Many of Manhan Food's salespeople, including those in charge of channel maintenance, rushed across the country to check if there were any remarks against xylitol there.

Professor Kong handed over the written paper to Uncle Wang Haoan in the morning, and Uncle Wang Haoan is worthy of being the first person in the advertorial industry.

Later, it will be sent to the capital, so that ~~ this article will also be published in the People's Daily, which will completely open the people's misunderstanding of xylitol, which is a very good condiment.

And the production enterprises of xylitol are also publicizing, we are a kind of condiment, where is it so scary as you say, so that no one dares to buy it?

Wang Haoan came to CCTV in person and asked CCTV to produce a program.

Sitting in the office of the deputy director of CCTV, Wang Haoan was drinking tea, and Deputy Director Sun was seriously watching Wang Haoan's program planning.

"Mr. Wang, you have too much professional knowledge involved, and it doesn't seem to be suitable for children's programs, and children may not be able to understand it. ”

"Sun Tai, children's programs are not just for children to watch, and this is just a simple knowledge, it doesn't matter if children can't understand it, just know. It's like a child who knows the danger of electric shock, but doesn't have to know why. ”

"This show only needs one minute to be enough, it does not affect the normal recording of the program, and our company will sponsor 100,000 yuan, it is 100,000 yuan, isn't this price enough?"

If he had implanted advertisements in a gold-rated children's program before he was reborn, even if it was only a few seconds of footage, he would not have been able to get down without hundreds of thousands, and maybe even millions.

But now, 100,000 yuan is already a sky-high price, after all, it only needs to be done for one period. Of course, whenever there is a need in the future, Manhan Food can "sponsor" xylitol with friendship, including other products such as eight-treasure porridge.

"This, 100,000 yuan is a lot, but Mr. Wang took the initiative to come over, and it also means that we can help promote xylitol, right?

Wang Haoan looked at Sun Tai, it was really not easy to sit in this seat.

"I know that sugar is often used in the show to make drinks and other things, and you can use xylitol, which we sponsor for free, in the future. Of course, we will also sponsor some products such as ham sausages, eight-treasure porridge, and nut crisps. ”

"If this children's program can make our Manhan food name, I can give another million. ”

"What does the title mean?" Sun Tai was stunned for a moment.

"Even before the name of the show, add the four words of Manchu and Han food, or add the three words of good taste, during which the host needs to inadvertently mention the name of our company or brand several times. ”

"No, this is absolutely not going to work!" Sun Tai immediately refused. Just kidding, this is a show we paid money to make, how can it be labeled as your company, is this like words!

"It seems that Sun Tai doesn't want the money sent to the door, it's okay, then let's not talk about it. Originally, I also had a public service announcement that I was going to give to CCTV, but now that I think about it, I should give it to Longjiang TV. ”

"Wait a minute, what kind of advertisement, public service announcement?" Sun Tai's eyes lit up.

Last year, an order was issued that the advertising effect of the central station was so good, and it was necessary to cooperate with the propaganda cloth to make some correct directions, that is, public service advertisements, advertisements that are beneficial to the public and not for profit.

The people of CCTV racked their brains and made two, but the response was average, and the audience didn't like to watch it at all. I heard that the advertisements of Manhan Food are all ideas that Mr. Wang personally came up with, maybe this public service advertisement can satisfy the bosses.

"Mr. Wang, sit, what's the hurry, have you written the planning copy of the advertisement, show it to me, if this copywriter is satisfied, what you just said, I agreed. ”

Wang Haoan opened the briefcase next to him and took out another piece of paper from it.

Sun Tai's brows furrowed, just a piece of paper, what kind of copywriting is this? With such a little content, can you make a good public service advertisement?

"Sun Tai, now that our country is vigorously promoting family planning, many families are only children, right? Parents, including grandparents and so on, all want their children to become Jackie Chan, and many of them are too doting on their children and are pampered. ”

"They go to the school to find a teacher, hoping that the teacher will take care of their children, and hope that the children will grow up to be talented, but they ignore the influence of parents on children. ”

"My advertisement is to tell parents all over the world that parents are the best teachers for their children, and if they want their children to be filial and kind in the future, then they must be filial and kind, after all, children spend the longest time with their parents. ”

"Filial piety is a ritual law that our country has valued the most since ancient times, and it is the highest moral standard, who doesn't want their children to be filial?"

"This ad is already being filmed, and it will be produced in three days, I think it should meet the requirements of the leader, right?"

Have you filmed an advertisement? I haven't even looked for an actor yet. However, this kind of commercial is very simple to shoot, only a few simple shots, not even a line, and a voiceover is enough.

If you really want to get it, one day is enough, half a day to shoot, half a day to cut and fill the voiceover, it's very simple.

"It's a good idea, but it's better to see the finished film. You bring the finished film, I'm going to communicate with the program team now, if it goes well, I can add it to you tomorrow. ”

……

"Eh, there's something wrong with the layout of your scene. ”

The director was stunned for a moment: "What's the problem, isn't this just shooting according to an ordinary family, clean and tidy, what's wrong?"

Zhang Zikang remembered Brother An Zi's explanation, imitated Brother An Zige's appearance, and glanced at the director: "The costumes and props are all wrong, you wait a minute, I'll go and explain to the drama staff." ”

After a while, the drama began to rearrange according to what Zhang Zikang said. And the director watched it for a while and found that the change was not big, and it did not affect the artistic conception of the entire advertisement, but what was the use of adding those things to make it more life-like?

Who let someone else be the owner of the money, he is just a part-time worker, just shoot it like this.

The filming process went smoothly, it was just a commercial, not a movie, and the time was only forty-five seconds, and a few shots were done.

The children's performance was also good, because they couldn't find anyone, the director temporarily called his nephew over, and by the way, he could earn a big red envelope of 500 yuan.

"Director, go back and cut it quickly, find a middle-aged female announcer in your voice, it sounds like a mother. This time the commercial was shot well, and some commercials will be handed over to you in the future. Zhang Zikang closed the small notebook, and he explained everything that Brother An Zi explained.

"Don't worry, I will definitely be able to come up with a finished film before dinner, and I will definitely shoot better than one of the company's advertising films in the future. ”

After dinner, Zhang Zikang came to Wang Haoan's house and brought a public service advertisement.