Chapter 163: Advertising
Applied Healthcare Wilmington Plant.
Boxes and boxes of goods are loaded from the warehouse onto trucks. The yellow cardboard box has the words "Band-Aid" printed on it. Trucks are loaded with goods that either go to the train station and are sent to the states along the Pacific Railroad and the East Coast, or they are routed along the interstate to various parts of California and several neighboring states.
Part of the convoy was organized by Johnson & Johnson. As a partner, Johnson & Johnson attaches great importance to the "Bondi" Band-Aid product.
In the warehouse, Carl, who was not wearing a suit but a gray overalls and a yellow hard hat, accompanied Evan, who was dressed in casual clothes, chatting as he walked around.
The warehouse supervisor saw Carl and wanted to come over and accompany him.
Carl waved his hand at the warehouse supervisor and told them to ignore him.
Evan looked at the empty warehouse and asked, "Carl, do you have any special feelings about watching boxes of products come down the assembly line, and the goods produced can't catch up with the shipment?"
Carl looked at the truck outside the warehouse and said, "Of course it's excitement and pride. ”
"Evan, to be honest, I never thought I'd one day run a company, and also an industrial manufacturing plant. Watching a factory rise from a blank slate, watching a production line go from a drawing to a real thing, the feeling of creating everything like God from nothing is amazing. ”
"If I were just a lawyer, I would never have been able to experience this feeling. So, Evan, I should thank you. ”
Evan smiled: "Thank you, it's not bad, if you don't scold me and put too much pressure on you." ”
Carl smiled awkwardly, presumably by what Evan had said.
Evan shook his head nonchalantly.
Afterward, Carl said, "But, Evan, it's too tiring to run a factory, especially for someone like me who is halfway home. ”
Evan said, "Now complain to me...... Why, as soon as the factory started, you wanted to pick a pick?"
Karl shook his head and waved his hand, "Of course not!"
"It's just that the more I work, the more I feel that my ability is still insufficient, and I'm afraid that if something goes wrong......"
Evan raised his palms to stop Carl from continuing, and said affirmatively: "Carl, it's good to be self-aware, but don't be presumptuous. ”
"Looking at this factory, I think you're doing a good job. ”
"Even if there are shortcomings, just keep improving. ”
"Speaking of which, don't you communicate with Davidson often? I think that's good!"
"So, you just keep doing the health care thing. ”
Carl thought for a moment and nodded, "Evan, you can do it." ”
Evan nodded with satisfaction and said, "Very good, the applied health care company is a very important part of my planning, although there is only one product now, 'Bondi', but after the company has a firm foothold, it will inevitably enter the pharmaceutical manufacturing." ”
It was the first time Carl had heard Evan talk about his plans for Applied Healthcare, so he was slightly surprised, "Pharmaceutical manufacturing?"
"Evan, we accepted Johnson & Johnson's stakes, won't they have a problem doing that?"
Evan said: "No, the market capacity of the pharmaceutical industry is large, as long as the subdivision we enter does not conflict with them." ”
"That's right. ”
Karl bowed slightly.
"Okay, let's not talk about this for the time being, now that the applied healthcare company is still a newcomer to the industry, let's wait for our reputation to spread. ”
Evan suddenly remembered something, turned his head and asked, "By the way, Carl, where is the FDA review of Type B (with bactericidal function) Band-Aid?"
Carl replied: "It's already in clinical trials. According to Lewis, it will definitely be done in half a year. ”
"Half a year?" Evan frowned, "Will it take so long to have the help of Johnson & Johnson?"
Carl looked at Evan's expression and said, "Or, I'm urging Lewis?"
Evan was noncommittal, and instead asked, "Are the people from the American Cyanamide Company gone?"
Guys at the American Cyanamide Company finally discovered the Band-Aid product two months ago. Although they discovered it late, their judgment of the prospects of Band-Aid was no worse than that of Johnson & Johnson, so they approached Applied Health Care in a very short period of time to try to bring Band-Aid into their portfolio.
They took it very seriously, and one of the vice presidents came to the door in person.
It's a pity that it's too late, and with Johnson & Johnson in front, Carl is naturally not clear with the American cyanamide company. Therefore, when they first came into contact, Karl told the truth, hoping that they would give up on their own.
However, things didn't go the way Carl had hoped.
The American cyanamide company was far more difficult than Carl thought, and the price was higher and higher, so high that Carl was moved later.
If the company had been Carl's own, he would have surrendered.
After all, no one is going to have trouble with money.
It's a pity that Evan opened the applied health care company in the direction of becoming bigger and stronger, and he is not short of money.
Therefore, the American cyanamide company can only be disappointed again and again.
Today is no exception.
Carl raised his wrist and glanced at it, before replying, "After chatting for more than an hour, I should have left." ”
"Lewis still has that measure. ”
"Alright, let's go back to Inglewood. ”
……
Half an hour later, Inglewood, Applied Healthcare, Inc. conference room.
When Evan and Carl and others arrived, the meeting officially began.
Also present at the meeting were people from Johnson & Johnson's publicity department.
The purpose of the meeting was to review the "Bondi" TV commercial.
With the rise of television commercials, Hollywood saw the emergence of companies that specialize in commercials, and the company that came today has a stake in CBS.
A projection system was set up in the conference room, and the deliberations began as soon as the curtains were closed.
The advertising company has prepared a total of three, and for each one, the manager of the advertising company will explain the meaning of the film, how the company's products are highlighted, and how to make the audience remember.
The commercial is short, but the manager has a good mouth, and the commentary is full of flowers and details.
Half an hour later, the screening ended, the curtains were drawn, and the conference room was bright again.
After that, the participants began to discuss which film to choose, and the advertising manager was asked to explain it from time to time. After a fairly heated discussion, the advertising film was determined on the spot, and it was ready to be sent to the TV station for broadcast together with other publicity plans after the distribution was completed.
Although Evan attended the meeting, he didn't say a few words during the whole process, and Carl did the decision.
Evan is delegating power and deliberately cultivating Carl.