Chapter 1415: Windfall

If you ask who the most popular interview talk show host in the United States is, then 6 out of 10 will tell you that the most popular is definitely Larry King of the Disney TV channel.

This middle-aged man with glasses who is not good-looking, with his excellent hosting ability, has won the hearts of many Americans in just over half a year.

As a traditional conservative group, Americans are actually not as arrogant as they imagined in many aspects.

For example, on talk shows, in the 50 years from top to bottom, none of the top three talk shows in the ratings has ever been aggressive.

Even though he is very direct and sharp in the content of his questions, like Larry King, he never targets a particular guest, but tries to take into account the feelings of the guests.

In the heart, we must also see warmth, this is an important criterion for Americans to judge a good talk show.

It was on this point that Larry King successfully captured the American audience.

Of course, Disney's full support for him is also one of the reasons.

Whether a talk show in the interview category is good or not, in addition to the host's skills, it also depends on whether the guests you invite are big names.

Queen Oprah, Sister Allen, Larry King and other super celebrities, the invited guests are all leaders in the industry.

It is precisely because of such a big fame that people prefer to watch their talk shows, hoping to see the different sides of those celebrities under the flickering of these excellent hosts.

When Yin Jun and Robert Iger talked about Larry King's talk show, they told him that they wanted to do a high-level interview talk show.

Since it is high-end, then celebrities are definitely indispensable.

Robert Iger actively went on a celebrity hunt for Larry King.

First of all, in the entertainment industry, this one is the old business of Kirin Group, and the entertainment industry is the easiest to attract people's attention, and it is also easy to open up the situation.

The guest of the first episode of Larry King's talk show is Yin Jun's old friend, Spielberg, a super-director who has set two box office records.

Next, George Lucas, Schwarzenegger, Stallone...... Even Teresa Teng, who doesn't appear often, also came to record a show.

With the blessing of these big stars and directors in the entertainment industry, Larry King's show quickly created good ratings.

And Larry King's funny, sharp, and peaceful and changeable hosting style has also been accepted by more Americans.

When Larry King's talk show became a famous brand, celebrities in other fields began to gladly accept his invitation.

So in such a snowballing way, the number of viewers of Larry King's talk show, which aired five days a week, unknowingly increased to 15 million!

That's a terrible statistic.

Before Larry King, the highest number of talk show viewers was only about 12 million.

Not only has Larry King raised that number by 3 million, which has stabilized, but it has also continued to increase, which shows that he has absolutely excellent ability to handle the show.

The career of a talk show host is usually relatively long.

Don't look at Larry King is 40 years old this year, but if he keeps it up well, he can still have a 20-year golden career.

Thinking that the Disney TV channel has unearthed another genius in the blink of an eye, setting a record in the field of talk shows, other TV channels and TV networks are envious and jealous.

It is no exaggeration to say that the Disney TV channel is no different from a small TV network now.

In terms of the content of the show, they have the most enviable structure in the United States.

Whether it is TV dramas, cartoons, variety shows or talk shows, they are far ahead of other TV channels.

ABC executives have been worried lately that the Disney channel will be poached by other TV news networks and jump ship.

In that case, ABC would lose a lot of money, and it would even be possible that it would collapse altogether.

So since March, they have been actively reaching out to Robert Iger in the hope of forming a closer alliance.

The popularity of Larry King's talk show has also caused a great sensation in its own talk show industry.

No one thought that a talk show could reach such a point, and American TV people who are good at imitating it have begun to study this column one after another.

Even the more anxious TV channels are already creating their own talk shows.

People who are engaged in talk show hosting are also grateful to Larry King at this time, because it is his outstanding performance that makes them suddenly become fragrant buns, and the chances of finding a job have also increased, and the salary has also increased.

Every talk show host who has not yet succeeded regards Larry King as an idol and as a goal for himself.

Among them is a female talk show host who is about to turn 30 and is very famous in a small place.

The talk show host called Oprah is black, but with her own strength, she has hosted talk shows for several years, and she has surpassed many peers and set a lot of ratings for her TV station.

But she didn't reach the heights of Larry King.

Seeing Larry King sway freely in front of a group of celebrities, Oprah admired him so much that he sent a tape of himself hosting the show to Larry King and asked him to comment on himself.

Don't doubt it, the Americans have this habit.

This tape kept tossing and turning, and after being approved by the program team, it was shown to Larry King.

After watching it twice, Larry King handed the tape to Robert Iger and told him that this was a very talented talk show host with development potential.

Robert Iger watched it a few times with great interest, so he called Oprah according to the address left in the courier and asked her if she would like to work on the Disney TV channel, which would open a new show for her.

So, when Yin Jun came to the United States, he came to the office building of the Disney TV channel, and happened to meet Oprah in Robert Iger's office to negotiate.

To be honest, when he saw Aunt Oprah, Yin Jun was a little dazed.

Of course he knew about Oprah, and even he had investigated Oprah's information.

Originally, the boy was going to wait until next year, when Oprah deliberately longed for a better platform, and then poached her.

Another reason is that the Disney TV channel is too small nowadays, and if you are on a talk show in two interview categories at the same time, it will seem a bit crowded.

If a year or two later, Disney TV channel swallows up the ABC TV network, and the room for manoeuvre increases, and then it will be the best time to recruit Oprah.

But I didn't expect that now Oprah would come to the door by herself.

When Yin Jun came over, the two of them had already talked about it.

Robert Iger didn't need to introduce himself to Oprah, she knew who Yin Jun was.

Although Asians are generally faceblind in the United States, people like Yin Jun, who often appear on posters of the Oscars, Cannes, Academy Awards, and bestseller lists, are still very impressive.

As a talk show host with ideals and pursuits, Oprah knows a lot more about Yin Jun than ordinary people.

After listening to the introduction, she immediately stepped forward to hold the young man's hand with both hands, and said in Chinese in a tone full of sincerity and a hint of excitement: "Mr. Jun, you are a genius!"

Her pronunciation is quite standard, Yin Jun smiled, and said in English: "Thank you, Ms. Oprah, you are also an excellent host." ”

Oprah hurriedly thanked.

She thought that Yin Jun was talking about the scene, but she didn't know that Yin Jun was just explaining a fact that everyone recognized after 20 years.

Before Oprah completely retires, no one can snatch the "talk show queen" sign from her.

Even if she is in her sixties, others will catch up and make up for it.

Oprah teaches people a very important lesson is that a talk show host does not necessarily rely on appearance, not necessarily outstanding characteristics, even if you do it simply, as long as you are serious and treat it sincerely, then you can achieve success.

After sending Oprah away, Robert Iger returned to the office and the first thing he said was, "Boss, I think Oprah has a lot of potential, and I decided to sign her!"

Yin Jun gave Robert Iger absolute control, and he could decide the affairs of the Disney TV channel.

So what he said was "I decide".

"It's nothing to sign her, but are you ready to build this lady?" Yin Jun asked.

"I'm still going to let her host a talk show in the interview genre, but unlike Larry King, who is all celebrities, she can do interviews with ordinary people in society. Robert Iger said, "Interviewing new things that happen every day and understanding people's thoughts will be closer to life and attract audiences." ”

Yin Jun bowed slightly, "Since you have an idea, let's do it." ”

If Yin Jun remembers correctly, Oprah's first show after entering ABC was the talk show talk show "Chicago Morning", which happened to be similar to what Robert Iger said.

I have to say that Robert Iger's grasp of the show itself and his understanding of the characteristics of talent are really outstanding.

No wonder Michael Eisner in his previous life, no matter how domineering he was, still trusted Robert Eger, gave him a lot of power, and made him do a lot of things.

In this way, Robert Iger grew up, and finally succeeded in taking over Michael Eisner's class, bringing Disney to a super height that no one had ever seen before.

In this life, the platform given to him by Yin Jun will be even bigger, and the Kirin Group is more than ten times more powerful than Disney in the previous life.

Working in such an environment, where will the future Disney CEO take the North American branch of Kirin Group, which is really something that Yin Jun is looking forward to!