Friday, April 16th.

After about two weeks of large-scale publicity throughout North America, on this day, it can be said that the long-awaited "Terminator" finally stepped onto the stage of history.

As for Asia, it doesn't need any special publicity at all, under the banner of "the first sci-fi film written by Yin Jun himself", Kirin Films has already negotiated a nationwide release in Asia.

Theater bosses all over Asia, like the audience, are looking forward to Yin Jun's sci-fi movie.

Due to the time difference, Asia was released half a day earlier than the United States.

But the scene in both places is just as hot.

The box office of Xiangjiang on the first day was 3.9 million Hong Kong dollars, but it skyrocketed to 5.6 million Hong Kong dollars on Saturday the second day, and the box office on Sunday on the third day was still 4.5 million, reaching a super high box office of 14 million Hong Kong dollars in one go, and entered the top five box office of the first weekend in the history of Xiangjiang films.

As Yin Jun expected, Japan, a country that likes science fiction and the United States, exploded very strongly at the box office, and the box office in the first weekend actually exceeded 8 million US dollars, which also set the fourth record for the Japanese box office.

South Korea is not much weaker than Japan, with 1.88 million moviegoers in their first weekend and a box office of around $5 million.

As the most important battlefield of the box office, the box office in North America is also extremely hot.

With the release of 1,650 theaters and 3,150 screens, the box office of "The Terminator" reached a shocking 15.5 million on the first day, directly breaking the first-day box office record of 15.3 million in ".", becoming the highest-grossing film on the first day in the history of film history in North America and even the world.

Then Saturday's box office was even more terrifying, reaching $21.4 million, and then set a record for Saturday's single-day box office champion.

Obviously, Sunday's 19.3 million also set a record for Sunday's single-day box office champion.

In three days of such a first weekend, the box office record of 56.2 million US dollars in the first weekend has even put aside the 49 million US dollars of "."

Does this mean that "Terminator" is much better than "."?

Of course not!

As a super classic for the whole family, ".", whether it is an artistic achievement, or the telling of the overall story, or the core meaning, it is not an exaggeration to throw off "The Terminator" eight streets.

To achieve such a good result is completely due to Wu Siyuan!

Because he didn't play his cards according to common sense.

Specifically, it had to be three days before the movie was released, on Tuesday.

Originally, there was a custom in the United States, that is, at 0:00 on the first night of the release day, a midnight screening was started, and specifically for "The Terminator", it could be at 0:00 a.m. on Thursday for some audiences who want to watch it first, as well as filmmakers, to open a screening, the number will not be too much, dozens of shows, a hundred, it is enough to create an atmosphere.

Then wait until a day later, on Friday, to start the large-scale official release.

But the Americans certainly don't know that in the future of China, movies can be screened for three days, five days, or even a week.

For example, the disgusted "Wuji" was screened for a week, which is probably a big record in film history.

Wu Siyuan is a smart person, as the owner of a film company, he has been studying these cinema chains for a long time, especially when he came to the United States as the general manager of Kirin North American Cinemas, he wanted to find a way to make a splash, so that his subordinates could really convince him and let him make a career.

After studying for so long, he put his breakthrough on "The Terminator".

To be precise, it was placed on the IMAX version of "Terminator".

The IMAX ticket price of "Terminator" is set at $15-20, which is equivalent to three or four times the ticket price of others, and if this part can be done well, it will definitely win the box office of "Terminator".

But how do you get the audience to these 100 IMAX screens?

I didn't have such experience before, and IMAX appeared in commercial operation for the first time, and the advertising fee of Kirin North American theaters was not much, and more had to be regularly promoted.

So Wu Siyuan finally hit the idea on the screening.

He directly used the 100-shot IMAX screen as the screening location of "Terminator", and it was screened three days in advance, and the first and only screening on Tuesday was held at 8 o'clock in the evening.

For this screening, Wu Siyuan's ticket price was the lowest ticket price - $15, and then more than 60 film critics and 200 film entertainment reporters from all over the United States were invited to watch.

It should be said that the screenwriter of ". ", the screenwriter of "Beverly Hills", the screenwriter of "Chainsaw", the screenwriter of "Happy Hotel", the chief planner of "American Idol", and the screenwriter and director of "Speed of Life and Death...... Yin Jun, who has a dazzling identity, is still famous enough, and there are many viewers who have entered the screening of "Terminator" on his face.

Coupled with the intensive publicity of more than a week ahead, those wonderful clips, Schwarzenegger's hideous robot face, etc., also really attracted the eyes of North American audiences, so there are many viewers in this part.

Therefore, even if the ticket price is as high as $15 a show, and it is an IMAX screen hall that has never been heard of, the attendance rate of 150 full seats at the beginning of the screening still reaches 60%, which is already a very high number.

Obviously, such a screening directly suppressed this group of turtles.

Whether it is a film critic, a reporter, or an ordinary audience, when they came out, they all seemed to be dementored, chaotic, and did not wake up from the shock at all.

When they came back to their senses, they were unusually excited.

Because everyone knows that they are witnessing history, witnessing a completely different form of cinema, and it has the potential to change everything!

"Hey, William, brother, don't go to the bar tomorrow night, brother will take you to the movies, I promise you've never seen a movie like this in your life...... Fuck off! It's a serious film, you will know it when you watch it!"

"I'm grass, I'm grass, I'm grass...... No, Jason, I'm not crazy, I'm just so excited, oh my god! IMAX, I've seen a miracle......!

"Hey, dear Lina, shall we go to the movies tomorrow night? Believe me, this must be the most shocking movie you've ever watched in your life!"

"I tell you, before you have seen the IMAX version of the movie, you are not called to have seen the movie! I don't believe that you will go to the IMAX of the Kirin Cinema tomorrow, and you will know what it means to have no regrets in life after watching it!"

"No, no, Will, it's your biggest regret that you didn't go to see IMAX today! Don't give up 15 dollars, you must go to see it tomorrow! That will be the greatest enjoyment of your life!!"

“……”

Compared with ordinary people, professional reporters and film critics were extremely excited to write reviews, and they published them in major newspapers the next day.

"It's been nearly 100 years since the film was created, 60 years since the sound film was created, more than 30 years since the color film, and now we have finally ushered in another historical change!

"Thank you, Mr. Yinjun, thank you Mr. Cameron, thank you Schwarzenegger, thank you IMAX staff! This is the most shocking day since I became a film critic! The IMAX version of "The Terminator", the audience does not watch it, it is simply a loss for you!" - Robert Carton, film critic for The New York Times.

"Oh my God, I never thought I'd get so much enjoyment out of watching a movie! Tomorrow, I'm going to see another IMAX version of "The Terminator" as a regular viewer, because I love it so much!" — Don Lawrence, Los Angeles Movie Journal.

"When the T800 was presented to me in an oppressive form, I was blown away by the efforts of the director and the technicians! This is great technology! This is a great innovation! Great! I have to give you a 10 for "The Terminator"!

"'Terminator' ends everything!Five-star recommendation!Five-star recommendation!Five-star recommendation!Five-star recommendation!Must see the IMAX version!Must see the IMAX version!Must see the IMAX version!" — Vince Howard, The Miami Daily News.

“……”

As the saying goes, a spark can start a prairie fire.

As the saying goes, as long as you know six people, then people all over the world can be related to you.

Not to mention the close to 9,000 people who watched the IMAX movie last night!

Ordinary audiences can only promote in their own circle of friends, but those film critics and reporters, even if they don't accept red envelopes, they will hype up such things, not to mention that the Kirin Group is so sensible and gives a generous pen fee.

So they all praised the IMAX version of "Terminator" to the sky, and none of them said anything bad.

In this way, people all over North America can see all kinds of fancy praise about the IMAX version of "Terminator" from newspapers and news.

Americans are also very fond of novelties, and when they see that everyone has praised the IMAX version of "Terminator" to the sky, of course they want to see it!

Although there are not many IMAX movie halls in 100, they are all around major cities in the United States, so it is relatively easy to find.

So when they were free, they went to the cinemas of the Kirin North American cinema line.

As a result, many people went there to find out that today's screening was only scheduled at half past five in the afternoon, and the tickets were completely sold out.

How does this work?

So a group of people made a fuss, and in the end, there was no way, and finally the managers had to come out and announce, so let's add another one.

How does one work?

With only 150 seats, how many people can be satisfied?

Okay, okay, you have the final say, then add another one!

It's just that because it is a temporary number of shows, the ticket price of the movie cannot be cheap, and the price can only be increased to 20 US dollars.

For these audiences who want to watch movies, this is actually bearable, after all, they have also relented and increased the number of shows.

Then the number of screenings on the second day reached three, bringing about $800,000 in box office revenue to Kirin North American theaters, and the single-day box office of a single hall and single hall almost exceeded 10,000!

There is no doubt that these audiences on the second day were also all conquered by the giant screen display that they had never seen before.

They are also crazy to promote IMAX and "Terminator", so that the word of mouth is even better.

On the third day, the last day before the official release, three screenings were also arranged, and today it was even more exaggerated, within half an hour of the start of ticket sales at 9 a.m., none of the 150 seats in all 100 IMAX theaters were left, and all of them were sold out.

The full seats also brought a full 900,000 box office to the theater, as well as full praise and satisfaction.

Under the continuous publicity and crazy praise of tens of thousands of people, the influence is even greater.

So, starting from midnight on Friday, IMAX simply announced that it would increase the number of early morning shows for their favorite audiences, two shows at 3 a.m. and 6 a.m., respectively, and the price dropped to $15.

The six daytime performances starting at 9 a.m. are all $20 per ticket, with no price reduction.

Originally, this was a price that would be scolded, but the fans who have been carried away by the crazy public opinion and praise, where can they still take care of these, they have been queuing since the early hours of the morning, and buying tickets is just like grabbing!

As a result, the IMAX hall miraculously saw nine screenings a day, three more than expected, and the price was so much higher that there were no $15 tickets for regular shows.

In the three days of its opening weekend, IMAX's contribution to the box office was miraculously more than $2 million, which is one of the keys to "Terminator's" being able to surpass "."

It is also driven by IMAX that the attendance rate of ordinary halls has exploded from the beginning, reaching more than 8 percent, but it has made many theater bosses happy, and the deputy director of Disney and United Arts Films, who is responsible for distribution, was ecstatic, and quickly contacted more movie theaters, and increased the scale of the release again in the second week, striving to make it a global hit super movie, breaking the world box office record of "."!

"The Terminator" has become a carnival for fans, public opinion, theaters and film companies.

James Cameron, the unknown director who was disparagingly called a truck driver, has become a hot new director in Hollywood.

Schwarzenegger, the bodybuilding champion who was originally ridiculed, also became popular overnight, and he turned purple!

Even Wu Siyuan, who created a new model of screening, was praised by industry insiders as a "wise man from the East", and his subordinates simply admired him!

This is the magic charm of movies, this is the carnival of entertainment in peacetime!!