White men in the West show similar body characteristics at a certain age, such as being fat, looking like a wine barrel, and thinning hair.

The more affluent people are, the more so they do mental work rather than manual work.

GE Chairman Philip Reid is no exception.

Hanging up, Philip had a mocking smile on his face.

"This Sanov, it's really disappointing. ”

"Mr. Philip, RCA has nothing to do with us anymore, and it would be a waste to spend an extra second on them. ”

The man who said this was sitting across from Philip, listening to his conversation with Sanov.

He wears a gold-rimmed glasses, a thin face, thin lips and a wide forehead, and looks younger than Philip, but not much different, clean and well-dressed, and a thin figure, but it contains an imposing force that cannot be ignored.

From what he said, it is clear that his status is not inferior to that of Philip.

And that's exactly what happened.

His name is Charles Wilson, and he is GE's president and director, who is responsible for the company's day-to-day affairs.

Although Philip is the chairman, he has focused more on public affairs since 1945, so Charles is the most powerful person in GE.

Normally, Philip is only present at GE's Boston office when necessary, such as for board meetings.

Today, Philip was invited by Charles to discuss the adjustment of the television business, and it was just a coincidence that he received a call from Sanov.

Charles was mean, but Philip was not disgusted, because he also felt the same way, but it was difficult to refuse because of his previous friendship.

"Waste is not desirable, I agree with a little. Philip said, "So, let's get down to business." ”

"I've just learned the ins and outs of that little-known company from you...... It's only been two years since it was established,The first product is a new type of kitchen appliance with good sales,It was last year to enter the TV industry,During the period there has been a large amount of excavation of talents,Lee Bailey in the TV R & D team is from us to jump ship,The confidence to support them to do so is greater than their boss is called Evan Warren,And California Governor,Earl Warren is sprinting to the White House. ”

"The other company's company was backed by a large loan from Wall Street banks......"

In addition, Evan Warren has a toy company called the Magic Seven Company under his name, which seems to be very profitable. ”

Philip repeated the information with an expression of amazement.

"To add a piece of information, the other party seems to have just reached a new agreement with the Dumont laboratory, the specific inside story is not clear, but it is likely to be related to the picture tube. Charles said.

Philip touched his half-bald head and said, "Well, I admire this little guy more and more." ”

"So, what do you want to do with this kind of hard guy?"

Philip looked at Charles, smiling.

Charles spread his hands and said, "What else can I do, it won't be the same as RCA anyway." ”

"The other party has California as its base camp, at least the West Coast market belongs to others, and the core technical problems have been solved, Sanov's simple and crude methods are absolutely incomparable to killing people. ”

"Now that people have taken root, all we can do is compete for the sun under the same rules. ”

"Competition?" Philip said, narrowing his eyes, "I like the word, the company can only move forward if it keeps competing with its competitors." ”

"So, you're going to launch a new product at the $300 price point, or just cut the price?"

"It's impossible to cut prices, that would ruin the brand image, and you have to launch new products," Charles said. ”

"R&D projects are already underway...... They (the R&D department) told me that it would take at least two months to tackle the problems for a qualified product. ”

"Two months, doesn't that sound like a short time......" Philip saw that Charles's face was not depressed, and asked, "What, I said it wrong?"

Charles said with a solemn expression: "Yes, two months of research and development is too long, if mass production is added, it is very likely that it will take three months when it is launched." ”

"With these three months, the other party will be able to stand firm and establish a certain brand awareness. ”

"That's ......" Philip nodded, thinking that what Charles said made sense: "So, what do you want to do with me?"

Charles was relieved to hear this, and seeking Philip's support was his main purpose today: "I want to increase the R&D budget and increase the marketing expenses...... and plans to postpone the reporting of the television business separately. ”

"R&D budget and marketing expenses are easy to say...... Philip touched his head in embarrassment and said: "As a technology company, the board of directors will not oppose increasing R&D investment, and strengthening marketing is also a normal choice under the current situation." ”

"It's just that the TV business was a promise made to investors a few months ago, and now it is reversed, is it necessary?"

Investors are very sensitive creatures, and now they say that they can't do what they promised, and they will definitely do everything possible to find out the reason, and the direct consequence is to affect the stock price. This is a negative factor that will inevitably lead to a depressed share price and a loss to shareholders as a result.

Charles said firmly: "It is necessary!"

"Products at the price of $300 have low profits and may even lose money in the short term. I admire the other party, as far as I know, the other party's product is not selling at a loss, and I don't know how they did it. ”

"But we can't give up on this market, even if it's possible to incur losses. ”

Here Charles and RCA Brewster's judgments are strikingly consistent.

Philip thought for a moment and understood the point, and after a moment of contemplation, he expressed his support for Charles's request.

"Just do what you say, board, and I'll help you. ”

Getting Philip's support, Charles was overjoyed, "Thank you, Philip!"

Philip replied: "Don't thank me, you and I are all for the good of the company." ”

On the GE side, the two bosses agreed, and on the other side, RCA's Sanov got the investigation report on the Applied Physical Systems company a few days later. After reading the complete document, Sanov looked embarrassed, and then did not hesitate to abandon the original plan, and immediately increased the budget of the George Brown project team, so that he must come up with a new product at a price of 300 dollars as quickly as possible.

As a key focus of Applied Physical Systems, GE and RCA will not let go of every move Evan and Girard.

Evan couldn't help but breathe a sigh of relief when he learned that they had a new project.

Girard was a little uneasy about this: "BOSS, they are all ready to compete with us head-on, aren't you nervous?"

"Whether it's technology or financial reserves, we can't compare with them. ”

Evan smiled and said: "We can't compare with the capital, but who is strong and who is weak in technology, this is not necessarily." ”

"It's not me bragging, at least for two months, we are the only ones who dare to sell a TV for $300. ”

"As long as we get through the first three months, the SONY brand will stand. ”

"During this period, what I am most afraid of is that someone will suppress it by unscrupulous means, now...... This kind of worry should be gone, so I am only happy in my heart, and I am not nervous at all. ”

"Because, for Applied Physical Systems companies in the future, as long as the CRT production line is built, no one can stop us from growing. ”8)