Of course Wang Haoan won't stay to eat, it's obvious that Jiang Yurou hasn't prepared anything, is she still waiting to buy vegetables and cook?

When driving, Wang Haoan whistled, every time he stayed here with Jiang Yurou for a while, he would be very relaxed, and the fatigue of work seemed to have been reduced a lot, which was a feeling that he usually played games and could not bring.

When I returned to Anjie's company, I just rested for a while, and I heard a knock on the door, and when I looked up, Guo Jijie stood at the door with an excited face.

"Andy, Citibank's asset appraisal report for our Anjie company has come out, you can take a look. ”

Wang Haoan stood up, took the file bag, sat on the sofa and opened it, and turned directly to the body of the appraisal report and the page of the total asset appraisal.

Seven billion one thousand Lu Bai three pick up ten thousand three thousand three hundred thousand three hundred two pick up Yuan Lu Jiao Qi points, Wang Haoan looked happy, seven billion one thousand Lu Bai Wan, this evaluation report is too powerful.

He looked at the details behind, among the overall assets of Anjie Company, the highest value is the brand of Anjie clothing, and the value given in the appraisal is 500 million!

Wang Haoan didn't expect this to be so high, he looked back at the explanation, although he knew that the evaluation report made by Citibank must be very rigorous, but he still wanted to know how to get this value.

It turns out that the value evaluation of the brand, in Europe and the United States, has a rough accounting standard, that is, the annual profit is multiplied by ten, and at the same time the profit is expected to rise.

If the company loses money, then how to calculate the brand value? It depends on the profitability of the previous years, or the sales situation, through a series of complex algorithms, the results are calculated.

This result is also recognized by most large companies and financial institutions, and it also means that they are willing to pay so much money to buy the brand.

However, generally the brands they are willing to buy, the other party is not willing to sell. Some may feel that they are giving less, some have feelings for the brand they have created, and some are because of other reasons.

The second largest proportion of assets is not their six factories, but the sales channels they own. This sales channel, which includes all their stores, is valued at about 100 million.

Hundreds of stores ensure that AnJie's clothing can be sold to any province, covering many major cities in mainland China, and is the best clothing sales channel in China.

The third largest asset is the six factories, which have increased in size several times, including factory land and factories, and have an appraised value of more than 90 million.

The remaining other assets combined, less than 30 million, are mainly intangible assets such as business reputation.

"Andy, is this report okay? You don't know, the person who sent us the asset appraisal report also asked us if we were interested in selling some of our shares, and Citibank wanted to invest. ”

"They know that we want a loan, and they are willing to give us a loan, but the interest rate is still higher than that in the mainland. ”

A top financial institution not only owns assets such as banks, securities companies, fund companies, etc., but also has a huge channel to invest in many industries through its subordinate companies, and they can profit from any industry that rises.

Of course, before investing, they will also go through a detailed assessment, which is more detailed than the evaluation report issued by them, and strictly controls the risk.

"I still borrowed from ICBC and the interest rate was lower. What about you, do you still want a loan?" Wang Haoan smiled, and he was in a really good mood.

"I'm also thinking about it, what do you say I will invest after I take out a loan? What if I lose money?"

Guo Jijie is not considering the relationship between repaying the loan, with the profitability of Anjie Company, the loan will definitely be repaid, but the investment is lost, and what is used to repay is the shares in his hands.

He finally proved his ability in front of Lao Dou, the last time he called, he also told Lao Dou about his plan, to make Anjie more than 100 stores within three years, and at the same time, Anjie's annual sales should reach 600 million, and the annual profit should exceed 100 million.

Companies sometimes fall into a strange phenomenon, when you are small, the profits are high. When the scale is larger, the production cost will be lower, but the profit margin will also be lower, because the cost of sales will skyrocket.

In the past, as long as you pay attention to a small market, now you have to pay attention to the national market, how much will the advertising cost increase, and the expenditure of transportation, warehousing, agency fees and so on will increase.

Affiliates take too much of their profits, but that can't be helped. If it weren't for these agents, where would they have so many stores, the product coverage would not be so wide, the popularity would not be so high, and the profits would not have grown so fast.

When they first started selling clothes in Bingcheng, the gross profit of a denim jacket could be half of the retail price, and the net profit was more than 40% after deducting various expenses.

Now, the net profit is about 20 percent, with the increase in sales of agents, the rebates they give will gradually increase, the profit is rising, but the profit margin will be reduced.

The vast majority of large companies do not have high profit margins, but because of the large base, they have more profits. Guo Jijie's goal is to keep the company's profit margin above 10 percent, and that's enough.

He looked at a number of industries, but many of them he hadn't done before, and he really didn't know what to invest in. He would rather earn less and make less profits than invest in high-risk, high-reward industries.

"I don't have any good advice for you, you can think about what you Guo Group does. Now that the mainland market is in a stage of rapid rise, with your family's experience and management ability, your investment will most likely not be lost. ”

"Our family is mainly engaged in real estate, retail, and freight transportation, which industry do you think is suitable for me to invest in?"

"In terms of retail, this one does have a lot of potential, but you don't have a channel right now, so be prepared to lose money in previous years. The same is true for freight, the traffic in the mainland is not very good, most of the goods are through the railway, followed by the road, you can't interfere with the railway, you need to buy many large trucks on the road, it is too risky to cooperate with the fleet, the investment is very high, and there may be no profit in the same few years. ”

"Real estate, at this time, the mainland's requirements for housing are not high, if you can make a high-end residence, there may be a market in the big city, ordinary residential buildings, not much money. ”

"You can try commercial real estate, such as shopping malls, hotels and whatever, but the payback period will also be relatively long, and there will be no profit in the short term. ”

The three industries are the same, and if you survive the initial downturn, you will be able to make a lot of money in the future, provided that Guo Jijie can bear it.

"I'll think about it again. ”

Wang Haoan did not persuade and left with the assessment report.

https:

Genius one second to remember the address of this site:. Mobile version reading URL: m.