching stories they give are a bit too. Either it's a bad street, or it's not topical, and the advertising effect is definitely not good.

After I cut them all, the woman in charge of communicating with the advertising agency in our department complained to me, saying that she is now going to the advertising agency, except for the person in charge who looks at her with a smile in her eyes, those low-level employees look at her like an enemy.

I smiled at her, but it can't be helped, we are customers, and they have to serve us despite this. The woman said to me, "If you think about any ideas, I can talk to them and let them create a script."

I promised to come down and sit in my office and think about it, but I couldn't come up with any good ideas. I've seen a lot of advertisements on the Internet during this time, and the advertisements are all beautifully shot, and both the storytelling and shooting techniques are very touching, and I can't help but sigh that I can't think of such a good idea.

When I got home in the evening, I talked to Chen Bailu about it during dinner, but while we were chatting, Chen Bailu vomited, so I quickly followed her to the bathroom and patted her on the back behind her back. She retched twice and straightened up to look at herself in the mirror, and I looked at her with some fear and asked her what was wrong

She turned to look at me and said excitedly, "I can feel him." ”

Well, I was stunned for a moment, and then I understood that Chen Bailu was talking about the child in the belly, and I was immediately excited, and she said to me with a smile: "This is my first morning sickness"

After dinner in the evening, when I was holding Chen Bailu on the sofa and chatting, her phone rang suddenly, she was very happy after answering, and chatted happily with people on the phone for more than half an hour before putting it down, I have been listening quietly next to me.

She put down the phone and said to me: "When I was teaching in Gansu, a student called, and he said that he had been admitted to a provincial key high school and was going to Lanzhou to study. ”

In an instant, an inspiration popped up in my mind, this inspiration made me excited, I hugged Chen Bailu, and the reaction was very excited, Chen Bailu asked me what was wrong

I said, I know how to shoot the commercial.

My inspiration was this, to make an adaptation of Chen Bailu's experience of teaching in Gansu Province and shoot a commercial. The content of the advertising film is very simple, with the student Chen Bailu originally educated as the protagonist, Chen Bailu as a supporting role, and the student's tone to describe the experience, so that after the advertisement comes out, it will finally be marked with Chen Bailu's name and the logo of Bailu Finance, so that this commercial film is not a combination of the second plan and the third plan, which is adapted from the personal experience of the president of the company, and the story itself is a good idea. Keywords such as teaching, countryside, reputation, and future can all be reflected in the advertisement.

The most important thing is that this kind of advertisement itself has a precedent, for example, CCTV's public service advertisement for rural teachers, which is the background music singing those flowers, and a female voice doing the advertisement next to it, is based on Zhao Xiaoting, a volunteer teacher in Guizhou, as the background adaptation, if we also adapt an advertisement based on Chen Bailu's experience, the influence will definitely be extraordinary.

After thinking about this, I immediately told Chen Bailu my thoughts.

Chen Bailu frowned, as if she was a little reluctant.

I asked her what was wrong, and she hesitated and said that she didn't want to come forward, that this kind of thing was just done, and that it would seem very deliberate if it was made into an advertisement.

As soon as I was excited, I said, if you don't want to, I won't let you come forward, but based on your real experience.

Chen Bailu nodded and said, this is okay.

Immediately, I called the female colleague in charge of the project, and told me about the project, and the female colleague immediately contacted the person in charge of the advertising company, and immediately made a decision after chatting, and just filmed like this, and the screenwriter of the advertising company came to understand the situation tomorrow, went back to write the script, and then contacted the director, and started filming on a certain day.

After confirming it, the big stone hanging in my heart finally let go.

Lying on the bed at night and hugging Chen Bailu, I asked her what your experience was when you were teaching in Gansu.

Chen Bailu smiled and said, in fact, I was very happy at that time, looking at the eager eyes of those students one by one, I was really satisfied, I still have many photos of that time in my computer, do you want to take a look

I was amazed by the photos.

Chen Bailu nodded.

I immediately got up, turned on Chen Bailu's computer, found the photo inside, and looked at Chen Bailu inside, she was dressed plainly, the background was the kind of earthen building structure classroom, surrounded by students, those students were all around Chen Bailu, with a simple smile on their faces.

Chen Bailu sat next to me, pointed to a child with big eyes in the photo and said, it was he who called me, he was very smart, he was the eldest child in the class, when I taught him, he was only in the sixth grade of primary school, and now he should go to high school.

This girl's name is Wang Xiaohua, her parents went out to work and had an accident, only grandparents are left at home, the conditions are very difficult, I often go to see her when I am here, and I don't know how she has been in the past few years.

This is called Zhang Zhichao, and this, Lin Dabiao, haha, he is funny, he often circles around me, and says Teacher, why are you different from the people in the village I asked him if there was a difference, and he said you are beautiful.

I looked at the little boy in the photo, who was at most five or six years old, and listened to Chen Bailu's excited voice and smiled happily.

Looking at these photos, Chen Bailu seemed to recall the situation when she was teaching, she looked back at me and said: "I didn't feel anything when I was teaching before, I just wanted to do my best to teach those children, tell them about the outside world, tell them to study hard, and teach them the truth of life, but now that I think about it, I really feel very down-to-earth at that time." At that time, I would eat a bowl of noodles every night and sit in the village to watch the stars in the sky, where there were so many stars at night that I was dazzled. On Saturdays and Sundays, I went to the nearby city to buy some stationery and books, and I had a 3 at that time, which was the most beloved thing for the children, because there was music in it, and we had music classes at that time, and we used 3 to play pop songs to them during class. That Lin Dabiao is smart, he can sing it once he listens to it, and he is all in tune. ”

Chen Bailu was next to me, telling me about her experience when she first volunteered, I sat there and listened quietly, and at the end of the day, she hesitated, turned her head to look at me and asked hesitantly: "Or, I'll participate in the shooting of the commercial."