Modu, today is Saturday, Wang Ming drove to an apartment building early in the morning, and from time to time he arranged his hair in the rearview mirror, waxed it, smooth and shiny, and the whole person looked very energetic, much younger and more fashionable than usually going to work.

Soon a beautiful figure appeared in front of him, Wang Ming hurriedly got out of the car to greet him, it was so beautiful~ I didn't find it before.

The girl who came over was Yin Qingqing of Wang Ming's company's project team, the girl was a little interesting to Wang Ming at first, under several hints, Wang Ming finally found the signs, after a night of thinking and excitement, while the girl approached him, she also took the initiative to approach, the woman had a lover and the man was interested, and it went very smoothly, today is the first date between the two.

Wang Ming planned for this date for a long time, everything was implemented step by step according to the plan, it went smoothly, and Yin Qingqing didn't stop smiling all day.

Finally in the evening, Wang Ming took the girl's hand, if it weren't for the sweaty palms of his excited palms, he was going to hold on to them.

At dinner together, an entertainment news program was being broadcast on the TV in the restaurant, and the host was talking about the new film about the great director Zhang Fei was about to start filming, holding a copy of "Hero" in his hand.

Wang Ming was stunned, he chased "Hero" and liked it very much, but he never bought the physical book and forgot it.

This time, when I saw the news, I remembered that it was going to be made into a movie?!

Wang Ming couldn't help but be happy for the author, and at the same time felt an inexplicable sense of accomplishment in his heart. When few people watched "Hero", he had a unique vision and paid attention to it, he was the first batch of readers, veterans, and there is a record of his message in the comment area of "Hero" on the Star website, which is the best proof.

After having dinner with Yin Qingqing, the girl continued to receive surprises this day, and couldn't help but look forward to the next show.

Wang Ming: "Qingqing, can you accompany me to the library first?"

Yin Qingqing thought that the surprise prepared by Wang Ming was in the library, and it was really a good young man who liked to read: "Okay." ”

However, when Wang Ming led Yin Qingqing to the nearest library, he found that "Hero" was out of stock.

The clerk explained: "Now "Hero" is so popular, it was all brought up by Director Zhang Da, it's terrible, all the inventory was bought by one person early this morning, we have been calling to urge the goods, but there is no way, and the printing house can't win......

This is a microcosm of bookstores all over the country, under the influence of Zhang Fei, the sales trend of the novel "Hero" originally began to decline, like a hormone, the dragon head rose in an instant, and it chased "The Legend of the Condor Heroes" and "Ping's Tracer Film" with high spirits.

Star Culture and Shengjing Publishing House hurriedly held a short meeting, on the one hand, it was fully reprinted, and on the other hand, it was necessary to reformulate the marketing strategy.

They didn't expect Tang Shuang to have this kind of sassy operation, and they actually invited Zhang Fei to make a movie, this bull break, they didn't expect it.

But soon, the marketing plan they had just developed was about to be overturned again.

Zhang Fei's Shengjing Very Culture Film and Television Company came to the door, and they hoped that the marketing plan of the physical book of "Hero" could be agreed with the marketing plan of the film.

Preparations for the film "Hero" have already begun, and the preliminary publicity is about to begin, and the marketing of the physical book is part of this huge marketing plan.

With the approval of Tang Shuang and Zhang Fei, several parties sat down to discuss the plan again, of course, Shengjing Publishing House will only participate in the formulation of the plan for the physical book, and Star Culture will participate in the whole process.

Finally, after half a day of discussion, the physical book of "Hero" redetermined the marketing plan, and the number of additional copies was doubled from the previous 500,000 copies, and 1 million copies will be directly printed into the market.

The promotional plan for the movie "Hero" is very large, divided into three phases: before, during and after.

The publicity strategy in the early stage not only includes physical books, but also produces comics, stamps, as well as film press conferences, opening ceremonies, promotional videos, etc., to stir up the heat and make "Heroes" a constant topic, such as hitting the Oscars, and becoming the focus of entertainment.

The medium-term strategy is mainly to make efforts in the premiere, and has formulated the signing ceremony of the charter premiere, the auction of audio-visual copyrights, the premiere of the Great Hall of the People, the premiere press conference in major cities such as Shengjing, Modu, and Yuezhou, as well as the atmosphere of major theaters, and of course, there is an overwhelming amount of advertising, TV, radio, the Internet, light boxes, street signs, and mobile phones, computers and other products for bundled advertising......

In the later stage, in addition to making full use of the huge inertia of the medium-term strategy, it will also seize the main hot spots for promotion, such as box office, such as piracy. In the later stage, it is difficult to prevent pirated CDs from entering the market, but it is possible to gain sustained media attention through the fight against piracy.

At this time, the peripheral products of the movie will become the main source of income, such as novels, comics, as well as movie character dolls, various posters, etc., at this time, the participation of star culture is needed.

……

On the third day after the end of the Guangdong Hundred Flowers Film Festival, Tang Shuang handed over the script adapted from "Hero" to Zhang Fei.

Zhang Fei recognized it after reading it, but Tang Shuang is not a professional screenwriter after all, so he will find a professional screenwriter to improve it according to the regular script format.

After negotiating the script, Tang Shuang and Zhang Fei were relieved, and the two chatted about some other topics. Zhang Fei told Tang Shuang that the third supporting role in "Hero", that is, the actor of Changkong, has been determined and will be played by kung fu star Zhen Li.

Tang Shuang's mind immediately appeared the image of Zhen Li, with a strong body, because he has practiced martial arts all the year round, his figure is very good, muscular, his face is clear and handsome, his sword eyebrows are in his temples, his eyes are resolute, his mouth is red and white, his short hair is neat, and he is a new generation of kung fu stars in China after Li Ying.

It is indeed very suitable for him to play the role of Changkong, and he has a sky-high arrogance.

As for the heroine, Zhang Fei and Tang Shuang both think that the actress Zhang Yu is the most suitable, but Zhang Fei encountered difficulties when she was invited, Zhang Yu could not leave the schedule, although she herself was willing, but she couldn't find a better way for a while.

Zhang Fei had to make second-hand preparations, and if Zhang Yu couldn't participate, then he had to have a second choice.

These leading actors alone will spend more than half of the entire cost of the film, which can be seen that Zhang Fei has made a bloody investment, and "Hero" will be a big production.

"It is inevitable that Chinese films will enter the large-scale production mode, Hollywood has been operating for decades, and if you don't take the initiative to do it, you may have to be hit by foreign culture in the future. ”

Zhang Fei said that he saw the situation very clearly, and Tang Shuang agreed with his point of view, isn't the other world a chapter of Chinese film production opened by "Hero", and this world seems to be the same.

The film's new film launch conference and opening ceremony are currently being prepared, which is a hot spot for publicity, and Zhang Fei has made a clear request to the cultural company, that is, to build up the momentum, focus the attention of the entertainment industry, and make it a hot spot.

Tang Shuang casually asked a few basic ideas, his mind moved, and said to Zhang Fei.

"I have an idea, Director Zhang listen, if you think it's interesting, you can use it for reference......"