Chapter 299: Ma Wei's ultimate, opening the era of live broadcasting
"Chairman Ma Wei, this is the response plan that our company has made these days. I think if we can spend a little more money and sign up those well-known streamers from other video sites. It should be able to increase a lot of traffic to V customers......"
After listening to John's analysis, Ma Wei shook his head lightly, "This method may be effective in the short term. But after a long period of malicious competition, in the end, the money flowed into the pockets of the broadcasters, and the website could not make a profit. If the loss is severe, the website will face closure. ”
In the previous life, Station A was because of huge losses and no profits, which led to the end of the road. On the contrary, his competitor B station, step by step, insisted on the membership fee system. So in this muddy battle, he survived, and got better and better. Therefore, the method of losing money and making money to attract investment is not long-lasting. Over time, the drawbacks will be exposed.
After listening to Ma Wei's opinion, everyone nodded silently. They were also dug out of anger by Breck videos and show detective videos. Thinking of using the same method, to fight back against it.
"What do you mean, what do we mean?" John, the president, knew that the boss would not fly all the way here, just to listen to their report. According to the boss Ma Wei's style of doing things, there must be a countermeasure.
"The solution is simple, just find a new way to open up new areas in the video industry. There's no need to fight to the death with them in this quagmire. Ma Wei replied lightly.
"Find another way?" Chairman Ma Wei, do you mean ......?" Hearing this, President John and the senior officials of the V-Ke Company were a little confused.
In this video industry, how can there be any new fields? It is nothing more than classifying videos and making them more detailed. In order to attract visitors of all tastes and hobbies.
In addition to a wide range of categories, the responsiveness of the website and the optimization of the interface are also more critical. Cumbersome interface operations and slow video caching will cause traffic loss. And it also attracted infamy.
Just when everyone was so puzzled, I saw Ma Wei, who was sitting at the conference table, smiled and said to everyone, "Now all the videos on the Internet are recorded and edited in advance. So, we can pioneer, live video concept. Let netizens watch outdoor videos, game videos, food entertainment, etc. online. ”
At the same time, it also allows them to leave messages online, comment, interact and communicate with video anchors, and send screen scrolling barrages. I believe that such a people-friendly experience will greatly increase the adhesion between users and the website. even make them happy to spend, recharge to the anchor to tip, which is the so-called tip ......"
Based on his memories of his previous life, Ma Wei introduced the concept of live broadcast into his company meetings. The senior officials of the company who were present were stunned and couldn't react!
"Live video ......, online interaction, and rewarding the anchor?" everyone looked at Ma Wei in surprise. When it comes to the concept of tipping, there are both domestic and foreign. In foreign countries, it is called a tip, which is also known as a service surcharge. In China, it is called rewarding money, and in ancient times, there were officials and masters, who rewarded the theater troupe on a whim.
Therefore, no matter where it is, tipping consumption is recognized by the world. There will be no such thing as a domestic trip, not a foreign trip.
"As soon as possible, open the live broadcast website I just mentioned. How much money will need to be invested at that time, just ask. Ma Wei said to everyone in a faint voice.
After two years of development, the penetration rate of computers in the world has risen rapidly. In the United States, for example, the average household has three computers for 10 households. It's time to start a new era of people's live broadcasting.
"Okay, Chairman Ma Wei, we get it. John nodded.
Based on the conservative concept of video websites, President John and others may be a little unsure whether Ma Wei's direction will bring a turnaround to the company. But based on the trust in the big boss, everyone still worked together to build the live broadcast website step by step in accordance with Ma Wei's policy.
A month and a half later, after everyone's efforts, the V live broadcast platform can finally be officially launched. Due to the undeveloped smartphones. Therefore, the shooting of the live broadcast screen is mainly based on game live broadcast or indoor live broadcast. However, this also saves time in app development.
During the R&D live broadcast, Ma Wei's V-guest video traffic dropped by about 10 because of the joint targeting of the two major video websites.
This data makes some people in the outside world who want to watch Ma Wei's good show feel very happy. Even some media have reported on it, speculating that if the V guest video continues like this, I am afraid it will not go far.
"Due to the fierce competition in the industry, the traffic of V Ke Video, a subsidiary of AV Group, plummeted by 10% last month. The valuation of outside investors fell by 15%. On the contrary, for Breck videos and show detective videos, they are more favored. "An online media that edits news with such headlines.
V guest video, on behalf of the A V Group. The decline in his performance will make people with a heart attack the entire Mawei Group.
According to insiders' predictions, if the traffic drops to 25, the V video will lose the attention of 70 investors. The direct economic loss can reach 6.5 billion US dollars!"
For the thriving AV Group, which has been crushing its competitors, the industry is full of ill-intentioned enemies inside and outside the industry. Many people want to see him fail and never recover. This is the human heart.
For example, Breck Video, Xiutan Video, two companies. Since 8 months ago, we have been planning a merger and have joined forces to target the company. The CEOs of their two companies are very happy to see the valuation of Vke Video decreasing every day.
I hope that one day I will wake up and inform them that V Video will be closed and V Group will withdraw from the video industry. This is very happy news.
"President Hult, I heard that the V-guest company is currently working on a live video website? It seems that in a few days, it will be officially launched. Breck Video, the company's headquarters, a female secretary in a formal suit, said to the middle-aged man sitting in the boss's chair.
"Well, I've heard the news too, so don't worry too much about it. The current V guest is not the V guest of a year ago. He did not pay a high price to retain the broadcaster, and the website traffic naturally declined seriously. Due to the lack of high-quality videos, the site was unable to attract new users. Such a vicious circle will only get worse day by day. I didn't expect that Ma Wei, who was smart, to be so confused at a critical moment. It's a waste of how much we've done beforehand. ”