PS: There was a clerical error at the end of the previous chapter, "Wulin Gaiden" was not filmed halfway, according to the time point, it should have been filmed less than a third, and it has been corrected. Pen & Fun & Pavilion www.biquge.info

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TV dramas are different from TV shows, which generally start to attract investment before production, while TV dramas generally make a certain number of episodes and watch samples before advertisers decide whether to invest.

In fact, in the past, TV dramas were also attracted before filming, but some people couldn't stop them from playing tricks, pulled up a crew, and announced that they were going to shoot some big-budget TV series, but after attracting investment, as soon as the money was in place, they either began to delay the progress, or in the end, it was gone, so that the advertisers' investment was wasted.

As there are more and more such inverted things, advertisers have also learned well, and if they don't shoot a part of the sample film for us to see, they will definitely not invest money!

Even if you vote, it won't arrive at once, start to give one-third, pay one-third after filming according to the shooting plan, and wait until it is confirmed that the broadcast platform is in line with the previous agreement, and then give the remaining one-third!

Multiple insurances to protect your own interests.

Originally, Zhou Xing was worried that the previous bad review of martial arts rumors would affect advertising investment, but after learning about this, he was a little relieved.

At least if they can see the sample film, they should have some scores, plus the laughter factory and Huagui Pictures co-produced and directed by Qi Jianxun, this kind of combination is not a drop in the country, no matter how bad it is, it will not be useless.

May 29th.

"Wulin Gaiden" advertising investment conference was held in the Beijing Tanshan Hotel.

As of today, Wulin Gaiden has basically completed the filming of 24 episodes, and edited and completed 5 episodes of the feature film.

Now advertisers are no longer satisfied with the opening and ending roll ads, especially whenever the TV series copyright is sold to the video website, the producer makes no less money, but when it comes to the video website, whether members or non-members, they can directly choose to skip the opening and ending of the film, and their roll ads have no sense of existence at all.

Even if it is broadcast on TV, many viewers will not watch the end of the film now, and most TV series will change the channel directly after the performance, and even if they don't change the channel, they will do other things, and there are very few viewers who really notice those patches.

Therefore, in terms of the product placement ads that appear in the derivation, some of the advertisements are very cleverly implanted, so that the audience is not only not disgusted, but finds it very interesting.

But some advertisements are implanted very bluntly, and the audience will not only be disgusted, but even disgusted with the whole series.

Of course, at that time, the producer's advertising fee had already arrived, and the copyright fee sold to the TV station had also been paid, and it was the TV station and video website that were really pitted, because the placement of ads bores the audience, and finally brought a decline in ratings.

Because Zhou Xing's laughter factory has a successful example of producing comedians, coupled with Qi Jianxun's reputation in the industry, and the production guarantee of Huagui Pictures, there are a lot of advertisers who came this time, and even many of them are sponsors who voted for comedians last time.

After coming to the venue, when they saw Zhou Xing, they all smiled and greeted each other one by one, allowing Zhou Xing to enjoy the treatment of the stars.

But when the meeting officially started and their bids were collected, Zhou Xing found out that Du Te was here to mix up his face!

Some only paid more than 200,000 yuan, and some of the bids were 200,000 yuan at the starting price, at most they were a personal field, so that when he saw these bids, Zhou Xing's face was almost green!

Because this time it is product placement, they are all the same advertising space, so there is no way to bid for auction, the crew opens 20 advertising spaces, the starting price is 200,000, and each company bids by itself.

After collecting the bids, the crew will be ranked from top to bottom according to the price.

It depends on the ability of each enterprise to control, and the best situation is naturally to get the opportunity with the least money, and here, it is obviously the twentieth.

However, no one among the companies knows what the price of the other party is, let alone how much money is written in the past, so they naturally dare not offer the lowest price, so the price will be increased on the basis of the starting price.

Of course, most of the companies that come here purely for the purpose of cheering are written with a starting price of 200,000 yuan, and it doesn't matter if they can get it, or if they can't, at least on behalf of our participation.

According to statistics, there are only 11 companies with more than 200,000, that is, in addition to the starting price, even 20 are not enough.

Seeing the results, Zhou Xing and the others were full of black lines - how to choose this, could it be that nine more companies with a price of 200,000 yuan were randomly selected to make up for 20 places?

It's hard to choose who to choose and who not to choose.

Du Mingsong of Huagui Pictures and the others all looked at each other, they began to expect that it would not be too good to laugh, but they also did not expect it to be so low.

You must know that they saw so many people coming just now, and they thought that there would be a bumper harvest today, but they didn't expect that they were all here to make soy sauce.

It's embarrassing!

"Mr. Zhou, what should I do next?" Du Mingsong asked in a low voice.

Because it is a bidding, not a bidding, it is natural that there is no need to set up a rostrum, but a banquet mode, and Zhou Xing, Du Mingsong, the organizers, sit at the same table.

Zhou Xing waved his hand: "Wait a while, I want to think about it." ”

As he spoke, Zhou Xing lowered his head and pondered with a similar expression, and at the same time relied on his amazing ear power to listen to everyone's discussions, and after a while, Zhou Xing figured out the situation-

It turned out that the previous product placement advertisements only considered modern dramas, and it was only in the past two years that they slowly developed into costume dramas, but because of the background of the drama, many advertisements could not be implanted at all, and they could only be inserted into it, and the effect was unsatisfactory.

For example, in a costume drama, a box of rouge was taken out, and on the lid of the box, it was clearly written that a certain modern cosmetics brand was written, which made people play instantly.

And this is not counted, the most unbearable thing is that in a certain costume drama, a car logo is clearly engraved on the front of a carriage, which is obviously an advertisement for a certain car brand.

At that time, many viewers complained: "Nima, the history of car manufacturing has been stretched by you for thousands of years, can you spoof it a little more?"

Because of this, the placement of advertisements in costume dramas has been criticized by the audience, and not only did it not bring advertising benefits, but it caused several times of boycott behavior after the audience watched the advertisement - because of your advertisement, I decided not to buy your products in the future!

These behaviors suddenly frightened many advertisers into not daring to advertise in costume dramas at will, not afraid that it would be ineffective, even if the money was spent in vain, it would be counterproductive, and it would be a big loss!

After understanding the situation, Zhou Xing was a little helpless, but fortunately, he was prepared.

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Thank you for your support, tomorrow's first shift will be at 0:00 tonight.