1117: Sales in one hour are not ideal
The launch of the holographic glasses was divided into two versions.
On-site version, and external publicity version.
The external publicity version is limited by the imaging effect of the traditional display, and only does the publicity and explanation method similar to the press conference. Introducing holographic glasses, introducing virtual reality, and those supporting hardware devices.
One moderator, several product demo explainers.
The whole process of the launch looked like a regular thing, and it was no different than before.
The live version of the press conference was composed of 120 lucky users and those guests who went to the press conference site to receive holographic glasses.
Rather than going to a press conference, they were transported to a whole new world.
In that world, they got a glimpse of the tip of the iceberg of virtual reality.
It is the tip of the iceberg that makes these people fall into an irrepressible restlessness after the product launch. Out of 10,000 and 200 lucky users, none of them chose to return their deposits.
At the end of the press conference, the flagship store and official website of Monster Industry have also opened ordering channels to the public.
But......
Within an hour of the opening of the order channel, to be honest, the sales were not ideal.
Of the holographic glasses sold in 51 flagship stores, more than 27,000 were ordered within an hour. The matching Genshin gloves and universal treadmills are only more than 3,000 units.
The core of virtual reality is how to make virtual and real interact synchronously.
If you want to interact, walking freely in the virtual world is the most basic and important operation.
After all, holographic glasses are not intubated in the back of the head, and it is impossible for users to do various actions in the virtual world without standing still in reality.
It must be able to walk freely, and users can cooperate with the Yuanshen Glove in order to achieve most of the interactive functions in the virtual world.
This problem may be difficult for traditional VR equipment manufacturers.
But for the Behemoth industry, it is indeed only the easiest one to solve among all the supporting hardware.
There are two walking solutions for traditional VR equipment, one is a mechanical universal treadmill, which allows users to stand on the treadmill and run or walk in four directions: front, back, left and right. The other is a bit hilarious, as the user needs to stand in a recessed semi-circular device, put on special shoes, and completely reduce friction to simulate the effect of walking.
Both solutions have huge drawbacks, the former is expensive, the direction is only the front and back of the machine, and the mechanical feedback speed simply cannot keep up with the user's flexible attitude.
The latter is a smooth shell with a characteristic pair of low-friction shoes.
Standing on it, the user has to firmly anchor himself to the middle of the device, and walk as weirdly and uncomfortably as if he was drunk.
Behemoth Industries offers two solutions.
One is a civilian version of the universal treadmill, and the other is a full-posture simulator that needs to be matched with the Genshin suit.
The price of the universal treadmill is very close to the people, only more than 4,600, which is the same as the price of the mid-to-high-end treadmill on the market.
It consists of a circular platform with an area of 1.5 square meters and two gesture capture sensors erected at the edges.
Normal treadmill, can only move back and forth. The universal treadmill on the market, which is not mature in technology, has added an active working mode and a left-right lateral movement mode. The Behemoth Industry, in addition to front, back, left, right, and right, can also rotate horizontally, and tilt at a horizontal angle of up to 25 degrees.
It inherits the sci-fi design style of Behemoth Industries, and is available in black and white.
The user just needs to stand on it, whether it's jumping, walking, running, or crouching. Gesture capture sensors can accurately capture the direction of the user's movement.
Without delay, the platform is driven to move in the opposite direction to counteract the user's movement in any direction.
Standing on the universal treadmill, the user gets no different exercise experience than on flat ground. When the user walks on a slope or mountain, the gimbal treadmill can also provide a maximum 25-degree tilt attitude.
This universal treadmill alone can amaze the world.
It's a pity that at the press conference of holographic glasses, the host was not willing to take the time to introduce it at all, and only used a sentence "can allow users to get a perfect sports experience".
Because it is not worth mentioning in the entire hardware system of virtual reality, there are too many products to introduce.
1744。
This is the quantity of the gimbal treadmill ordered out in an hour.
Perhaps most users who buy a universal treadmill are holding that there seems to be a lack of a treadmill at home, so it is better to buy a treadmill that looks super sci-fi by the way.
……
In one hour, more than 27,000 holographic glasses were sold offline and more than 55,000 were sold online.
An hour is simply not enough time for users to understand the amazing features of holographic glasses.
But within an hour, there was enough for the media and the 120,000 lucky users who had already experienced the holographic glasses to speak out.
With the current fame of Behemoth Industries, even if a new screw is launched, there are media websites willing to occupy space to report it.
What's more, a holographic glasses that claim to open up a whole new world?
Almost at the end of the press conference, there were media on the Internet that made a special special report on holographic glasses.
- Can holographic glasses dominate the VR era?
No matter in any industry or any activity, the word "first" will always be given different meanings.
News reports that pursue timeliness naturally care more about the word first.
The first to launch a report was [China Headlines] News.
Huaxia Toutiao is a collection of user interest promotion and personalized news push. as well as music, movies, games, technology and other diversified news media.
Today, Huaxia Toutiao has become the largest news comprehensive media group in addition to the official one. Its users, covering nearly half of the Internet users.
Do news~
The practice of honestly waiting for the dust to settle down, and then collecting information and writing content to report, will only be trampled on by peers, and there will be no scum left.
Want to be the first to cover the news, especially the big news.
It is necessary to organize editors and reporters as soon as the relevant event or activity has just begun, to collect relevant information synchronously, write news content, and be the first to report before the work is done by peers.
Huaxia Toutiao certainly has such a manpower advantage.
Since the giant beast industry announced that it would hold a product launch conference for holographic glasses, Mao Yang, editor-in-chief of the science and technology news department of Huaxia Toutiao, personally put on the battle and gathered office personnel to collect information related to holographic glasses.
At the beginning of the press conference, he asked his reporters to set up cameras at the door of the flagship store of Behemoth Industries to shoot consumers' consumption of holographic glasses. At the scene of the giant beast industry press conference, two reporters were also sent over for real-time interviews.
In the opinion of editor-in-chief Mao Yang, holographic glasses should be an upgraded version positioned in the VR series, but better in terms of imaging technology and content.
The theme of VR is no stranger to editor-in-chief Mao Yang, who has skipped the pit of VR from domestic third-rate manufacturers to world-famous technology companies.
It's no surprise that Behemoth Industries is jumping here.
With a bottom in his heart, editor-in-chief Mao Yang naturally seemed to be at ease when he was working on the holographic glasses topic. So before the press conference even began, most of his news feature was completed.
It is precisely because of his sufficient understanding of VR that editor-in-chief Mao Yang will definitely not have too many expectations for holographic glasses.
This is not his opinion alone, the entire media industry and the tech industry have the same opinion as him when they learn that Behemoth Industries is going to launch holographic glasses.
VR is a sinkhole.
Mao Yang, the editor-in-chief who is not too much looking forward to holographic glasses, pays more attention to the writing of special content. Rather than paying attention to the holographic glasses press conference and the flagship store scene.
Editor-in-chief Mao Yang used a question sentence title as a summary of the entire topic.
At the moment when the press conference just ended, editor-in-chief Mao Yang pushed this topic outward.
Huaxia Toutiao is the leading comprehensive news media in China, and this is the editor-in-chief personally responsible for the special topics related to the press conference of the giant beast industry, so it is natural to enjoy the greatest push.
So for a while, the entire Internet and mobile phones were full of special news about Huaxia headlines.
The moment people found this special news, they also clicked on it as quickly as possible.
After all, there are only a handful of lucky customers who can become more than 10,000 customers, and if you want to know about holographic glasses, of course, you have to read the news reports first.