Throwing the plan aside, Guo Jijie leaned on the sofa: "How about the sales of pure water and milk tea in the joint venture with Lehaha, it's not as good as Jianbao's, right?"

"The sales of pure water are average, and most of the terminal retailers have only entered one box, saying that they will sell it first and try it, and no one is very optimistic about this product, thinking that buying a bottle of white water for a dollar is a brain disease. ”

Wang Haoan also knows that this pure water really has nothing added, and naturally it will not have any taste. Drinking this, except for replenishing water, doesn't seem to have any other effect.

In the previous life, Lehaha also began to be promoted in winter, and some middle-aged people don't like to drink drinks very much, and even they don't dare to drink anything too sweet.

There are also some people who buy this back and boil it, and make milk powder for children, thinking that this water is cleaner and children are not easy to get sick after drinking it.

As for being thirsty, they are more accustomed to drinking plain water, or tea, and will not buy such expensive bottled water. It was the political axe unit that purchased a batch for hospitality.

However, compared to the profit that this sales can bring, compared to this advertising investment, it seems that this first month must be a loss, and I don't know when it will turn a profit.

But Wang Haoan is very confident in this, this can sell so well in the previous life, and it is also in this time period, which proves that this product will definitely be successful.

Besides, the current promotion efforts are much more than the original promotion efforts of Lehaha, and the ability to push hard sales channels alone is not comparable to Lehaha.

As long as the book can not lose money at the end of the year, it will be considered a success, and even a little loss can be accepted, and the market for this product is in the future.

"The sales of milk tea are not bad, much higher than at the end of last year, and I heard that two days ago, some retailers were looking for distributors to replenish the stock, and the production capacity of milk tea began to increase. ”

"It seems that a good advertisement can indeed have a good effect. I think the taste of that milk tea is very ordinary, not as good as the one sold in the snack bar, and it is far worse than the stocking milk tea I drank in Xiangjiang, the only advantage is that it is cheap. ”

Guo Jijie can't figure it out, some people like this thing?

"Can ordinary people compare with you? How much do you earn a month, how much does an ordinary person earn a month? Now a monthly salary of 1,000 is the envy of many people, and many people work hard for a month and still earn less than 500 yuan, or in the city!"

"And now that the pace of life has become faster, many people are not willing to wait for the brewing of milk tea, they prefer to take it and leave. The first feature of this bottled milk tea is convenience, the second feature is that you say it is cheap, the third feature is that you can't finish drinking it and screw it on, and it won't spill out, and the fourth feature is that you can drink it cold, or you can put it on the heater to heat. ”

"Of course, the most important thing is that we do a good job with this advertisement. Did you notice, many girls may not have drunk this milk tea before, but now they want to try it, and boys will take the initiative to buy this for girls, few girls like to drink soda, the one that wants to burp, it will be very indecent. ”

In the advertisement, Gao Yuanyuan leaned on Mr. Huang's shoulder, held the milk tea handed to him by Mr. Huang, and asked the classic line: What am I yours?

This passage has also been quoted by many young men and women in their confessions, giving the girl a bottle of milk tea, and the girl will understand what it means.

Although Wang Haoan's experience sounds a bit silly and a bit earthy, it is very easy to use at this time.

In every period, there will be popular cultural works, but at any time, there are some stories about young men and women falling in love, even in times of war.

Girls are always more sensual, they like to listen to good things, and even many times, they know very well that the words from the mouths of those men are not credible, but they are willing to listen.

Like many girls who never tire of asking, "Do you love me?"

It makes it as if the man says that love is real.

Of course, this advertisement is also different from that of Dong Chou in the previous life, because this one is also accompanied by a song sung by Mr. Huang.

I hugged you tightly in my arms and held you in the palm of my hand, and whoever told me to really love you is you......

When Mr. Huang was interviewed two days ago, he also said that his album is about to be released, and the interlude in the advertisement is an excerpt from one of his new songs, the song is called "What I Love Is You"!

Relying on the output of this concept, the sales of milk tea have skyrocketed, although it is only more popular among young people, but it has already made Wang Haoan very satisfied.

When Zong Qingxian called over two days ago, he also laughed. I knew that I should have asked Wang Haoan to produce a commercial film last year, so milk tea could bring a lot of profits to Lehaha last year.

Fortunately, this year is not too late, and it can also strengthen the novel concept of Lehaha dairy products, when everyone mentions dairy products, the first thing that comes to mind is Lehaha, not those real dairy companies.

Guo Jijie thought for a while: "If you are free, get another advertising idea for Anjie's company, our previous ones are not suitable." ”

"Besides, the costume is nothing more than a show of appearance, but it can be exaggerated. Also implementing our previous idea, a sloppy person entered the store, and when he came out, it changed so much that someone watched him hit the pillar when he walked. ”

Guo Jijie's imagination of that picture in his mind is very interesting, and it will also be impressive. And in fact, the advertising does not fully display AnJie's clothing, it is nothing more than to promote the brand.

"Sounds good, go back and find someone to shoot it, this matter is really up to you, don't forget. Guo Jijie reminded. finally pushed another job into the hands of Wang Haoan, and Guo Jijie was very proud.

"Eh, I said you have a problem with that milk tea advertisement. Guo Jijie said.

"What's the problem?" Wang Haoan sat up straight, he didn't notice it.

"You define milk tea as a tool for confession, so what do you want to drink when you don't confess?

"Think about it, two male classmates went to the store together, and they originally wanted to drink milk tea, but when they thought of the scene where they invited others to drink milk tea, would they choose other drinks?"

Wang Haoan's eyes widened: "Your idea is too different, don't worry, male classmates prefer soda, this milk tea was originally positioned for girls." ”

"But on the other side of the Xiangjiang River, many men also like to drink milk tea?" Guo Jijie retorted.

"You also said it was Xiangjiang. And if the guy wants to drink, why not drink with the girl? Or pretend to have a girlfriend. ”

Guo Jijie blinked his eyes, as if there was some reason. But is a drink still divided into men and women?