"Shu Lihua, you did a good job. With advertising promotion costs, converted into promotional expenses, our market expansion is rapid, and the head office is very satisfied with your performance. ”

Shu Lihua's face was as usual: "Thanks to the support of the president, I hope the president can be promoted." ”

The president glanced at Shu Lihua and hoped that I would be promoted, which means that you want to take my position? What a fool, Huaxia will become the core of the Asian branch in the future, and I still want to be the president of the Asian branch, how can I go?

You don't want to sit in my position!

"But that's not enough. I heard that the Chinese New Year is equivalent to our Christmas in the United States, or even more lively, many people who work outside the home will go home and spend a lot of money?"

Shu Lihua nodded: "That's right, the Spring Festival is the most important festival for Chinese people, and it is also the most lively time of the year, and it is a good time for us to promote." There are many people, so naturally we need our promotional outfits. ”

"It's a pity that we couldn't enter one of the best sales channels in Huaxia, otherwise even if there is no promotional outfit, our sales will increase again this year. ”

"What's the use of saying that! Didn't you say that the contract between Manhan Food and Railway Daobu is about to expire, find a way to let us Baishi Cola also be on the procurement list of Railway Daobu, don't ask to be able to exclude Jianjian Bao, etc., but we can't be excluded!"

"I tried my best. "Shu Lihua pouted, you will arrange work, and there is still a lot of work to be done in the negotiation with the political axe on my side.

If it weren't for the fact that the local government wants to complete the negotiations before the Spring Festival, I would be able to put forward some conditions that are not too excessive, otherwise who can complete your request?

Now that I'm being asked to do this, what are the other two vice presidents doing? Don't think I don't know, those two vice presidents have a lot more year-end bonuses than me.

Shu Lihua knows that because he is a Chinese, he is not taken seriously, but since he works for Baishi Cola, he strives to do his best and be worthy of the salary given to him by others.

Of course, he also wants to go further, but now the salary of mainland companies is much worse than that of other companies, maybe he should save some money, so that after the contract is completed, even if Baishi Cola does not renew the contract and there is no other suitable job, he can try to start his own business.

After so many years of hard work, he still has some connections, although starting a business is risky, and it may not even make more money than working at Baishi Cola, but at least he is the boss and no longer serves these guys!

"It's strange that Coca-Cola came out with promotional packs almost at the same time. ”

Shu Lihua didn't say anything, anyway, this matter has nothing to do with him. There are almost no secrets between the two companies, and everyone knows that they have business swords in each other's companies.

Therefore, important decisions are only known to the absolute top management of the company, such as the board of directors, and they do it privately so that they do not be known by the other party in advance.

But this kind of promotion can be found in a variety of ways, such as through the factory where they source the bottles.

"Alright, you go to work. ”

Shu Lihua left the president's office, got in the car and went to the airport, ready to negotiate with the next local political axe. But just as he was about to board the plane, he received a call from the president and hurried back from the airport.

"President. ”

"Come back, sit down for a meeting. Okay, so let me go on, do you have any solutions to the feedback from the end retailers?"

Shu Lihua frowned, he was also the vice president, when he didn't come back, these people were in a meeting, he came here, and he informed him of what he said before, he really didn't take him seriously!

Shu Lihua looked at the evening newspaper on the table, this is an advertorial advertisement for Jianbao. Oh no, if this is reprinted in large quantities, I'm afraid that the sales of Liangle Group's products will decline significantly, and promotional packaging will not be able to save them.

"Reducing the price to dealers, or giving dealers more subsidies, so that they can give more subsidies to terminal retailers, can make terminal retailers recommend our products more. ”

"Posters are posted in the stores of the end retailers, so that everyone who comes to the store knows that there are large bottles of drinks in the store, and the prices are very cheap, which will definitely attract many people. ”

"I suggest we expand into the rural market, where people have more incomes and will be more likely to buy our promotional outfits. ”

Several people expressed their opinions, and the president looked at Shu Lihua: "What do you think?"

Shu Lihua pointed to the newspaper and said: "The methods you said are all palliatives but not root causes. This advertorial is what we should imitate. We can change our thinking and find someone to write this kind of advertorial, with pictures, which is equivalent to advertising, and we can not be obstructed by Huaxia. ”

"The method that several other vice presidents said will be implemented at the same time to ensure that the effect will be better. If there is no advertising cooperation, those promotion methods, the effect will not be too good, after all, our sales channels are still not small compared with Jianbao. ”

"I think it's debatable that our products will be marketed in rural areas. The countryside is considered low-end, which will pull down our brand grade. Moreover, the price of a bottle of soda in the rural market is one dollar, not in a small bottle, but in a large beer bottle, more than 500 milliliters, and our price is not competitive. ”

"Posters may have a certain publicity effect on our products, but in that case, will anyone buy our more profitable bottles and canned products? What is the purpose of our promotion, isn't it to increase sales and increase profits?"

"Continue to subsidize dealers and terminal retailers, not to mention whether we can thoroughly supervise it in the middle, just say that we can, and in the future, when our subsidies are gone, they will also threaten us, because they can still sell Coca-Cola products and sell Jianbao products. ”

Several other vice presidents were suddenly unhappy, as soon as you Shu Lihua came back, you rejected our methods, how many people read the advertorial you said?

Nowadays, there are fewer and fewer people who read newspapers, everyone likes to watch TV, and those who read newspapers are middle-aged, and middle-aged people don't drink soda.

Moreover, it is easy to make an advertorial in a local newspaper, but can it be done in a newspaper of the national media? How much does this advertising cost? You definitely can't do an advertorial, you have to do multiple issues, who will write these articles, how much will it cost? How much effect can it be?

Shu Lihua found that after he finished speaking, everyone else was silent, and he knew that no one responded to his proposal again, and it seemed that his working hours at Baishi Cola were going to end soon.

In this case, it is better to take the initiative, and now these jobs in hand can also become the capital of negotiations!

.。 m.